Glassdoor Employer Branding Summit Presentation: Jennifer Tharp

transcript

Confidential and Proprietary © Glassdoor, Inc. 2008-2014

Content is King, Distribution is Queen: Content Marketing for Recruitment

#GDSummit

Jennifer TharpTalent Acquisition & Technology

@jterryrecruit

How do we run our kingdom?

#GDSummit

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit

Content

#GDSummit

Audience

#GDSummit

Context

Content

Context Audience

#GDSummit

Who is our audience? Where are they engaging?

#GDSummit

Is your content reaching your audience?

Website Glassdoor Facebook LinkedIn Twitter -

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

Unique Website Visits and Social Engagement

Distribution: Her Majesty

#GDSummit

Tie Content to Relevancy

#GDSummit

Leverage Partner Sites

Added Benefit

#GDSummit

Now What?

#GDSummit

Take Action

Tie content to relevancy

Leverage partner sites

Automate

Resist the temptation to distribute everywhere!

Evaluate

Who is your audience?

Where are they engaging?

Is your content reaching your audience?

Where should you distribute your content?

Jennifer TharpTalent Acquisition & Technology Director

@jterryrecruit

connect with me

JennTerryTharp

Glassdoor Employer Branding Summit Presentation: Jennifer Tharp

Recruiting & HR