Post on 25-May-2015
transcript
THEGOODDESIGN.
Colour scheme
• use of mainly 3 colours only
• use of red to capture viewer’s attention/focal points
• use of bright, warm colour on top of cool colour to appear more prominent
• immediate mental relation between lips, blood, and HBO
• red: intense, blood, violence, sacrifice, passion, bold
Visual Balance
• dominance of red lips which has most visual weight
• positive and negative spaces are clear
• some symmetrical balance of top and bottom half gives equilibrium
• continuity top-down: from lips, to tagline, to title and program information
Gestalt Principles
• chunking of information, clear spacing of information
• simple form of information
• use of similarity: red colour
• use of closure
• organized, simplified, unified
Typography
• sans-serif used for impact/cleanliness
• hierarchy changes in scale and weight
THEBADDESIGN.
Colour scheme
• 5 main colours
• Lack of focus because of the many competing colours
• Messy: No predominant warm or cool colours
Visual Balance
• Poor separation of positive and negative spaces
• Lack of symmetrical balance
• Unbalanced colours
Gestalt Principles
• Disorganized arrangement of the information
• Bad separation of Figure and Ground
• Overcrowding of images and information
• Lack of similarity: Colours, image sizes
• No continuity
Typography
• Messy: Mixture of San serif and Serif
THEEND.