Post on 30-Dec-2015
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19/04/23 1
Global ContextDr.Vesselin BlagoevDr. Rayna Dimitrova
What about the crisis?
How do we know that there is a crisis?
When will we know that the crisis is over?
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The Importance of International Business ?
International Business is important to us all, whether we are simply ‘consumers’ of its output or workers within it
The Importance of International Business
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Internationalisation of business
The scale of manufacturing, especially technology, has grown to the point where national markets are too small to support efficient operations.
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Internationalisation of business
Privatization leads to enormous increase of FDI
Foreign Direct Investment Banking sector Manufacturing Services
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Internationalisation of business
Free Labor market in the EU
Free movement of laborStudents mobility
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Internationalisation of business
As a result, an increasing number of firms face immense pressures to compete on a global basis. This is reflected both in the increase in the importance of international operations for many large firms and in the emergence of strategic alliances among often competing firms.
A Model of International Business
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Internationalisation of business
Internationalization of business has taken on many facets: trade investment and ownership manufacturing and (out)sourcing markets and customers finance technology and innovation
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Internationalisation of business
Businesses could be defined either as “globetrotters" or "globewatchers." Globetrotters – actively exporting, outsourcing, investing
Globewatchers – competing for/on the local market
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Internationalisation of business
It is imperative through education: develop cosmopolitan orientations,
sensitivity, and adaptability to cultures other than our own (cultural empathy)
understand the driving forces of internationalization
think that anyone of us may get involved in international business later
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Learning outcomes
Discuss the major factors and issues affecting the development of international or even global business
Demonstrate an appreciation of the international/global context within which businesses operate
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Learning outcomes Recognize the impact of social, economic, cultural and other factors on the global business environment
Demonstrate an understanding of how geographical and institutional forces shape international/global trade
UNIT OBJECTIVES
Discuss the reasons for organizations choosing to expand outside their borders.
Examine how various aspects of the International Environment impinge upon organizational life.
Discuss the dilemmas created by international operations in the areas of Strategy, Human Resource Management, Marketing, Finance and Operations
UNIT OBJECTIVES
Issues Impinging on International Business
Trade & Intl. Competitiveness
Cultural Change
Technological Transformation
Political Flux
Population Dynamics
Resource Demands
Changing Work Roles
The Role of the Nation State
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Areas of study
International Business Environment Culture in Global Context Government, Technological, Economic and Geographic Forces of Diversity
Management Decisions in International HRM, Marketing, Finance, Operations and Strategy
ESSENTIAL READING
Cairns, G & Śliwa, M.
ISBN:978-1-4129-4763-3
Sage Publications
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Unit structure
Lectures and seminars
Teamwork: group presentation
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Assessment Strategy
Group Presentation (30%): to test Learning Outcome 3. prepare and actively participate in the group presentation on a country risk analysis
Examination (70%): 1.5 hour unseen end of unit individual examination to test all LO’s
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Student Seminar Presentations
Teams: 4 people each At least one presentation each week
First presentation: 44th week (26th and 27th October)
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The Task – Role playing
Presenters are asked to adopt the role of the Intl. Business Development team of an organization tasked with conducting research on the Political, Economic, Social/Cultural, Technolo-gical, Legal and Environmental factors of their allotted country, and presenting their findings to a group of business people
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The Task By detailing the International
Business Environment and commercial characteristics of the given area it should be possible to comment on, and make recommendations as to the risks involved in entering this new market.
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The Task This is a country risk analysis
and hence it is not necessary to focus on any specific organization or product/service.
The data gathered should be relevant to any organization looking for opportunities to expand its international business activities.
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Seminar countriesChinaUSARussia Japan India
BrazilMalaysiaUkraineMexico
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Presentation The background research, method
of presentation and delivery of each seminar is the FULL responsibility of the students involved.
It is a very good idea to involve the student audience, i.e. by getting its members to carry out an appropriate task or by stimulating them to engage in discussion.
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Presentation
Up to 30 min + Q&A session of 10-15 min.
Presentations of 20 minutes or less (excluding question time) will be deemed unsatisfactory, automatically FAILED and awarded a ZERO mark.
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Assessment criteria for student seminars
Delivery Visual aids …/10 Sensitivity to audience …/10 Body language and use of voice (pronunciation,
tone and volume)…/10 Pace of delivery …/10 TOTAL DELIVERY MARK: …/40
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Assessment criteria for student seminars
Content and structure Introduction (definition of topic, attempt to generate
interest, set out format) …/10 Main body (relevance to topic, understanding of material
delivered, coherence, progression, amount covered)…/20
Conclusion (identification of key points, explanation of key
points) …/10
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Assessment criteria for student seminars
Originality Approach to topic content …/5 Style of delivery …/5 TOTAL ORIGINALITY MARK: …/10
Preparation Evidence of preparation and teamwork …/10
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Assessment Strategy
Group Presentation (30%): to test Learning Outcome 3. prepare and actively participate in the group presentation on a country risk analysis
Examination (70%): 1.5 hour unseen end of unit individual examination to test all LO’s
Next time: Video
Mundo Sem Fronterias
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Any Questions ?
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Let the wind be in your sails