Going Mobile

transcript

…Going Mobile

Why the future of business is in the palm of your hand

What We’re Going to Cover

Purpose: Take a look at the world of mobile and how its rapid evolution is changing consumer behavior and therefore business in general

Process: Cover history of mobile adoption and its various technologies (SMS, QR Codes, Apps)

Payoff: Better understanding of how mobile is changing, and will continue to change, the way we do business

Did You Know 4.0

http://www.youtube.com/watch?v=6ILQrUrEWe8

Mobile Technology

The speed of mobile-internet take-up is a revolution “the likes of which we haven’t see before.”

“It is the fastest growing giant industry of the economic history of mankind, and it’s barely begun.”

Media Consumption is Shifting

Evolution of the Cell Phone

How fast is mobile internet growing?

9 million customers in 3 yrs

120 million iPod Touches, iPhones, and iPads sold in 3 yrs

Desktop vs. Mobile

Mobile

How has mobile usability changed?

App market will explode to $38B industry by 2015

iTunes Apps - $1.7 Billion in 2010

Explosive Growth

Predicting the Future, c. 1993

What are they using their phone for?

How much do people use their phones?

Mobile Stats

Don’t Forget About SMS

98% of phones in the U.S. are SMS-

enabled

By 2009, 5 trillion SMS messages were being sent

worldwide

SMS: By the Numbers

Marketing Tactic CTR Conversion Rate

E-Mail 6.64% 1.73%

Internet Display 0.76% 4.43%

SMS 14.06% 8.22%

Direct Marketing Association’s 2010 Response Rate Trend Report

90% of all text messages are read within 3 mins

99% text messages opened are read by the recipient

Twist, Text, & Win

Mobile Optimized

Social & Mobile

Mobile Optimized

Mobile Optimized (WDW)

Mobile Optimized (DLR)

Mobile Engagement – Scanning

The growing prevalence of smartphones has broughtwith it an array of technologies that give marketers a“device” to deepen engagement with consumers

What is a QR (Quick Response) Code?

A barcode readable by smartphones which connects consumers to multimedia content

Can be programmed to communicate severaltypes of info (website, video, send email/text)

Adds new level of engagement to a traditionallypassive experience

DIY QR Codes at Home Depot

Do-it-yourselfers now able to do more product research themselves

Lets shoppers access how-to videos, product demos, relevant accessories, buying guides, project guides, etc.

Ability to buy items online or make purchases with mobile device with a “buy button”

How Has Disney Leveraged?

DLR Ticket Offers(print & bus shelters)

QR code-embedded credentials

Directed to Tron mobile website

Triggered content throughout the ship

AAA Disney January Month Add an interactive experience to print ad in order to position Disney as a leader in technology & innovation

What We’ve Done…

MPI’s One+ Magazine

Added an interactive experience to print ad (via Microsoft Tag) which linked to YouTube video

How Has Disney Leveraged?

Mobile Apps

Join us next month as we take a deep dive into the wonderful world of apps