Gonegosyo mindsets of entreps-2011ver2-ardy roberto

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MINDSETS of

Successful Entrepreneurs

Ardy RobertoCo-Founder, Salt & Light Ventures, Inc

Inspire Leadership Consultancy, Inc.

Entrep10 Awardee,

Microsoft Most Inspiring Entrepreneur

Co-Columnist, Philippine Daily Inquirer’s MarketingRx

Author, S4, Heart of Healing, Buhay na Hindi Bitin

www.saltandlight.ph

Everyone has different

sources and kinds of

stress

Job Fair

China job fair

Goodyear – Financial Crisis pinch

AIG (American International Group)

Adolf Merckle (World‟s 94th richest,

Germany‟s 5th richest) stressed out by

financial crisis: Commits Suicide (Jan 6-09)

Are these the signs

of the times?

Confusing and

stressful…

MINDSETS OF SUCCESSFUL

ENTREPRENEURS

∞Self-Mastery:

The MIND

∞M-B-A:

3 MINDSETSPractice and acquire these mindsets

and you’ll have less stress, more peace

Your MIND = your best friend

or your worst enemy

―You become what you think

about most of the time‖ – Earl Nightingale, The Strangest Secret

www.saltandlight.ph

THE STORY OF NICK –

Family man. But a worrier and pessimist.

A railroad worker who always expected worse to happen... And then one day while working at the railroads

Nick got accidentally locked!

www.saltandlight.ph

Since he was in a

refrigererator car,

Nick assumed that

the temperature

inside was a freezing 0°C.

He started shivering

and thought to

himself, “I'll freeze to

death if I don’t get

out of here.”

Nick wrote a message to his wife and family

on a cardboard box:

“So cold,” “…body's getting numb. If I could just go to sleep. These may be my last words.”

www.saltandlight.ph

The strange thing was the boxcar‟s refrigeration unit was broken and the temperature inside was just around 16°C — far from freezing.

But the autopsy on Nick‟s body showed that he had frozen to death!

www.saltandlight.ph

www.saltandlight.ph

Nick’s thoughts froze

himself to death.

―As a man thinketh in his

heart, so is he.‖– Proverbs 23:7

King Solomon

What are the thoughts in

your mind?

What do you think about most of

the time?

Are you hopeful?

Or are you worried?

Study on Worry:

“What People

Worry About”

40% are worrying about things

that never happen anyway.30% are worrying about past,

unchangeable decisions.

12% are worrying about illnesses that never

happen.

10% are worrying about adult children and friends

(who are able to take care of themselves).

Only 8% are worrying about real problems.92% ng lahat ng pinoproblema ng maga tao are about

things that are not within our control!

Placebo Case Study

www.saltandlight.ph

Placebo heart surgeries anyone?

Businessweek, reporting on the economics

of the billion-dollar heart surgery

industry, reported that those who had

thought they had undergone laser

heart surgery to improve their blood

flow received the same

benefits as those who went through

actual heart surgery.

I.e. “Hindi na barado!”

www.saltandlight.ph

What are the thoughts in

your mind?

What do you think about most of

the time?

Are you hopeful?

Or do you worry?

Think on these things…

Finally, brethren, whatsoever things are

true, whatsoever things are honest,

whatsoever things are just, whatsoever

things are pure, whatsoever things are

lovely, whatsoever things are of good report;

if there be any virtue, and if there be any

praise, think on these things. – Phil 4:8

The Entrepreneur’s

MINDSETM-B-A

3 Mindsets that successful

entrepreneurs possess

MINDSET #1:

M – B - A

M – Mangarap

{Dream!}

MINDSET #1:

M – B - AM – Mangarap {Dream!}

What are your dreams?

Is your dream worth achieving?

Is it going to help other people?

Will achieving your dream help make

the world a better place?

MINDSET #1: M – B – A : M – Mangarap {Dream!}

Edwin Pages

story:

from

beerhouse

business to

Online real

estate

magnate

-Edwin Pages

MINDSET #1: M – B – A: Mangarap!

-Dream BIG! -…But start small

-- e.g. TEED @ Limketkai and GV sa Don Mariano

“Most Successful Failure”

“Everything that we

could do wrong, we did

wrong...”

God, if you’re real...

How Salt & Light Ventures became

#1 niche seminar producer and

promoter

We started small

and dreamed BIG

Start up: Salt & Light Ventures 2000

How do I

grow this

business?

Start small: 15 to 50

people workshops

How do I

grow this

business?

Then… 100 to 250 people

seminars

Then… 300 to

500 to 1,000

people

conferences

Okay – let’s go! Think BIG:

Araneta Coliseum and PICC

10 years after the “most successful failure” concert

business in CDO…a seminar with 14,000 people!

PICC: 4,000 people

Total for 2 days: 18,000 people

My “Miracle” Patient @ Sea of Galilee

www.saltandlight.ph

Miracle:

From bankrupt to giving

back

Another dream:

Project ―AUTHOR‖

I also started small

and dreamed BIG.(And I wrote it down!)

EVERY FRIDAY – PHIL DAILY INQUIRER

BUSINESS SECTION

I'm Inspired! - My 3 Most Successful Failures - (c) Ardy Roberto 2010.

ardyroberto.org

MINDSET #2:

M – B - A

BELIEVE(Magtiyaga)

Believe because…―It shall be done

to you according to your faith.‖ Matthew 9:29

Dec „99-May 2000

Crisis situation – Very ill, suspected to have bone cancer or leukemia

www.saltandlight.ph

www.saltandlight.ph

“Missed diagnosis”

June 2000

“SLE”

Systemic Lupus:

Attacked multiple organs, espkidneys, nervous system, etc

Very bad prognosis..

www.saltandlight.ph

October 2000

My “Miracle”:

Patient

• Kidney damage reversed

• No chemotherapy

• No Dialysis

• Minimal medication

• Lupus quiet since 2000

www.saltandlight.ph

2001 onwards

My “Miracle” Patient

www.saltandlight.ph

Living...second life

www.saltandlight.ph

Dream trips

My “Miracle” Patient @ Sea of Galilee

www.saltandlight.ph

Dream trips – Egypt/ Israel 2005

My “Miracle” Patient @ Sea of Galilee

www.saltandlight.ph

Nick Vujacic

In order to believe and increase

your faith (because faith comes

from believing and believing

from hearing), you must have

the MINDSET of…

Continuous Investment

in EDUCATION(vs entertainment)

86

Don’t join the “Masa” mentality

• Spend for things they believe they “need”

- Colored TV /DVD

• Splurge on celebrated occasions: Christmas, New Year, Valentine (Western influenced);

fiesta, jueteng (Native Filipino)

87

Lower/Middle Class Segment

• Ubos ang pera sa Bingo, Lotto,

Billiards, Sabongan…

Budget 10% of

your income for

books and

seminars

Guerrilla Marketing series

EVERY FRIDAY – PHIL DAILY INQUIRER

BUSINESS SECTION

1

Mindset of

Innovation

Innovation is a process of taking

new ideas through to satisfied

customers. It is the conversion

of new knowledge into new

products and services.

Leadership series of books by John Maxwell

Magsubscribe sa

Wealthy & Wais text service.

Just text WEALTHY

and send to 2910 (Smart/Globe to ff)

Simple lang!

Get daily encouragement

on how to wisely

manage

your finances for

just P2.50@day.

Magsubscribe sa Go Negosyo Text

Tips service. Just text Go Nego

and send to 2910 (Smart/Globe)

Simple lang! Get daily

encouragement on how to start up

and run a business for just

P2.50@day.

* Breadtalk (Singapore)1st in new category:

Innovation: Experiential buying of different

varieties of bread.

* Breadtalk (Singapore)1st in new category:

Experiential buying of bread.

“Cute bread”

* Breadtalk (Singapore)Started in 2000 by George Quek when he was 46

Today does $123M in sales

30+ different countries

Innovator:

Insect Inter (Thailand).

#1 in Insect-fastfood category

Insect Inter (Thailand).

INNOVATION:

- Serves hygenic insects

-organically grown, grown and

harvested in a no pesticide-field

- located in supermarkets/malls vs side

walks

-Menu :

-Crispy Crickets, Deep Fried coco-

worms, Grasshopper salad

Cricket tempura

Insect Inter (Thailand).

#1 in Insect-fastfood category

Slogan:

“Never

mind the

look, it

tastes

great“founder – Satapol

Polprapas

Insect Inter (Thailand)

RESULT

60+ outlets

Over 15M

Baht in

sales @ year

100 new

franchisees

Insect Inter (Thailand)

"I have absolutely no doubt that our

crispy, crunchy crickets will replace

popcorn as a favourite snack in cinemas―

- Mr Satapol Polprapas, InsectInter Founder, 29 yrs

old (started with just P160 investment)

Category:

Innovation:

Budget Chicken Inasal

with Unlimited RiceFounder: Edgar Injap Sia,

Iloilo City (2003)

www.saltandlight.ph

Bring the store to your customers (OAP) Innovation in food delivery service

Innovators solve

problems in the form of

services or products that

people are willing to pay

up for.(video – subway funproject)

www.saltandlight.ph

www.saltandlight.ph

www.saltandlight.ph

…BUT WILL THE MARKET WANT

to buy your new product? Will there

be a demand for it?

Invention (no or little market)

Innovation (market demand larger

than supply; e.g. iPad)

Success MINDSET #3

ACHIEVE(Magsipag)

Build character of

persistence (tiyaga)

FREE!Text your name, organization,

feedback, and email address to:

+0920-4106407Get FREE copy of this presentation.

12 who text also get WIN books

Success MINDSET #3

ACHIEVE(Magsipag)

Work HARD

vs

EASY Money mentality

P80M Lotto Winner,

Naputulan ng Kuryente. "Last Sunday’s debut telecast (True

Stories on QTV featured) the story of

a man who won over P80 million playing the lotto sweeps—and

eventually lost most of it. In fact, his

fortunes have fallen so low that the

electricity in his ―mansion‖ has been

cut off, and his kitchen shelves are

bare. (Inquirer.net, 1/29/10.

Florida Lotto winner wished

he had never won. Family members say Abraham

Shakespeare, a truck driver's assistant,

was constantly hounded for a piece of

his $30 million lotto winnings.

Shakespeare's brother told The

Associated Press that Shakespeare

often wished he had never bought the

winning ticket. `` `I'd have been better

off broke.' He said that to me all the

time,'' Robert Brown said. (In April of

2009, Shakespeare was murdered and

buried in the backyard of his friend.) Read more: http://www.miamiherald.com/

Mercy Evangelista

―When you keep on working

hard and go the extra mile

with your people,

success will follow you and

so will your people‖

With her husband’s blessing and

P300 in capital, Mercy started selling

beauty products for Avon.

Mercy worked hard. Very hard. She was

willing to go the extra mile and earned

the trust and respect of her customers

and recruits.

―Everyone wants success, but most

people lack two very important

qualities:

persistenceand

patience.‖

{Sipag at Tiyaga}- Denis Waitley

Marivic & Joseph Go

Top Tupperware Distributors ,

Cotobato City

―No excuses!‖

Does Tupperware parties in warzones

Brings guns na lang.

Worked from 7am to 12midnight…

80% of orders are written

during or after the 5th sales

call…but only 10% of salespeople

persist to call or follow up 5 times

…and only 2% persist up to 7 times.

– S4 Success Secrets of Sales Superstars

Winners do what losers hate to do:

work and PERSIST!

Entrepreneurial MINDSET

Magsipag…

But make sure YOU

OWN your business,

don’t let your business

OWN YOU!

Ask yourself these questions*:

How can I get my business to work,

but without me?

How can I get my people to work, but

without my constant interference?

How can I systematize my business

like a franchise?*source: Michael Gerber, The e-Myth

Entrepreneurial MINDSET

To avoid burn out...

FIRE yourself!

Find a way to make the

business run without

you.(April 8 story)

Entrepreneurial MINDSET

Bottomline:

Your business is NOT

your life.

Adolf Merckle (World‟s 94th richest,

Germany‟s 5th richest) stressed out by

financial crisis: Commits Suicide (Jan 6-09)

Entrepreneurial MINDSET

Your business is NOT

your life.

-Don’t make business your escape

from family responsibilities-Story of Anna (sought recognition from

business rather from family)

MY MINDSET

I ask myself these questions:

How can I work ON my business so

that I have MORE time for my

family?

Entrepreneurial MINDSET

Work ON your business by

creating systems.

Hire, delegate, outsource,

don’t do everything

yourself.

Entrepreneurial MINDSET

Work hard ON your business in

the first few years so that it can

run profitably and successfully

WITHOUT YOU for the next few

decades.

Entrepreneurial MINDSET:

Your business is not your life

Set your mind on not just

being a successful

entrepreneur,

But on being the most...

loving spouse, or parent, or

brother, or sister, or son or

daughter…

Entrepreneurial MINDSET:

Your business is not your life

“What does it profit a man if he

gains the whole world but loses

his soul?”

Entrepreneurial MINDSET:

Your business is not your life

At the end of your life, what

matters most is the love and

respect of those who matter

most.

So make sure that you own the

business and the business

does not own you…

MINDSETS:

RECAP:

You have a powerful mind. Think of what

you want to happen in your life.

Entrepreneurial Mindsets:

1. Mangarap (Dream)

2. Believe (Have faith)

3. Achieve (Magsipag, Magtiyaga)But remember that your business is not your life.

"For I know the plans I have for

you," declares the Lord, "plans

to prosper you and not to harm

you, plans to give you a

hope and a future.‖Jeremiah 29:11

Daghan salamat!

www.saltandlight.ph

From the

Roberto

family.

+0920-9519618

ardy@saltandlight.ph

www.Saltandlight.ph

Paul to Timothy :

“Some people, eager for

money, have wandered

from the faith and pierced

themselves with many

griefs.” (NIV, 1 Timothy 6:10)