Post on 31-Mar-2016
description
transcript
* good clean
marketing
au then ti ci ty
def: The quality or condition of being authentic.
syn: genuineness, trustworthy, good clean
marketing
How authentic is your marketing? How authentic is your marketing? How authentic is your marketing? How authentic is your marketing?
Do you effectively target your current and potential
customers, or do you end up saturating the market
in hopes that it reaches the right people?
At de Novo, we believe that it is better to market to
50 people who care about your product or service,
than 50,000 who don’t.
It’s simple. It’s authentic marketing. And it’s an al-
ternative to the traditional mix of print, radio and
television. It’s hands on, effective marketing.
Your brand is far more than your logo and the col-
ors you use. Your brand is the authentic spirit be-
hind what you do, make or sell.
Authenticity means more than just reaching your
target market. It means understanding your brand
and your core philosophy in order to set your busi-
ness apart from the rest. It means understanding
and valuing the behaviors of your consumers.
Ready to start?
Carlton Goodwin is a great guy—
and a great architect and builder.
But his brand was a little dated,
his website untouched for years
and none of it really reflected his
passion: ecologically responsible
principles, coupled with historic
preservation.
With Carlton and his wife Lisa’s
input, we created a new look for
their company, now called Eco
Builders of Iowa. We secured pub-
lic relations coverage of a behind
the drywall tour event that helped
boost Carlton’s reputation in the
community as a green builder.
Carlton’s a tree-hugger, and we built all his
materials to reflect that, built on the premise
of reduce, Reuse, Rebuild.
And yes, he actually does have a neutral car-
bon footprint. The guy is greener than
Kermit.
Eco Builders continued:
One of the great things about working with
Eco Builders was the synergy between the
owners and de Novo.
The logo was Carlton’s vision, with the
graphic support and expertise of Chris Moore,
one of our favorite designers. Working to-
gether, we found the right image (the tree)
and a font that resembles architect’s writing.
Carlton is both an architect and a builder.
The brand we’ve built together truly reflects
his business and his style.
.
The Cedar Rapids Chamber of Commerce
was between leadership. de Novo stepped
in to provide marketing guidance and
support. In a few short months, positive
Chamber coverage skyrocketed, a media
and marketing plan for a buy local (Buy
In) campaign was created and launched,
multiple
ads were
designed
and placed
and their 2
color
newsletter
got a pol-
ished and
refined
makeover,
from cover
to content.
The flood had barely crested before de
Novo went to work, creating the Re-
build Downtown logo for the Cedar Rap-
ids Downtown District, and launching a
website that would become one of the
most important information pieces
available to downtown businesses af-
fected by the flood. Thousands of Down-
town enthusiasts sported the t-shirts,
banners adorn the avenues and Down-
town is on its way to recovery and re-
newal.
We just love these guys.
Pat and Tom, owners of Sage
Companies, Benchmark con-
struction, Foamworks of Iowa
and distributor of Biobased
foam insulation, needed a
company image and presence.
Using email marketing, web-
site SEO and highly targeted
marketing, Sage has become a
recognized company and Tom
and Pat keep awfully darned
busy.
Management Resource Group needed to
create a professional look around their
new product: Connect2Community.
Working with their company to establish
the look, feel and even the name of the
program, de Novo created presentations
that MRG used to generate interest
among HR Professionals, 3 video clips il-
lustrating the need of the program were
created and distributed virally and used
in meetings.
Authenticity is the name of the game at
de Novo. We couldn’t have been more
proud to work with a company that saw a
community need and were so able to fill
it. The clips weren’t scripted—they didn’t
need to be. The subject’s stories say it all.
De Novo continues to provide support for
MRG, developing ads and communica-
tions that tell their success stories—the
best advertising money can’t buy.
At de Novo, we’re always suckers
for a cause, but this one hit home.
As displaced business flood victims,
we know the importance of getting
this community back on its feet.
Working on the Vote Yes campaign
gave us that sense of a community
pulling together in recovery.
de Novo provided the digital presence of
the campaign, launching a website in
less than 36 hours, establishing social
media presence, and designing a com-
pelling logo.
We also provided the print design and
copy. The local option tax vote suc-
ceeded with 57% of the vote. It wall ac-
complished in a little over 30 days.