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Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Brand. Influence. HireHow to Use Glassdoor toRecruit Great Talent
Lunch & Learn | August 2015
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Agenda
• What We Know About Candidates • The Impact of Your Employer Brand
• How to conduct an Employer Branding Audit
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What We Know About Today’s Candidates
Source: Corporate Executive Board, 2014 Employment Branding Effectiveness Survey
Almost two-thirds of job applicants (61%)said they are more skeptical of claims made by employers now than they were in 2011.
That figure rises to 65% for millennials.
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What We Know About Today’s Candidates
Source: Career Builder 2013 Candidate Behavior Study
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62% check you out on social media to make sure what you’re ‘selling them’ online is true.
THEY HAVE EXPECTATIONS:
CULTURE THOUGHT LEADERS AUTHENTICITY
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Why? Candidates Decision Making Process Has Changed
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+
HiringManager
Recruiter
CareerPage
HiringManager
Recruiter
CareerPage
TodayYesterday
EmployersPerspective
EmployersPerspective
Candidates rely on bothPeers & Employer Insight
Candidates rely onEmployers Insight Only
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Your Candidates Are Already Here
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61%of candidates who apply to your jobsuse Glassdoor during their job search.
Source: Glassdoor Labs, Feb 2015
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Why Glassdoor?
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61%
job seekers in USuse Glassdoor when searching for jobs
Pros Good opportunity to learn a lot
Work-life balancecan be toughCons
Company BenefitsStock & Health“Exceptional benefits package. Great stock and health options”
Interview QuestionsSales Representative“Make sure to research companies growth strategy”
SalarySoftware Dev Engineer107k (1,448 Salaries)
Amazon.com
3.5k Reviews
80%Approve
Reviews3.3“Opportunity like nowhere else”
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Fastest Growing Career Site in 2014
Job Clicks
176%
-‐40%
-‐20%
0%
20%
40%
60%
80%
100%
120%
140%
Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Visits
96%Content
84%
Mobile Users
127%
US Traffic Growth
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Recent Traffic Outpaces CareerBuilder.com
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Monthly Unique Users (Millions)
US Monthly Web Users (Desktop + Mobile)
0
5,000
10,000
15,000
20,000
25,000
Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15
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What is the Impact of an Employer Brand?
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Source: Employer Branding Global Study Report
22%reduced
recruitmentfees
Companies with astrong employer brand
see an average of
$
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is associated with astrong employer brand
Source: LinkedIn
50%
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Candidate Decision Making Process
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These candidates really want to work for you!
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Job Advertising Fills the Top of Funnel
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Majority of all your Glassdoor applications come from candidates that were not actively
researching you
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The Powerful Equation of Branding + Job Advertising
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Proven Results Across All Industries Company Size
Tech Finance Retail Consulting Manufacturing
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Top 5 Source of Hire
22 Engineering Hires @$700 CPH
Reduced Time-To-Hire by 50%
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Common Recruiting and Hiring Challenges
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POORCANDIDATEPIPELINE
LACK OF BRAND AWARENESS
WASTING TIME ON UNQUALIFIEDCANDIDATES
Who are you?
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How Glassdoor Delivers Applicant Quality
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CandidatesSelf-Select
Before Applying
YourEmployerBrand
Quantity Quality
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Conducting an Employer Brand Audit
Using Glassdoor Analytics to Measure
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1 What is my brand awarenesswith job seekers? Is it growing?
2 What is my brand reputation?
3How does my awareness and reputation compare with my competition?
4Who am I attracting with my brand message and is it the right audience?
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Conducting an Employer Brand Audit
Brand Awareness With Job Seekers
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Conducting an Employer Brand Audit
Reputation vs Talent Competitors
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Conducting an Employer Brand Audit
Job Seeker Demographics
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Conducting an Employer Brand Audit
Reviews & Ratings Trends Over Time
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Conducting an Employer Brand AuditTrack Employee Sentiment
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New to FEA
Company UpdatesCommunicate with job seekers who are researching or following your company on Glassdoor.
Featured ReviewCherry pick any review to appear first on your Glassdoor profile
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New to Enhanced Profile
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Competitor Targeting
Review & Interview Analytics
Advertise your brand and jobs on competitor non-client profiles for free.
Filter and report your employee sentiment and candidate interview reviews by office location, job title and department.
Homepage HighlightAdvertise your office and culture on the Glassdoor Homepage. Homepage Highlight gets between 4-5x impressions compared to industry average.
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2015 Rebels of Recruiting Roadshow
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2015 Employer Branding Summit
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More Free Resources Online
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Our Solutions
Job Slots Enhanced Profile Display Advertising
• Increase Brand Awareness
• Target Candidates Researching Competitor Profiles
• Diversity & Inclusion Campaigns
• Increase Brand Awareness
• Influence Candidates
• Unique Candidate Insight & Analytics
• Source Quality Applicants
• Demographic Targeting
• Desktop, Mobile & Email
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Confidential and Proprietary © Glassdoor, Inc. 2008-2015