Summary

Responsibilities! Responsible for all marketing activities

including directing external resourcesand incorporating partner participation/ integration.

! Scope includes strategy, execution,demand generation, measurement andawareness.

! Specific duties center on messagedevelopment, advertising, press andanalyst relations, collateraldevelopment, trade show selection andexecution, direct mail, teleprospecting,e-mail and web strategy.

! Manage annual marketing budget inexcess of $2.5M

Results! Developed integrated campaigns to

deliver 50% of leads, increasingvolume by 40% over 7 quarters

! Consistently achieved >60%conversion from MQLs to SQLs —representing $356 million in pipeannually

! Reduced cost-per-lead by 35% over atwo-year period

! Moved from “Niche Player” to“Visionary” in the Gartner MagicQuadrant for Supply Chain Planning

! Won APICS magazine’s 2002 Ad QAward for Outstanding Advertising(achieved highest readership response)

! Garnered two 2003 Gold Key awardsfrom the Business MarketingAssociation

Senior marketing professional with proven track record of buildingdepartments and programs with measurable ROI in terms of closed

deals. Routinely managed 7-10 direct reports as well as 6+contractors and numerous vendors.

Work Samples

ABRACADABRA" 2002 Flat Multi-Drop

& Dimensional DirectMail to Prospects

" 33% Response Rate" $25 Cost per

Responder (fullyloaded)

" 50 MQLs" $1,813 Cost per MQL

Work Samples

INSPIRATION" 2002 Multi-Phase

Direct Mail toInstalled Base

" 37% ResponseRate

" $31 Cost perResponder (fullyloaded)

" 65 MQLs" $1,488 Cost per

MQL" Business

MarketingAssociation’s 2003Gold Key Award

Work Samples

ROBOT" 2003 Flat Direct Mail

to Prospects" 3% Response Rate" $175 Cost per

Responder (fullyloaded)

" 147 MQLs" $1,500 Cost per MQL" Business Marketing

Association’s 2003Gold Key Award

Work Samples

SHORTAGES" 2003 Direct Mail to Prospects" 2 Versions with Targeted

Messages:" Consumer" Industrial

" “Tactile” Packaging" 6% Preliminary Response

Rate" 13.4% Preliminary

Conversion Rate: Responderto MQL

" Mail file modeled against 1-to 4-month DM Respondersand Corresponding QualifiedLeads

" Variables used for list buildinclude:

" Title" Department / Job Function" Seniority" SIC" Industry Segment

" Region" State" SCF" List Source" Multi-List Source Status

Work Samples

Transition Ad – FY02 Launch Ad – FY03New Brand Ad – FY03

Winner of the APICS magazine2002 Ad Q Award for

Outstanding Advertising

Work Samples

Integrated Campaign Sample / SCM 9.0 LaunchDEMAND GENERATONLaunch Party (Invitation)Sessions at Quest Global (Schedule)SCM Telebriefing Series (total of 6)

3 co-authored white papersPush e-mailTelemarketingOnline Advertising

6 Web SeminarsPush e-mailsPostcardsTelemarketing

3 Direct Mail Campaigns2 Teleprospecting Campaigns4 Micro Web Sites

COLLATERAL8 Process Briefs4 White Papers

ADVERTISINGPrint Ad in 8 publications6 Case Study inserts

ANALYST RELATIONSNational Road ShowInternational Road Show

PUBLIC RELATIONSMessage Development9 Press Releases50 Articles in 32 Publications (90% of the top supply chain books)

Work Samples

SCM Telebriefing Campaign" Series of six events" Supported with direct e-mail" 90 minutes in length" 3 industries (2 events each)

" Industrial Manufacturers" Deloitte & Touche

" Wholesale Distributors" IBM

" Consumer Segments" Accenture

" Feature three speakers" AMR Research, Inc.

" The value of SCM" Industry Partner (see above)

" Vertical pains" J.D. Edwards

" Product fit" 70 registrants per event" 50% conversion to attendees" 3% lead rate" $2,250 CPL

Work Samples

SCM 9.0 Launch TeleProspecting Campaign" Training of partner firm on new messaging took 1.5 days

" Campaign launched on July 7, 2003" Campaign expected to wrap on November 24, 2003" Variables used for list build include:

" Title" Department / Job Function" Seniority" SIC" Industry Segment

" Contributors to campaign included:" 1 Hardware Partner" 1 Services Partner" Technology Foundation" 2 separate Verticals

" As of October 27, 2003:" Campaign is 74% complete" 96% of MQL goal has been achieved" Campaign on track to exceed MQL and CPL goals by 30%" Campaign has generated the second highest conversion rate to SQL (behind DM)" Campaign has generated the highest estimated average deal size

" Region" State" SCF" List Source" Multi-List Source Status

Work Samples

SCM Micro Web Site -- www.peoplesoft.com/goto/scm_micro

DEMAND GENERATON“Call to Action” for

direct response adsdirect marketing

Landing Page capturesVisitor InfoUnique VisitorsReferring URL# of DownloadsTime SpentPages Viewedetc.

Telemarketing follow-up

COLLATERAL7 Process Briefs23 White Papers9 Self-running Demos11 Enhancement Docs5 Pre-recorded WebinarsCustomer Case Studies

AlphabeticallyBy IndustryBy Product