Glassdoor 101: Best Practices and Beyond

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Webinar Tips for Attendees

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Featured Speaker

Alicia Garibaldi Associate Director of Marketing, Glassdoor @albagaribaldi

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agenda

get to know Glassdoor

how job seekers use Glassdoor

using Glassdoor for free

Glassdoor as part of your hiring strategy

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Get to Know Glassdoor

Leveling the Playing Field with Transparency

Helping people find a company "and a job they love Mission:

EMPLOYEES: "Current and former employees share deeper insights into the company

EMPLOYERS: "Recruit highly engaged, best-fit candidates

Looking at Both Sides

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How Job Seekers Use Glassdoor

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Research Prospective Employers

Source: Inavero, 2015

Read & Write Reviews Learn Basic Information Look at Photos

Upload resumes for easy "apply starts

Use company information to "tailor cover letters

Research salary information "to ensure compensation is "a good fit

Apply for Jobs

Use company information to "learn the basics

Learn about the interview experience "to set expectations

Read interview questions and "research interview ratings

Prepare for Job Interviews

7 in 10 job seekers said salary and compensation are among their top considerations before accepting a job

3 in 5 job seekers said benefits and perks were among their top considerations before accepting a job

Exploring Salaries and Benefits

Source:Harris, 2015

Using Glassdoor for Free

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Step 1: Claim Your FEA

Go to Glassdoor.com

Click ‘Employers’ on "the menu bar

Select ‘Get Free "Employer Account’

Update all company information

Update company logo

Identify your CEO

Add company photos

Add a company update

Step 2: Update Your Glassdoor Profile

BEST PRACTICES

Don’t procrastinate

Say thank you

Be authentic

Delegate responding to the appropriate leader

Take it offline

Step 3: Respond to Reviews

Step 4: Collect Competitive Intelligence

Employee Sentiment vs. Competitors* Candidate Experience vs. Competitors*

*only available in certain packages

Brand Awareness vs. Competitors* Rating Trends vs. Competitors*

*only available in certain packages

Learn about candidates

Dig deeper into job titles"and descriptions

Try Job Slots

Step 5: Recruit Candidate Demographics

Glassdoor as Part of Your "Hiring Strategy

Build Your Best Profile—Prevent ‘Buyers’ Remorse

1/3 of all online activity "is spent watching video

Source: Insivia, 2015

Target up to 5 companies that compete for the same talent

Prevent other employers from being able to advertise to "visitors on your profile

Benchmark against competitors to asses ratings gaps

Get an Edge on the Competition

Make candidates aware

Target the right candidates

Save money per hire

Leveraging Job Ads

Segment by industry, location and competitor profiles

Follow job seekers beyond Glassdoor

Customize criteria to meet "specific needs

Display Job Focused

Brand Focused

AREAS TO ANALYZE:

Am I attracting the right audience with my brand message?

Is brand awareness growing among job seekers?

What is our brand reputation?

Where does our brand stack up to our competition?

Keeping Tabs on Your Results

3 Things to Do Right Now

Look at Your Jobs Respond to Reviews Post a Company Update

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Alicia Garibaldi Associate Director of Marketing, Glassdoor @albagaribaldi

Glassdoor 101: Best Practices and Beyond

Recruiting & HR