Going Global: Taking Your Brand to New Markets, Part 1

ALBERTO SERRENTINO, Founding Partner, Varese RetailARTUR GRYNBAUM, CEO, Boticario Group

MEG LUSTMAN, CEO, HobbsDARREN WILLIAMS, International Director, T2 Tea

Going International • Domestic market saturation, opportunities, strategicWHY

• Exclusive merchandise vs. multi-brand/ “commodity based”WHO

• Resources, innovation, partnerWHEN• Greenfield vs. acquisition; • Corporate vs. JV vs. franchising; • Stores vs. online vs. multichannel

HOW

• Proximity, similarity, partnersWHERE

Key issuesLong-term perspectiveKeep the core values and the culture – adapt the executionIt takes time, capital, people Harder for multi-brand and mainstream retailersHidden barriers (culture, bureaucracy, regulatory environment, local competition)

Thank you!

Alberto Serrentinoalberto.serrentino@vareseretail.com.br