Post on 31-Dec-2015
description
transcript
1
Going Mobile with SME Toolkit
Presenter: Seth Fleisher
Session Plan
•Current mobile features•Managing your SME Toolkit mobile site•Sri Lanka: A mobile success story•Upcoming implementations: Mozambique and
Nigeria•New in the pipeline•Where do we need to go next?
I. Current Mobile Features
•Users with low-tech Web-enabled cell phones get auto-generated mobile version of Toolkit site
•Users can subscribe to SMS updates by content channel
•Users can subscribe to SMS updates for particular content item: e.g., commodity prices, weather, workshop schedules, or any other item the manager creates and updates
•Manager can send one-off SMS messages to lists of registered site users
Send Mass SMS
SMS Broadcast Feeds
SMS Content Subscription
II. Managing Your SME Toolkit Mobile Site
III. Sri Lanka: A Mobile Success Story
Training Workshops based on toolkit
Call Centre – SME Advisory Service
www.smetoolkit.orgSME Entrepreneur
SMS Alerts“New Articles Added”
“Business Tips”
Prompt to access
smetoolkit
Prompt to acc
ess
smetoolkit
Add Content
Refer Content
Seek Advice
Types of SMS sent to users
- Business tips / motivational tips
- Alerts when new articles are updated
- Promotion of new services
- Alerts about new government rules &
regulations related to SME market
- Other related information
Eg – SME related workshops
SME related promotions
Offerings from other organizations
Sample of a Mass SMS sent to users in 3 languages
• Business Tips - Get your business registered. It’s like your birth certificate. When registered, your business will be formally recognized. Visit http://srilanka.smetoolkit.org/srilanka/en for more details or call Business Development Centre on 0117220980.
Before and After
March April % Increase / Decrease
Pages per visit 3.49 4.1 17.56%
Bounce Rate 57.34% 48.24% (-15.87%)
Average time on site
3:00 4:36 52.96%
Traffic from Sri Lanka on SME Toolkit Sri Lanka
IV: Upcoming implementations: Mozambique and Nigeria
Let’s hear from our good friends….
Mozambique: Vodacom
Nigeria: Etisalat
V: New Mobile Features in the Pipeline
For less-sophisticated SMEs
•Retain existing mobile site for low-ends and enable registration
•Enable SMS-only subscription: BoP users don’t need email or computer to subscribe
For more sophisticated SMEs
•New, dynamic auto-generated smartphone site with full promotions management capabilities
•Provide support for HTML5 content: enable integration of interactive content on mobile and tablet (as well as desktop)
•Mobile app generator (analogous to static site generator) with interface points to main application
VI: Where Do We Need to Go Next?
•Tell us what your markets need.…