Post on 03-Jun-2020
transcript
gobluebridge.com
Smartphones
Tablets
PCs
2009 2010 2011 2012 2013 2015
200m
0m
400m
600m
800m
1b
1.2b
1.4b
Shift
2014
1.45 billion2015
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WHY ARE WE HERE?
1990Internet is created
1999500,000 Websites
2010500,000 Apps
2008App store goes live
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Apps Continue to Dominate the Mobile Web
Source:
We spend our time in apps.
2013
20%
80% Apps
Mobile Web
2014
86% Apps
Mobile Web14%
2015
89% Apps
Mobile Web 11%
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2,250,000.00
4,500,000.00
6,750,000.00
9,000,000.00
4/1/2014 7/1/2014 10/1/2014 1/1/2015 7/29/2015
Bluebridge Customer App User Sessions
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of millennials use a smartphone for travel planning
By the Numbers
spent on mobile devices per day
of that time is in apps
89%
77%
3 hrs 40 min
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98% of all in-destination navigation is accessed in apps.
THE 2015 VISITOR
62% of travelers use smartphones to research their trips.
61% of consumers book travel on their smartphones.
89% of all travelers use their smartphones to make in-destination decisions.
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WHY APPS?
Native apps are faster and
more intuitive.
EASE OF USE
Apps link directly to features and
tools users access most.
DEEP CALLS-TO-ACTIONApps do in one tap
what mobile sites do in 20+.
QUICK ACCESS
Apps encourage commitment and
repeated use.
ON THE HOME SCREEN
Push notifications provide instant, location-based
actionable communication.
DIRECT COMMUNICATION
85% of smartphone users prefer apps to mobile sites.
CONSUMERS ARE THERE
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Your Past
Website Visitors Guide
• Inspiration • Booking • Planning • Call to action
• Directory • Visual
Next Steps
• Drive traffic • First experience (billboard) • Funnel toward clear calls to action
ROLE OF A WEBSITE
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MOBILE & THE MARKETING FUNNEL
Email database meets visitor guide meets concierge
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Role of a Mobile AppIn-Destination Engagement
Frontline Staff Communication
Locals and loyal visitors
Push Notifications
Save Printing Costs
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Push Notifications Sent By Customers
0.00
400,000.00
800,000.00
1,200,000.00
1,600,000.00
1/14/2014 5/14/2014 9/14/2014 7/1/2015
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Scheduling
Personalization (location or topic)
Action-based
Inbox
Messaging
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App Quality App Cost
Mobile App Excellence
Your app only gets better. Your cost is predictable.
Platform
Custom
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Design Over Time
WINTER 2011 FALL 2012 SUMMER 2013 FALL 2014
Continual maintenance
Local BandsConcert
City MonumentAmphitheater
Local Bands Concert
City Monument Amphitheater
Local Bands Concert
Local Bands Concert
UI/UX enhancements Multi-store app distribution
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fishers.in.us
Bluebridge By The Numbers
Featured
Largest provider of tourism apps in the world
World-class Apps: South Africa, Gatlinburg TN, El Paso Tx, & more
400+ unique apps in both stores
Raised $3.5M from top investors
90% revenue retention (renewals) each year since founding
Largest tourism app platform in the world
®