Getting to Page One of Google with Social Media Marketing

transcript

Getting to Page One of GoogleGetting to Page One of Googlewith Social Media Marketing

Presented by Jeff KorhanNew Media Marketing Consultant

October 31, 2009

speaker@truenature.com630-774-8350

These two Saturday sessions will be interactive.ese t o Satu day sess o s be te act eWe will go deeper into the social media marketing, especially blogging to enhance your Web visibility especially blogging, to enhance your Web visibility and reputation, and to increase your referrals.

The early morning session will start with blogging In The early morning session will start with blogging. In the late morning session we will go in-depth with social media social media.

Bring your real business situations and problems and ill k th t th Thi i “f we will work on them together. This is “free

consulting” for you and your peers. --- Jeff

©Jeff Korhan and True Nature® 2008

Note: oteThis is a partial Powerpoint that will be revised and uploaded after the session It will include all of the uploaded after the session. It will include all of the links we discuss in the session that you find valuable I can give you hundreds of tools to use valuable. I can give you hundreds of tools to use, but this session will help me decide which are the best ones for green industry professionals nowbest ones for green industry professionals now.

Come learn how to Design, Build and your social Come learn how to Design, Build and your social media presence to Engage with your market and grow your business!

grow your business!

DESIGN FOR PEOPLE PDESIGN FOR PEOPLE - Purpose

DESIGN FOR PEOPLE –DESIGN FOR PEOPLE Keywords Phrases

1. Location2. Expertise3. Credentials

Search Engine Optimization

Today: Analytical Web1. Activity (Keywords)2 Inbound Links 2. Inbound Links

Future: The Humanized WebFuture: The Humanized Web

DESIGN FOR PEOPLE Bi DESIGN FOR PEOPLE - Bio

Bl k f N t f VidBlank for Notes from Video

A di E lAudience Example

V l t ?Volunteer?

BUILD FOR CONSUMPTION P tBUILD FOR CONSUMPTION - Post

1. VisibilityR t ti A th it2. Reputation or Authority

3. Referrals

BUILD FOR CONSUMPTION –BUILD FOR CONSUMPTION Multi – Media Presentation

BUILD FOR CONSUMPTION –BUILD FOR CONSUMPTION Links and Tags

ENGAGE FOR RESULTS P hENGAGE FOR RESULTS – Push

ENGAGE FOR RESULTS C tENGAGE FOR RESULTS - Comments

ENGAGE FOR RESULTS A l tiENGAGE FOR RESULTS - Analytics

Y S Your Success 1. It’s a Social Platform for Building Community2. Relationships are Everythingy g3. Interactive Multi-Media – Engagement!4 Complements your Current Marketing4. Complements your Current Marketing5. A Systematic Approach Gets Results

Baby StepsBaby StepsBuild Three Bios

250, 50, and 12 Words MaxSet Up Your Blog Templatep g pPractice Mini-Blogging on Twitter and Facebook

I f t Infant G t G il ddGet a Gmail addressSet up your Google Profile Monitor Google Alerts on Your NicheMonitor Twitter for Your NicheMonitor Twitter for Your NicheList Categories Where Customers Need Help

T ddlToddler

Start a Blog on Typepad or WordpressPractice your Message y gExperiment with Links, Images and VideoEncourage CommentsEncourage CommentsBe Patient!

TTeenagerIncrease Blog FunctionalityIncrease Blog FunctionalitySubscribe to and Comment on Community Blogs Settle on a Universal Profile Name. Claim it on:

LinkedIn, Facebook, Twitter, YouTubeDigg, Delicious, Stumbleupon, TechnoratiFlickr, Vimeo, Gmail, Wordpress, Bingp g

Ad ltAdultIncrease Sharing Capabilities of Your BlogIncrease Frequency of Postingy gWrite for Other BlogsStudy Statistical Response to KeywordsStudy Statistical Response to KeywordsGive Your Blog Full Functionality

L k d f ti lik b itLooks and functions like a websiteCaptures Inquiries

Duplicates (Partially) Content of Your Website

Jeff Korhan speaker@truenature.com

http://jeffkorhan comhttp://jeffkorhan.com

630 774 8350630-774-8350New Media Marketing Consultantg

Getting to Page One of Google with Social Media Marketing

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