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GoFish: Youth Entertainment Network
GOFISH: THE YOUTHENTERTAINMENT NETWORK
March 2008
GoFish: Youth Entertainment Network
Disclaimer
This presentation contains 'forward-looking statements' within the meaning of Section 27A
of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, including without limitation those statements regarding GoFish’s ability to exploit
internet commercialization opportunities. The statements and discussions contained in this
presentation that are not historical facts constitute forward-looking statements, which can
be identified by the use of forward-looking words such as "believes," "expects," "may,"
"intends," "anticipates," "plans," "estimates“ and analogous or similar expressions intended
to identify forward-looking statements. GoFish wishes to caution the reader of this
presentation that these forward-looking statements and estimates as to future
performance, estimates as to future valuations and other statements contained herein
regarding matters that are not historical facts, are only predictions, and that actual events
or results may differ materially. GoFish cannot assure or guarantee you that any future
results described in this presentation will be achieved, and actual results could vary
materially from those reflected in such forward-looking statements. We assume no
obligation to update any forward-looking statements in order to reflect any event or
circumstance that may arise after the date of this presentation, other than as may be
required by applicable law or regulation.
GoFish: Youth Entertainment Network
18 Million Strong!Every month in the U.S. alone.
18 Million Strong!Every month in the U.S. alone.
GO FISH is the first vertical advertising and media network focused on Kids, Tweens, and
Teens.
GoFish: Youth Entertainment Network
We combine the broad reachbroad reach and targetingtargeting
of an ad network, with the unique programsunique programs and
client focusclient focus of a direct publisher relationship, and the
video contentvideo content of a leading media company.
GO FISH is the exclusive monetization partner for a select group of publishers who deliver
cutting edge, high-quality online experiences and activities that brand advertisers value
association with.
GoFish: Youth Entertainment Network
• Competitively more “open” – no
significant network exists today, only
large destinations
• Fast growing and dynamic segment on
the cusp of some of the most talked
about trends (virtual worlds, gaming,
etc.)
• Advertisers MUST reach this
demographic online as that is where
most of their time is spent
• Advertisers looking for help to find
new outlets that they can reach
Why Youth Entertainment?
GoFish: Youth Entertainment Network
“De-portalization” has been an ongoing trend among young consumers. Dominant players
quickly losing share to the collective majority.
PASTTraffic is concentrated in
“mountain peaks”
PRESENTSmaller sites begin to form
“foothills” of traffic
NEAR FUTURETraffic will be distributed amongst smaller “foothill” sites, rather than
large portals.
0%10%20%30%40%50%60%70%80%90%
100%
Pag
evie
w %
Sep-
06
Nov
-06
Jan
-07
Mar
-07
May
-07
Jul-
07
Sep-
07
Nov
-07
154 Other Kids Sites Top 4 Kids Brands
49%
51%
70%
30%
-30%
+70%
GoFish: Youth Entertainment Network
Explosive Growth and Massive Market Opportunity
We have identified 500 Properties that capture more than 75% of the 6-17
year old demo.
Source: comScore Media Metrix, November 2007*average imps/PV=2, average CPM=$7.50
148MM Unique Users 82.2BN Pageviews ~$1.2B revenue
capacity*
$16.9
$5.4
$0.4
$21.4
$7.0
$0.8
$27.5
$9.1
$1.4
$32.5
$10.7
$2.1
$37.5
$12.4
$3.1
$42.0
$14.2
$4.3
$0
$5
$10
$15
$20
$25
$30
$35
$40
$45
$50
$ B
illion
s
2006 2007 2008 2009 2010 2011
Total
*Brand
Video
+16%+17%+49%
6-Yr CAGR
Total Ad Spending against online
categories of ‘Kids’, ‘Gaming’,
‘Community’ and ‘Music’ is projected
to be $1.6BN+
GoFish: Youth Entertainment Network
The Market NEEDS a Network: Too Many Publishers Calling on Too Few
Advertisers
Many Publishers
Few Large Advertisers
A network of the “collective majority” bridges the gap between large advertisers and small
publishers
Advertisers• Achieve scale • Reach engaged online target• Increase efficiency of buy• Simplify process• Innovate
Mid-size Publishers• Optimize site for monetization• Access to brand advertisers• Increase relevance of ads• Simplify process• Reduce costs
GoFish: Youth Entertainment Network
How do we reach Kids & Teens?We go where they go!
cartoonsvirtual worlds
massively multiplayer games
edu-tainment sites
casual games
avatar-based social network
art & creativity tools
funny videos
learning-based virtual world
GO FISH properties span all types of online experiences enjoyed by kids and teens
GoFish: Youth Entertainment Network
Target Publisher Categories
Celebrity Fashion / Dress-Up Movies / EntertainmentEducation
Gaming Virtual Worlds Community
GoFish: Youth Entertainment Network
GoFish Network is the 3rd largest in audience reach
Today in US Goal
18.2M UU* (#3)580M+ Page Views
#1
*Monthly Numbers; Source: comScore, GoFish Network sites and GoFish Networks, January 2008Nickelodeon Includes: Nick Sites, NickJr Sites, The N, Neopets, AddictingGames, and Shockwave
0
5
10
15
20
25
30
Un
ique
Use
rs (m
illion
s)
Disney Nick GoFishNetwork
Webkinz CartoonNtwk
LycosAngelfire
Alloy HearstTeen
Network
TeenCrunch
KabooseNetwork
Yahoo!Kids
Top Properties in “Kids-Entertainment” and “Teen-Community” Categories
Today
GoFish: Youth Entertainment Network
Publisher Progress
0
5
10
15
20
25
30
35
40
Uniq
ue
Use
rs (
MM
)
Q2 07 Q4 07 Q1 08 Q4 08
One O&O Video
Entertainment site
November
Today
GOAL
*Source: comScore Media Metrix (U.S.), GoFish Network sites and GoFish Networks, January 2008
GoFish: Youth Entertainment Network
Source: Nielsen//NetRatings Ad Relevance, September 2007For the time period January 2006 through August 2007
15.2% Retail (esp. Toys)
15.0% Consumer Electronics, Software, & Telco
23.7%Consumer Packaged Goods
14.8% Entertainment
4 categories represent 70% of total spending
Advertising Spent on Kids/Family Sites
GoFish: Youth Entertainment Network
Source: Nielsen//NetRatings Ad Relevance, September 2007For the time period January 2006 through August 2007
GoFish has secured many of the biggest spenders against ‘Kids’ online
15.2% Retail (esp. Toys)
15.0% Consumer Electronics, Software, & Telco
23.7%Consumer Packaged Goods
14.8% Entertainment
GoFish: Youth Entertainment Network
Revenues and Financial Metrics
• $20K of Revenue in Q2 (no sales team in place)
• $485K of Revenue in Q3
• 215% increase in Revenue in Q4 (over previous quarter) to just over $1.5M
• Went from 0 to 8 people in sales over 6 months, targeting 13 by end of Q2, 2008
• Page Views are representative of total available advertising inventory 580M Page Views translates to roughly 870M Advertising Impressions
• Our average CPM on direct sales is over $5.oo
• At a hypothetical 70% Sell Through Rate the value of U.S. inventory on the GoFish Network @ $5CPM is ~$9.1M per quarter*
*For illustrative purposes only. Not a forecast or projection of any kindSource: Company estimates and public filings
GoFish: Youth Entertainment Network
Most Recent Addition to Executive Team
• Jim Moloshok, Executive Chairman
– In his role at GoFish Jim is responsible for corporate strategy and partnerships with large Publishers, media companies, brand advertisers, advertising agencies, and youth entertainment companies from toys to gaming.
– Jim managed the intersection of technology and entertainment for some of the world’s biggest media companies including Yahoo!, Warner Bros. and Home Box Office
– As President of Digital Initiatives for Home Box Office, Jim oversaw HBO’s various efforts in broadband ad-supported channels, mobile and new digital distribution channels
– At Yahoo!, he built partnerships with movie studios, TV networks and producers. In addition, the areas under his supervision grew consistently, with Movies, TV, Games and News climbing to the #1 position on the Internet.
– Named by TV Week as one of the ‘Top Ten Internet Executives You Can’t Afford To Ignore’
GoFish: Youth Entertainment Network
Comps: Kaboose, Glam, Jumpstart
• Targeting “Families”, and
“Moms” in particular
• 8 Owned and Operated
(O&O) Properties
• 2006 CY Revenue: $20.6M
• Comscore US PV: 26M
• Comscore US UU: 2.3M
• Market Cap ~$211• Per US UU* = $92.26
• Per US PV* = $8.12
• Targeting Women
• 350+ Publishers in
Network
(Top 5 = 54.1%, Top 10**
= 73.3%, O&O = 5.7% PVs)
• 2007 Proj. Revenue:
$20.9M
• Comscore US PV: 860M
• Comscore US UU: 24.6M
• Valuation ~$485M
• Per US UU = $19.69
• Per US PV = $0.56
Source(s): Comscore Media Metrix, January 2007Public data reported on Websites
* Halve metrics to account for publisher payments; halve metrics again to account for owned traffic* *Top 10 excludes Owned & Operated Sites
• Targeting In-Market Car
Buyers
• ~9 Publishers in Network
• 2006 CY Revenue: $17.0M
• Comscore US PV (est):
126M
• Comscore US UU (est):
4.1M
• Sold: $110M
• Per US UU = $26.83
• Per US PV = $0.87
GoFish Network today is over 18.2M U.S. Unique Users (Comscore)
GoFish Network today is over 580M US Page Views (Comscore)
GoFish: Youth Entertainment Network
Recent Transaction Revenue Multiples
• Glam – most recent round raised at ~21X+ revenue
• Jumpstart Automotive – sold to Hachette for ~6X revenue
• Quigo – just bought by AOL for ~9X revenue
• Tacoda – bought by AOL for ~9X revenue
• AdTech AG – bought by AOL for ~10X revenue
• Third Screen Media – purchased by AOL at ~ 30X revenue
• Blue Lithium – bought by Yahoo! For ~5X revenue
• aQuantive ~ Microsoft bought for ~12X revenue
• DoubleClick – bought by Google for ~12X revenue
Source: Company Filings, Press, Wall Street research, company researchNote all revenue for the trailing twelve months.
GoFish: Youth Entertainment Network
Domestic UUs
0
5,000
10,000
15,000
20,000
25,000
30,000
Month0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
UU
s (0
00)
Gofish Network Actual
Glam Network Traffic
GoFish is ramping more than three times faster than Glam with a higher quality
publisher network
Month 27 2/08: $485MM valuation, $19.69 per US UU
Month 14 12/06: $150MM valuation, $18.76 per US UU
Source(s): Comscore Media Metrix, January 2007
GoFish: Youth Entertainment Network
Thank you