#GivingTuesday 2015 Prize Structure

@Razoo Razoo Giving

Tweet about today’s webinar #RazooGT15

Sam Lundquist Creative Director sam@razoo.com

• Our #GivingTuesday Event • Our Prize Structure & Strategy • Wrap-Up and Q&A

Today’s Agenda

A 24-Hour Giving Day on December 1, 2015

from Midnight ET to Midnight PT

A Giving Day on Razoo27 hours of online fundraising

that unites communities and causes through common goals and friendly competition

Prize Structure & Strategy

Our Prize Structure

$35,000IN PRIZES

Our Prize StructureLeaderboards

Small Nonprofits

ranked by total dollars raised

ranked by total dollars raised

Large Nonprofits

Our Prize StructureLeaderboards

Small Nonprofits

1st Place: $4,000

2nd Place: $2,500

3rd Place: $2,000

4th Place: $1,200

5th Place: $1,000

Large Nonprofits

•Organizations cannot win more than one leaderboard prize.

•Leaderboards will count secured pledges started today.

1st Place: $4,000

2nd Place: $2,500

3rd Place: $2,000

4th Place: $1,200

5th Place: $1,000

Our Prize StructureLeaderboards

Humanitarian Nonprofits

1st Place: $1,000

2nd Place: $500

Top Fundraisers

1st Place: $1,250

2nd Place: $750

3rd Place: $500

Our Prize StructureLeaderboards - Strategy

Top Fundraisers Top Nonprofits

• Get those donors!

• Donations only have to be $10.

• Schedule donations

• You can do this once you receive a welcome email from Razoo

• Spread the word

• Individual emails to friends & family

• Social media

• Build a pre-event strategy.

• See our introduction webinar for more details.

• Empower your ambassadors.

• The more fundraisers you have, the more donations you bring in.

• Send them out on social media

• Target your large donors.

• Remind them of matching opportunities.

Our Prize StructureGolden Tickets

Power Hours

most donors OR most dollars in an hour

Our Prize StructureGolden Tickets

Power Hours

$500 - $1000 Golden Tickets

8am - 9am $1,000 Most Dollars

12pm - 1pm $500 Most Donors

2pm - 3pm $1,000 Most Dollars

5pm - 6pm $500 Most Donors

8pm - 9pm $1,000 Most Dollars

11pm - 12am $500 Most Donors

2am - 3am $1,000 Most Dollars

•Organizations cannot win more than one Power Hour Prize

•All Power Hour Prizes are based on Eastern Time

Our Prize StructureGolden Tickets

$500 Golden Tickets for Most Dollars Raised

10am - 11am $500 Category: Education

11am - 12pm $500 Category: Animals

1pm - 2pm $500 Category: Children & Youth

3pm - 4pm $500 Category: Arts & Culture

5pm - 6pm $500 Category: Community & Society

6pm - 7pm $500 Category: Health

•Organizations cannot win more than one Golden Ticket prize

•All Golden Ticket prizes are based on Eastern Time

Category-Based

Our Prize StructureGolden Tickets - Strategy

Power Hours

• Email this schedule to your donor base.

• Use day-of social media for instant blasts.

• Encourage social sharing during these hours.

Our Prize StructureSocial Prizes to Come!

Social Prizes

We will be emailing details about our social competitions.

Our Prize StructureTwitter Trophy

Twitter Trophy

nonprofit with most twitter retweets

1st place: $750

2nd place: $350

• Must use hashtag #RazooGT15

• Tweet must originate from your nonprofit organization's Twitter account

• Account must be following @razoo

Our Prize StructureTwitter Trophy - Strategy

Twitter Trophy

nonprofit with most twitter retweets

• Best for those with a strong social presence.

• Prep your followers and remind them that their RT will earn YOU money.

• Keep messages short, sweet, and to the point.

• Messages can be anything #GivingTuesday related.

• Remember to include #RazooGT15

Prize Strategy

Be Specific

1

Fundraisers do better when they are tied to

a specific campaign, initiative,

or project.

Be Savvy

2

Use all of the tools at your disposal. Pages with high quality images/

video are 2x likely to reach their goal.

Be Encouraging

3

Make your best donors and partners feel

special. They’re your best channel to quick growth.

Be Connected

4

Use your donor data to stay in

touch with your network during and

after your fundraiser.

Be Creative

5

Don’t get stuck doing the same old things. New ideas (Twitter, YouTube,

live events) can reach new donors.

Our Always Top 5 Tips

Good Luck on #GivingTuesday!

Got questions? support@razoo.comJoin us at givingtuesday.razoo.com