Gili

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COMPANY PROFIL

In 1994 the group introduced India’s first ever branded jewellery Gili. Rated as a super brand, the brand still ranks as one of the top ten jewellery brands in the country. Over the years the group has launched many other superior brands and today it successfully manages over five of the ten best-known jewellery brands in India.

Gitanjali ups stake in Gili India to 65%.

About Gitanjali Group

• Establised in 1966, Gitanjali Gems Ltd (GGL) is one of the earliest diamond houses in India.

• GGL is the only company, which retails some of the reputed brands like Gili, Nakshatra, Asmi and D'Damas thru its arms.

• New Delhi: Integrated diamond and jewellery manufacturer and retailer Gitanjali Gems Ltd today said the company has acquired the Mumbai-based Gili India Ltd (GIL).

• Mehul Choksi, CMD, Gitanjali Gems said, “Over the next year, we will buy out the shares of all our associate companies to make them our subsidiaries.”

• As per the previous shareholding pattern, 40% of Gili was owned by Gitanjai Gems (now 65%) and 20% was held by Mr Choksi.

Mehul Choksi, CMD, Gitanjali Gems

About Gili

• Branded' jewellery was unheard of in India until Gili came along.

• Gili Jewellery, an 18 karat diamond studded brand, was launched in 1994. This ushered in the birth of branded jewellery in India .

• Gili's research, aimed at finding out the level of acceptance for 18 carat diamond and colored stone studded jewellery, revealed there was are mark able gap in the Rs 2,000-10,000.

• Gili offers a wide range of 18-carat gold and diamond jewellery that has been designed to appeal to the contemporary Indian women. The prices range for 18-carat gold and diamond jewellery, from Rs 5000 to Rs 15,000 depending on the pattern and exquisite work.

• Introduced in 1995, the Gili range was launched as more `wearable'jewellery, as opposed to the kind you stored in your `locker'.

• In 1997 Gili introduced Rivaaz, a collection of ethnic Indian jewellery. The brand has also come out with a range of 24-carat jewellery with a guaranteed.

The Brand Factory

BIRTH OF A BRAND • In 1994 Gili group introduced India’s first ever

branded jewellery.

• Gili rated as a super brand, the brand still ranks as one of the top ten jewellery brands in the country.

• Gili’s primary brand value is “Genuine diamond and gold jewellery at affordable prices.”

SUPER BRAND • The grand moment arrived in 2003 when an inevitable

occasion marked yet another milestone and a landmark in Gili's book of conspicuous success, grand performance and remarkable recognition.

KINDS OF PRODUCT

Price: From Rs.4,000.00 up to Rs.29,425.00

Pendentants

Earings

Bangles / Bracelets

Two Tones

Color Stone Sets

Sets Category

More Collections

• Valentine Commitment

• Chinese Zodiac

• Sign Zodiac

• Gili Teens

• Corporate Gifts

• Gold Coins

• Silver Coins

• Pendants

LOCATIONS

Gili Stores in India • Gili has its presence in the

following cities of India in 256 outlets of which 3 are exclusive stores. Gili is spread throughout the cities of India.

• Gili stores are run well with a strength of 7-10 executives & a head of the outlet.

Gili Stores in Mumbai :-

1) AKBARALLYS – 2 out lets ( Fountain and Chembur Naka)

2) ASIATIC – 1 Out let (Churchgate)

3) CITI PLAZA – 1Out let (Santacruz)

4) JUST IN VOGUE – 3 Out lets (Worli, Mumbai Central, Lower Parel)

5) LIFESTYLE – 5 Out lets (Lower Parel, Malad (W), Link Road, Mulund (W)

6) PANTALOONS – 2 Out lets (Lower Parel, Oshiwara)

7) SHOPPERS' STOP - 7 Out lets (Andheri (W), Bandra (W), Kandivali (W), Vile Parle (W), Chembut, Mulund (W))

8) WESTSIDE – 4 Out lets (Huges Road, MG Rd, Oshiwara, Andheri Link Rd)

9) GILI WORLD (AIRPORT) – 1 Out let (Santacruz Airport)

MANUFACTURING PROCESS

• DESIGN

• COMPUTER AIDED DESIGN (CAD)

• COMPUTER AIDED MANUFACTURING (CAM)

• MASTER MAKING

• RUBBER MOULD

• MOULD CUTTING

• WAX

• CASTING

• FILING

• TUMBLING

• DIAMOND BAGGING

• SETTING

• POLISHING

• FINISHING/PLATING

• QUALITY CONTROL

ADVERTISING

• Advertising Campains :

Equus Red Cell(Advertising Agency), Fort, Mumbai.

• Other Campains :

Giving diamond ball to the captains of all the teams of the IPL series.

• Current events :

Gili Launches the 'Heart of Gold' and Gili Turns 10

SEASONAL ADVERTISEMENTS

BRAND AMBASSADOR

Bipasha Basu Pose for Gili Jewels

"Diamonds are a girl's best friend and Gili offers a wide range of diamonds to choose from. I hope this association is amiable and mutually profitable," Bipasha said in a press statement.

Huge Scan going by the promos of ‘Bachna Ae Haseeno’.

MARKET SHARE

• Gili on expansion spree - To go international; launches premium jewellery THE Mumbai-based House of Gili is making its foray into the international market by teaming up with retailers like Damas (for the UAE market) and Marina B (for the Swiss market) to have retail outlets in malls and hotels all over the world.

• With an investment of Rs. 2.5 crores, the brand is expecting a sale of about $3 millions in the first year.

• Mr. Shailesh Sangani, Managing Director, Gili, said, ``We will sell our jewellery under our own brand name, unlike others who export their products.''

• Gili is currently valued at Rs 85 crore and enjoys a 45 % market share among branded jewellery.

GILI IN PRESS

Advertisement • Valentines Day • Personalised Heart • Aamar Sonar • Superband • Rakshabandhan • Corporate

News • For my one and only... • Getting Gili going • Gili-From'brand'-to-'Superbrand • Gili Launches the 'Heart of Gold' • Golden rules for gifting • Heart Powers • Gili Saga • Gili Turns 10

STRATAGIES

GILI PROMISE:

• Gili, despite this formidable barrier, was able to build trust in the consumer's mind with its consistently high quality, fine finish, diamond studded, and contemporary designer jewellery.

• Gili was the first brand to start giving the customer "Certificate of Authenticity" with every piece of jewellery bought.

• Gili captured the heart of every Indian woman.

• Gili is proud to be awarded the super brand status making it one of the top hundred

brands in India.

GILI GUARANTEE :

• ISO 9001-2000 certificate-

• Certificate of Authenticity-

• Best Business Practice Certification-

Corporate gifts Collection:

Over the previous decade, Gili gift articles for corporate occasions have been epitomizing the art of classic corporate gifting. Used time and again as a means to realize strategic business associations, and to observe the relationship between eminent clients, Gili articles are a mark of time-honored beauty and refined elegance.

Online Shopping:

Online shopping concept is also adopted by Gili on Rediff, Bigbazar, websites

AFTER SALES SERVICE

• Exchange Policy • Buy Back Policy

Most of Indian Jewellery Market is still with unorganized old fashioned Jewellers. With rapid demand from the new generation urban Indians, Lifestyle Jewelery has captured 27% of the total amount spent by affluent Indians in Retail.

IDEAS TO MAKE GILI BETTER

• A rigorous way

• Diamond Pendants, Rings or Bridal

Jewellery to attract more costumers. • More retail outlets in cities• Proper cost analysis for the customers• Men’s accessories • New series of momentums • New unique products • Festival Collection

THANK YOU

Gili

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