Global Human Resource Management at Coca Cola

Post on 29-Dec-2015

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Global Human Resource Managementat Coca Cola

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Global Human Resource Managementat

Content

• Company

• Staffing policy

• Strategic role

• Wage policy

Company

• 1886 Atlanta

• 200 countries

• 300 brands

Company

• Global firm Local management

• „We must get ready for tomorrow today.”

• 2020 vision is „Roadmap– Mission– Vision

•People

Working as a global team

• Brand + People• More than a place• Talents,Skills …

• Diverse environment Learn from each other

• Collaborative culture

Geocentric Staffing Policy

+ Global + transnational strategy+ Best use of HR+ International executives

+ International staff

- Immigration policies limit implementation- Expensive

- Difficult documentation

Geocentric Approach

Management Team:LOCAL + EXPATRIATE

MULTINATIONAL COMPOSITION• Cultural myopia

• Enhance locale responsiveness

STAFF

LOCAL Better aquipped for home locations

EXPATRIATES Add value for development

Learning experience

• Mid-level managers: culural, language, practical trainings

HRM function at

•Job analysis and design of work

•recruitment and selectionhttp://www.youtube.com/watch?v=QieX08XdqEg&feature=related

•training and development

•performance appraisals

HRM function at

•compensation

•employee relationships

•staff welfare

•medical policies

HRM function at

It is people, not technology who create the company.

HRM function at

two-week HRM orientation sessions

for the HR

staff

From 25 operating divisions

Twice a year

HRM function at

share their knowledge and experience

apply other region’s innovative and valuable HRM tools

constant mobility of employees

transaction of information

Agglomeration of global knowledge

Is it appropriate to pay the US wage to the expatriates?

Because it is just like an investment

• Sometimes Money is not enough• Inadequate host country• Family

Problems can be…

The ideal applicant is

• Willing to learn• Interested in foreign cultures• Flexible• Capable of integration• Not money orientated

References http://www.scribd.com/doc/15001322/Coca-Cola-HRM: Project of HR practicies oc COCA-COLA COMPANY in Gujranwala; GIFT BUSINESS SCHOOL GUJRANWALA; 13.08.2008 Downloaded: 24.04.2010http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.htmlhttp://www.thecoca-colacompany.com/ourcompany/meet_our_people.htmlhttp://www.oppapers.com/essays/Hr-Coke/102868: HR of Coke Downloaded: 25.04.2010http://74.125.77.132/search?q=cache:v8YnbkXPU30J:goliath.ecnext.com/coms2/gi_0198-624049/Human-resource-management-role-implications.html+HRM+of+coca+cola&cd=32&hl=hu&ct=clnk&gl=hu&client=firefox-a: Human resource management role implications for corporate reputation; Corporate Reputation Review; 01.09.2009Downloaded: 25.04.2010http://www.oppapers.com/essays/Hrm/184296: HRMDownloaded: 24.04.2010http://books.google.hu/books?id=1_ccq6ueYjkC&pg=PA11&lpg=PA11&dq=A+geocentric+staffing+policy+is+typically+for+the+firms+pursuing+a+global+or+transnational+strategies,+such+as+Nike,.+McDonalds,+Coca-Cola&source=bl&ots=rg087CPGxa&sig=XTSaG0tgu1KFYoCWkFUi24GXXNw&hl=hu&ei=Z1PUS66XLMuQOJTRgIoO&sa=X&oi=book_result&ct=result&resnum=2&ved=0CBAQ6AEwAQ#v=onepage&q=A%20geocentric%20staffing%20policy%20is%20typically%20for%20the%20firms%20pursuing%20a%20global%20or%20transnational%20strategies%2C%20such%20as%20Nike%2C.%20McDonalds%2C%20Coca-Cola&f=false: Global Marketing and Global Human Resources Management – Internationale Unternehmensführung by Lena Schmidtmann; Seminar Paper; 2004Downloaded: 26.04.2010

Thank you for your attention!