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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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Boston
#GDRoadshow
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
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Boston
Oct 21, 2014
Steve BurtonVP Marketing, Glassdoor
@BurtonSays
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About Me
Steve Burton
VP Marketing, GlassdoorSteve.burton@glassdoor.com@BurtonSays
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Talent Warriors Roadshow
Industry Thought Leadership– Corporate Reputation Management– Employer Branding– Recruiting
Key Topics– Social Media– Innovative Recruiting Channels and Strategies– Talent Analytics– Mobile
Sponsored by:
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Agenda
08:30-09:00am Welcome Presentation, Steve Burton, Glassdoor
09:00-09:20am Maximizing Employer Brand on Your Budget, Steven Kosakow, Bit9 + Carbon Black
09:20-9:40am 5 Ways to Get Your Employees to Build Your Brand, Robert Lopez, VistaPrint
09:40-09:50am Break
09:50-10:00am Recruiting is Marketing, Ted Benakis, Jobvite
10:00-10:20am Talent Acquisition at HubSpot , Leslie Mitchell, HubSpot
10:20-10:50am Glassdoor Presentation, Molly McKinstry, Glassdoor
10:50am-11:00am Networking
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The Glassdoor Story
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Reviews and Ratings are not a new concept
Launched: 2000
Travel Local
Launched: 2004
Products
Launched: 1995
Since 1995 decisions have been made on reviews…
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For Example: Planning Vacation with the Doris
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Planning Dinner with the Doris
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Travelling to Dinner with the Doris
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Buying a car…without the Doris
AutoTrader KellyBlueBook CarFaxOwner Forums
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Glassdoor – An insight for Job Seekers
Launched: 2000
Travel Local
Launched: 2004
Products
Launched: 1995
Where you work is a big decision…
Employment
Launched: 2007
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How We Began…
One Year LaterJune 2009
225,000 pieces of content
26,000 companies
All industries
100+ countries
3,300 pieces of content
200 companies
1-2 industries
1 country
June 2008: Glassdoor Beta Launch
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How the Glassdoor Community Works
Results… Find jobs they love
What job seekers do… Research jobs & companies Give back to the community
Job Seekers Employers
What employers do… Post jobs & showcase
brand Interact with the
community
Community
Reviews, Salaries,
InterviewsBenefits
Jobs
Results… High quality candidates,
efficiently & at low cost
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<18 18-24 25-34 35-44 45-54 55-64 65+0%
10%
20%
30%
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Who’s on Glassdoor?
25,000,000+
Age
No College
Reason for visit…
Unique Users Worldwide
48%
52%MaleFemale
College
Grad School
52%
22% 26%
52%job search
44%researching companies
4%other
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Almost half of Job Seekers are on Mobile Devices
traffic to Glassdoorcomes from those onmobile devices42%
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We’ve Become the Fastest Growing Career Site
Job Clicks
176%
Mar Apr May Jun Jul Aug-40%
-20%
0%
20%
40%
60%
80%
100%
120%
140%
Glassdoor has become an indispensable tool for modern job seekers – Josh Bersin, Bersin by Deloitte “
“
Visits
76%
Content
84%
Mobile Users
141%
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How Job Seekers Land on Glassdoor
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What Insight do Job Seekers Get?
48%
job seekers in USuse Glassdoor when
searching for jobs
ProsGood opportunity to learn a lot
Work-life balance can be tough
Cons
Company BenefitsStock & Health“Exceptional benefits package. Great stock and health options”
Interview QuestionsSales Representative“Make sure to research companies growth strategy”
SalarySoftware Dev Engineer
107k (1,448 Salaries)
Amazon.com
3.5k Reviews
80% Approve
Reviews3.3“Opportunity like nowhere else”
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How Glassdoor influences your Recruiting Funnel
Awareness
Candidate is made aware of an opportunity
glassdoor.com
MonsterLinkedInInMail
HeadHunter
IndeedNot Aware
Consideration
Candidate researches and considers the opportunity Company &CEO Ratings
OpenPositions
EmployeeReviews
Informed
Interview
Candidate prepares for the interview processInterview
Reviews & Experience
InterviewQuestions
Prepared
Offer
Candidate decides whether to accept or decline an offer
SalaryComparison
BenefitsReview
Hired
Hire
Candidate becomes an employee and posts a review Employee Review Evangelist
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The Power of Responding to Reviews
Zillow CEO Spencer Rascoff
responds to reviews on behalf of the
company.
As a result, four candidates in arecent 30-day period
said that reading theemployer response solidified
their decision to acceptthe job offer.
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How Glassdoor Helps Employers
1. Employer Branding– Free Employer Account (employers.glassdoor.com) & OpenCompany– Enhanced Profile
2. Job Advertising– Single Job Posting from $149– Job Slots
3. Display Advertising– Homepage & Profile Banners– Competitor Retargeting
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Mobile Optimized Reviews Ratings Salaries Interviews Jobs Benefits Followers Company Updates Social Media Feeds
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Key Takeaways
Be Careful what you print on office printers! Reviews & Ratings are not a new concept Employer Brand is key to influencing Job Seekers Tell Your Story and stand out Mobile is ~50% of your traffic – Optimize! Responding to Reviews is Powerful Sign up for your Free Employer Account
http://employers.glassdoor.com
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Agenda
08:30-09:00am Welcome Presentation, Steve Burton, Glassdoor
09:00-09:20am Maximizing Employer Brand on Your Budget, Steven Kosakow, Bit9 + Carbon Black
09:20-9:40am 5 Ways to Get Your Employees to Build Your Brand, Robert Lopez, VistaPrint
09:40-09:50am Break
09:50-10:00am Recruiting is Marketing, Ted Benakis, Jobvite
10:00-10:20am Talent Acquisition at HubSpot , Leslie Mitchell, HubSpot
10:20-10:50am Glassdoor Presentation, Molly McKinstry, Glassdoor
10:50am-11:00am Networking