Getting your first 10,000 users

simon@frenzoo.com

About usVirtual World - Download Frenzoo – Web Based

• Easy & simple• Play anywhere• Can distribute

You made it beyond family & friends

Enough to get accurate metrics & feedback

Can do A/B testing and iterate faster

First network effect & community

So, why 10,000?

Amazing product at launch

Tell a few friends

…few days later…

10,000 users!

Ideal world

Assume a 33% conversion rate

How to drive 30,000 visitors to your site/app?

1/ SEO and organic search2/ Press coverage3/ Paid acquisition4/ Word of mouth, user viral

Real World

Research your keywords & competition

Check total search volume (eg Google Adwords tool)

Develop “share worthy” content & links

Start in advance of launch eg- expert blog

Do you have the time?

1/ SEO and Organic Search

Tech Crunch!?!

Dangerous – are you ready for that traffic?

Is that traffic relevant to you?

Is effort worth it?

Pros – great kickstart when you’re ready, great for SEO

Note - Smallers bloggers can be early adopters, give great feedback

2/ Press Coverage

Test keywords and call to action

Excellent way to research market & get users

Efficient use of time

Targeted traffic, validate your app is useful

Can start cheap eg 0.5 HKD a click (long tail)

3/ Paid Acquisition

What is it that will entice users to share? eg

Dropbox – extra spaceFrenzoo – extra coins to buy thingsFarmville – more neighbours to help you

Or… awesome factor? Brand? Eg- Airbnb.com

Be aware – usually people don’t actively share

Being on FB/distribution platform makes it easier

4/ Word of Mouth / Viral

How they got to the site?

What they are expecting? (entry poll)

What was their behaviour on the site? (metrics, real time tracking, a/b test)

Why are they leaving? (exit poll)

Final note Once they are on your site, gather all you can

simon@frenzoo.com

We’re hiring

-Web programmer-Database programmer-UI designer

Go for it!

Thanks!