#SMX #14C @webmona

GETTING BETTER BANG FOR YOUR PPC SHOPPING BUCKS

GETTING BETTER BANG FOR YOUR PPC SHOPPING BUCKS

Mona Elesseily

VP, Online Marketing Strategy Page Zero Media

#SMX #14C @webmona

#SMX #14C @webmona

-  Paidshoppingstrategies-  Usefulshoppingtools-  Thefutureofshopping

PRESENTATION OUTLINE

#SMX #14C @webmona

DSA & SHOPPING

#SMX #14C @webmona

#SMX #14C @webmona

-  BothDSAshopping&regularDSAresults-  CPAsarehigher-  CannibalizationfromregularDSAcampaigns

DSA & SHOPPING

#SMX #14C @webmona

YOUTUBE & SHOPPING (SHOPPABLE TRUEVIEW)

#SMX #14C @webmona

#SMX #14C @webmona

-  74%ofallInternettrafficwillbevideoby2017(Brafton)-  ThinkshoppableTV!

YOUTUBE & SHOPPING

#SMX #14C @webmona

DISPLAY & SHOPPING (PRODUCT FEED LIGHTBOX)

#SMX #14C @webmona

-  Intendedtoreachnewcustomers-  AddedifnotalreadyonRLSAlist-  Onlyonlistfor24hours

SIMILAR AUDIENCES & SHOPPING

#SMX #14C @webmona

#SMX #14C @webmona

MOBILE & SHOPPING

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SITE SPEED SLIDE https://testmysite.thinkwithgoogle.com/

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SHOPPING TOOLS

#SMX #14C @webmona

#SMX #14C @webmona

#SMX #14C @webmona

http://www.freeadwordsscripts.com/2013/10/disable-ads-and-keywords-for-out-of.html

#SMX #14C @webmona

#SMX #14C @webmona

THE FUTURE OF SHOPPING: MORE SHOPPING ADS

#SMX #14C @webmona

IMAGE SEARCH ADS (MOBILE)

#SMX #14C @webmona

#SMX #14C @webmona

MORE LOCAL ADS

#SMX #14C @webmona

A PAID LOCAL PRODUCT!

#SMX #14C @webmona

-  GoogleNowInStoreCards-  Google“instoreconversions”-  Googlelocalstorefrontpages-  Localinventoryads(LIA)-  Etc.

BETTER OFFLINE ATTRIBUTION

#SMX #14C @webmona

#SMX #14C @webmona

HYLLO.IO

#SMX #14C @webmona

CONVERSATIONAL SHOPPING

#SMX #14C @webmona

1)  Longerquerylengths2)  Morequestionsqueries

3)  Queriesare3Xmorelocal

VOICE SEARCH

#SMX #14C @webmona

BOT SHOPPING

#SMX #14C @webmona

BOT SHOPPING

#SMX #14C @webmona

GOOGLE TANGO

https://www.youtube.com/watch?v=yvgPrZNp4So

#SMX #14C @webmona

LEARN MORE: UPCOMING @SMX EVENTS

THANK YOU! SEE YOU AT THE NEXT #SMX