Golden Mile Transport GroupMark Frost - Transport Planning & Policy

Background

• Introduction to the Golden Mile Area

• Area based travel group - rationales

• Individual case study – B Sky B

Background

Central London

Heathrow AirportHeathrow Airport

‘Golden Mile’

Heathrow Airport

• Corridor is around 2.5 miles long from Syon Lane to Chiswick High St

• Estimated around 250 individual businesses employing over 10,000 people

• Congestion, urban blight, poor air quality and community severance are all key local concerns for businesses and residents alike

Land uses

Mix of statutory agencies responsible for transport along the corridor:

• LB Hounslow• TfL• HA• Network Rail• South West Trains

A number of large multinational companies have their UK or world head quarters along the corridor – notably:

• GSK• B Sky B• Chiswick Business Park• Brentford Football club• New mixed use developments coming on line now

Golden Mile Group – Key Tasks

• Inform statutory agencies (LB Hounslow, TfL and HA) on how to improve transport options in the area

• Provide an effective additional business forum to feed into the West London Strategic Transport Group (a public/private partnership)

• Share best practice between individual businesses in terms of travel demand management

• Where possible exploit economies of scale from working together on shared solutions.

Better Bankside Travel Planning Group

BSkyB Case Study

Charlotte Welch

Senior Consultant, Steer Davies Gleave

Mode of Transport

June 2006 –

starting point

June 2008 –

face to face

survey

Target 2009 (June)

Target 2015 (June)

Car driver (single) 63% 51.2% 54.5% 34%

Carshare 2% 4.5% 2.5% 6.5%

Walking 2.5% 4.6% 3% 4%

Cycling 2.5% 3.2% 4% 9%

Bus 3% 7.4% 5% 9%

Underground 7.5% 2.9% 9% 12%

Train 18% 23.0% 19% 21%

Other 1.5% 3.2% 3% 4.5%

BSkyB Case StudyTargets

BSkyB Case StudyMainstreaming the travel plan

• Fitting in with corporate culture– Creating the brand– Corporate Social

Responsibility – “The Bigger Picture”

• Engagement with staff– Bicycle User Group– Forum– Executive buy-in

BSkyB Case StudyInform and enable

BSkyB Case StudyRecognition and rewards – car sharing

BSkyB Case StudyRecognition and rewards – supporting public

transport use

BSkyB Case StudyRecognition and rewards – cycling

infrastructure

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BSkyB Case StudyRecognition and rewards – cycling promotion

BSkyB Case StudyCorporate support

BSkyB Case StudyLessons learnt

• Senior management support

• Responsive approach

• Cross departmental working

• Keep it simple!