Zen Benefiel, MA, MBA

http://planckmedia.com/linkedin-help/

Who are you?

What is your company name?

Your reason for being here today?

Are you transferring enthusiasm to clients?

• Exercise your brain for gain

• Follow protocols

• Make sense common

• Support others

Learn from those who’ve gone before you.

Profinder example

Type in:

Career Coach In search bar.

Our goals for you: • Build an “All Star” Personal Profile• Build a Company Profile • Be able to Install Video message • Learn to Use ‘New’ Features • Use LinkedIn™ Groups • Garner Recommendations and Referrals• Connect with Decision Makers • Develop Relationships • Grow Your Business

What do I plan to achieve with LI?

Who do I need to know on LI?

What do I need to say?

How do I need to say it?

How much time will it take?

How complete is their profile?

»Best Practice & Viewing˃ Show Personality with Pizazz

˃ Rock It – Headline and Summary

˃ Details & Demonstration

˃ Group Impressions & Interactions

˃ Connections & Recommendations

˃ Shared and Sharing Updates

˃ Slideshare

˃ Video Presentation

#1 Professional Header With Targeted Keywords

#2 Concise Summary With Media Links

#3 Don't Be Shy With Experience

#4 Practical Examples & Recommendations

#5 Engage, Engage, Engage

»Keywords˃Industry View

˃Company View

˃Personal View

•Include three or four keywords that represent what you do.

•Include three or four keywords others use when needing your services.

•Identify what decision-makers care about when they hire someone like you.

•Be specific.

•Use a human voice.

Different than you might think.

Notice the information made available for those who are in your 1st level.

Keep in mind you WANT to be available.

More is better.

Authentic & True

Personable

How do you

stack up?

Google Search:

Top LinkedIn Profiles in Phoenix

Top 25 Career Coach profiles in Phoenix, Arizona Area | LinkedInhttps://www.linkedin.com/titlecareer-coach/phoenix,-arizona-area

Here are the top 25 Career Coach profiles in Phoenix, Arizona Area on LinkedIn. Get all the articles, experts, jobs, and insights you need.

Preparing for this presentation a search for top Linkedin profiles in Phoenix revealed…

Results from know how and what to do…

Hire a Profile Specialist if necessary

• Headline – mini value proposition• Current professional photo – best image forward• Background/Cover photo or image• Contact information: email, phone, twitter, website(s)• Short and direct description about yourself – be a little creative• Customize your public profile URL – linkedin.com/in/yourname• Search Engine Optimize your profile – key terms for your company• Emphasize your professional skills• Promote your projects• Add your publication• Join Groups• Share your honors and awards• Publicize your interests• Showcase volunteer experience, organization and causes• Be active daily

• Open your LinkedIn Profile• Determine the best keyword phrase for your business• Click on the pencil icon• Find the Headline section• Type in your keyword phrase or tagline for your business

Scroll down to your • Current Position – add it• Education – type in your college/school• Country – Zip• Locations• Industry• Summary

Simple Instructions• Go to YouTube• Find your video• Select to share• Copy the link• Click ‘Link’ Button• Paste link and click ‘Add’

Tips• Write about success• Share advice and make it personal• Focus on work• Talk trends and the future• Stick with what works

LinkedIn ‘Home’ Page

Articles post in Newsfeed and are available by search to anyone

Click on box next to ‘Write here’ for options.

Travis Bradbury• Bad Mistakes That Make Good Employees Leave (263,000 shares)• Signs You’re Successful—Even If It Doesn’t Feel Like It (59,000 shares)• Habits of Highly Emotionally Intelligent People (54,700 shares)• Critical Things Smart People Never Say (49,600 shares)• Critical Things Ridiculously Successful People Do Every Day (48,500 shares)Bernard Marr• 10 Important Career Lessons Most People Learn Too Late In Life (205,000 shares)• 9 Things That Destroy Successful Teams (36,000 shares)• 25 Qualities the World’s Worst Managers Have in Common (30,500 shares)• 8 Things Employees Desperately Wish Managers Would Do More (19,000 shares)• One Important Thing Missing From Most KPI Dashboards (18,700 shares)Betty Liu• This CEO’s Trick to Managing Hundreds of Emails a Day Is Absolutely Brilliant (26,200 shares)• Warren Buffett Just Summed Up the Essence of Leadership In 2 Sentences (24,200 shares)• 7 Extremely Common Mistakes That Can Damage Your Reputation (12,700 shares)• The Hard Truth About Success From a Fired CEO (11,200 shares)• Develop This One Habit in 2016 and You’ll Be the Most Popular Person in the Room (10,900 shares)

Subject Lines on Top Shared Posts

Daily Activities

• Make some kind of post – image, meme, reference article

• Make sure to reply to comments.

• If you aren’t connected and would like to be, click on their

name, go to their profile page and send a connection

request that references the post.

• Investigate Influencers and follow those in your industry.

• Consider Companies – follow potential resources.

Key Points:

Dynamic Keywords in Company Description

Description - NOT Sales Copy

Define Customer and/or Target Market

Demonstrate Excellence in Products/Services

Develop Desire to Connect

https://www.linkedin.com/company/setup/new/

What is right in front of you?

Know, Like, Follow & Share

»Like

»Share

»Comment

»Endorse

»Mention (begin with @ symbol)

» InMail (Paid)

»Recommendations

Scroll down profile page To Endorsements

Click on blue +

»What is your vision?

»What are your goals?

»What can you do realistically?

»How do you plan your work?

http://bethedream.biz/business-plan-workbook

To run a search on LinkedIn:Enter your keyword in the search bar at the top of your page.

Once you've entered your keyword in the search bar, select from the dropdown whether you'd like to search for jobs, people, groups or other categories that appear based on your keyword.

Note: If you've searched for a company, the Company Page will appear in the dropdown if there is a page created.

Click Search.

On the search results page you will see the following tabs at the top of your page:˃ Top˃ People˃ Jobs˃ Groups˃ Schools

Select any of the tabs to view search results in that category.

» Introduction˃ Connect – referral or search website for email

˃ Differentiate yourself – Stand out in a crowd

» Further Inquiry˃ Ask specific questions about them that matter (record answers in your CRM)

» Engaging Investigation ˃ Ask about company/position challenges and what they look for in solutions

» Craft a specific communication˃ Tailor-make an offer to engage you they simply cannot refuse and ask if you can

reach out to them personally.

» Pick up the phone and call˃ Investigate, reveal, resolve… close.

» DO NOT EVER USE THE DEFAULT LINKEDIN™ MESSAGE

» Ask the decision-maker questions about their needs and invite them to respond or ask them if they would be open to a short survey because you respect their attention and time availability.

» Prepare a survey of needs that you can deliver via a link to their inbox. This will give you an opportunity to demonstrate your industry knowledge.

» Ask for a phone conversation or face-to-face to discuss results.

1.

2. 3.

» Study your contact list for the markets you wish to explore.

» Compile a list of potential decision-makers and/or gatekeepers.

» Determine the best candidates and closeness (within your 3 degrees) of decision-makers. Ask for introductions if necessary.

» Craft a re-introduction to your personal 1st line contacts that is open and personal. Do NOT ask any closing questions. Ask them if they would be open to further communication… FOLLOW UP!

» Do pertinent research on the companies and their leadership.

» Ask for introductions to the company decision-makers.

» Craft an appropriate introduction via a personal note.

LinkedIn presents groups based on your profileScroll through them to see which are most applicableJoin those you feel might have something of value

LinkedIn Sales Navigator

LinkedIn Elevate, a tool that

enables your employees to share approved content with their network.

LinkedIn Ads

LinkedIn Lead Accelerator,

identifies prospect across the web and delivers your message to them.

RECAP

Advice for Your Future» Prepare a digital version of your 30-Second Commercial

and include that text in your LinkedIn™ Company Profile.

» Add connections to your network daily.

» Play fair and share – It only takes a few seconds

» Build out your lead list – Start with downloaded contacts

» Follow your current clients and prospects

» Post an update (regular updates with good content)

» Join groups (be a good groupie)

» Use LinkedIn™ to celebrate the accomplishments of others

» Write a recommendation

One last thing…

Recommendations can be the life blood of finding work on LinkedIn and beyond.

Thank you and….

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