Post on 28-Jan-2015
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David Dombrosky, Dombrosky Arts Consultingdavid@dombrosky.org
2011 Performing Arts ExchangeBaton Rouge, Louisiana
Going Mobile: Engaging Audiences via the Mobile
Web
What is the Mobile Web?
Why Do We Need to Engage?
3 Drivers:
I. Access
II. Behavior
III. Expectation
We can’t afford to engage with mobile.
Not true.
You most likely already participate in “mobilized” online environments.
Common “Mobilized” Online Tools
FacebookTwitterYouTubeFlickriTunesGoogle MapsPress sites
QR Codes
QR = “quick response”
Bar codes can be linked to content
QR Code readers are free
Generators are also free
QR Codes
What QR Codes Can DoWhat QR Codes Can’t Do
Browse to or bookmark your website or a specific webpage.
Create an address book entry.
Post a tweet on Twitter.Send a call, text, or email.Create a calendar event.Generate free format text.Play video or audio
Collect data.Auto-fill form fields with
user’s info after following QR code generated link.
Contain more than a few thousand characters.
Replace traditional marketing efforts.
-- From The Arts Administrator’s Guide To Becoming A QR Code Superhero
Location-Based Social Networks
FourSquare – what is it?
Claim your venue or brand
Ask visitors to “check-in”
PromotionsCross-promote
with nearby businesses
Event check-ins are coming soon
Example: Durham Performing Arts Center
Look for Apps You Can Tie Into
• User-generated or self-generated content
• Partner programs
Mobile Websites
Currently over 233 billion websites on the Internet
In 2010, just over 3 million of them were mobile-friendly
Accessible from all types of mobile devices
Require access to the Internet (3G, WiFi, etc.)
Live example – Richland Performing Arts Center
Making Your Website Mobile Friendly
Keep the layout simple and easy to navigateKeep images to a minimumTest your site on a number of mobile devicesCreate a separate mobile site
For example: m.richlandpac.com instead of www.richlandpac.com
Consider using services like MoFuseRedirect mobile users to your mobile site
Mobile AppsSoftware
designed for a mobile device – smartphones or tablet computers
ConnectivityPlatform-
specificUnique,
interactive experience
Example of a Presenter App:
Mobile App Developers
Think localCase Study: Long
Center in Austin, TX
Cultural app developersInstant EncoreCloudtix
Things to Think About
What do your patrons or fans want from their mobile experience with your organization?
What types of content do you already have to use?
What budget level do you have to devote to mobile engagement? Can you leverage other resources or relationships?
Questions?