Good coachescreate winners,great coachescreate alegacy

OlympicGames2016PeterLansaat

Sportaficionado

WIDERCOMMUNITYOURCLIENTSOURPEOPLE

BUILDINGABETTERWORKINGYOU|CREATELEGACIESTHROUGHCOACHING

Inspirationthroughbrandedcontent&campaign

BUILDINGABETTERWORKINGWORLD

Talentdevelopment

COACHING

Masterclasses Digital

LEGACIES|THEBETTERTHEQUESTION,THEBETTERTHEANSWER

AWARENESS

ENGAGEMENT

FROMCOACHESTOCOACHING,CREATINGHIGHPERFORMINGTEAMS

WHY

HOW

PILLAR

DOMAIN

PROPOSITION

Strategy

Communicationobjectives• Buildingbrandawareness• CreatemoreawarenessonourOlympicSponsorship(coaching)• Recognition&appreciationlinkBuildingaBetterWorkingWorld(coaching&legacy)• Createcompanypride• Talentdevelopment• Presentroleofthecoach

Uitgangspunten campagne• 2008>2016;“the lastbestexperience that anyone hasanywhere,becomesthe minimumexpectation for the experience they wanteverywhere”

• Allesdraaitomhetjuisteverhaal• Beeld,tekstengeluidisoveralbeschikbaar• Doelgroepenontwikkelenzichinverschillendtempo• Demedia-industrietransformeert• Geenkwestiemeervanbezittenmaardelen• Engagementgaat niet alleen overwinnen ofverliezen• Budget

Before ■ ■ ■ ■ ■ ■ ■ ■ ■ ■

During ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■

After ■ ■ ■ ■ ■ ■ ■ ■ ■ ■

Activatiecampagne

Takeaways• Ownership• Verderuitbouwenco-creatie• Contentmoetstromen.Maakhetdeelbaar.Enhapklaar• Startzosnelmogelijkomjedoelgroeptebetrekken• Vancampagnenaarcontinu• Verbindingbusiness&sponsoringvergroten• Create vendors• Brandbutler• Pullstrategieipv pushstrategie

Aan deslag

CopyrightSportvibes