Giftcard & Voucher Week 2014

transcript

The Results

Summary Coverage & Value

• Total impacts 57,934,517

• Total advertising equivalent £371,688

• PR value (using lower end of industry norm) £743,376

276 pieces of coverage

• Business media coverage – print & online

• National newspaper coverage – print & online

• Regional newspaper coverage – print & online

• TV coverage

• Radio coverage

• Online, social & digital media coverage

• Tens of thousands of entries to the competitions

Express Group competitions The Sunday Express

Express Group competitions The Daily Express

Express Group competitions The Daily Star

National Magazine Competitions continued Real People

Express Group Magazine Competitions OK!

National Magazine Competitions continued Chat

National Editorial Coverage (papers) Survey Results

Editorial Coverage (papers) Survey Results

Regional Competition coverage

Radio Competitions Radio

Countdown to Giftcard & Voucher Week

Countdown to Giftcard & Voucher Week UK Gift Card & Voucher Association Newsletter

Countdown to Giftcard & Voucher Week The Marketing Blog

Giftcard & Voucher Week Sponsors Incentive and Motivation

Giftcard & Voucher Week 2015

contact

John Starr

johnstarr@clareville.co.uk

Sara Milne

saramilne@clareville.co.uk

0207 736 4022