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| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
Social Media Club ColumbusGoogle+ and Beyond!
August 16, 2011
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
Big Red Rooster / @BRRooster is a multidimensional brand experience firm that creates the touchpoints, environments, products, and services of tomorrow.
We're problem solvers. We're designers. We're researchers. We're architects. We're strategists. We're trusted business consultants who develop the environments, products, packages, and communications that impact consumer experiences.
Allow us to introduce ourselves…
Michael Stephenson
Senior Strategist@stephenson207
Marcie MerrimanEVP, Strategy &
Insights@MarcieMerriman
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
2 Macro Trends
1 Major Implication
Basic Considerations6
Today’s Agenda:
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
It’s bigger than just Google+
Today’s conversation is
focused on Google+ and
what it means for businesses, but at the end of the day, the
implications can be said for any
new tool that emerges in the
marketplace.
Basic Consideration #1:
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
No need to hit the panic button
While the growth of
Google+ is unprecedented, keep in mind this is just one of many tools
at your disposal.
Basic Consideration #2:
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
UI of Google+ ≠ sustainable competitive advantageWhile the user
interface of Google+ is
much easier than other
social networks, this
is not a sustainable competitive advantage.
Interestingly, Mark
Zuckerberg is currently the most popular
person on Google+!
Basic Consideration #3:
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
Does the demographic profile
of Google+ users align with your
target audience?
Think in context of your overall business strategyIn determining
to add Google+, or any social
media tool, to your Marketing
Mix, think in the context of the
overall business objectives and
strategy.
Basic Consideration #4:
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
Does Google+ provide value to
your target audience?
Think in context of your overall business strategyIn determining
to add Google+, or any social
media tool, to your Marketing
Mix, think in the context of the
overall business objectives and
strategy.
Basic Consideration #4:
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
What’s the risk of waiting and
becoming a late adopter into the Google+ arena?
Think in context of your overall business strategyIn determining
to add Google+, or any social
media tool, to your Marketing
Mix, think in the context of the
overall business objectives and
strategy.
Basic Consideration #4:
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
Think in context of your overall business strategyIn determining
to add Google+, or any social
media tool, to your Marketing
Mix, think in the context of the
overall business objectives and
strategy.
Basic Consideration #4:
What’s the risk of being a first mover into the Google+
arena?
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
Understand how you can provide value
Most businesses are crashing the
Social Media party. If you do
crash the party, think of what
your target wants and add
value to their experience.
Basic Consideration #5:
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
Evaluate the impact on the overall journey
Constantly assess the
social media tools at your
disposal to evaluate the
strengths, opportunities,
and threats they provide the user
/ customer / shopper in their overall journey and experience
with your brand.
Basic Consideration #6:
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
1 Major Implication
6 Basic Considerations
Macro Trends2
Today’s Agenda:
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
Social Sharing: we live our lives out loud
People check-in, tweet, “like”…
essentially broadcast their
personal information for the purpose of self-reflection,
monitoring, and encouragement.
Macro Trend #1:
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
Mass Convergence: offline and online are now one
Devices are becoming
connected, wallets are becoming
digitized, and our social graph
is becoming aggregated.
Macro Trend #2:
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
6 Basic Considerations
2 Macro Trends
1 Major Implication1
Today’s Agenda:
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
How do you meet the needs of the converged?
Continue to thoroughly
assess all tools at your disposal
to better understand and serve the needs
of the converged
user / customer /
shopper.
Major Implication of Google+:
| Social Media Club Columbus | Google+ and Beyond! | August 16, 2011
BIG RED ROOSTER / @BRRooster121 Thurman AvenueColumbus, OH 43206www.bigredrooster.com
For questions, please contact:
Michael Stephenson / @stephenson207Senior Strategist614-255-0200 tel614-255-0135 direct mstephenson@bigredrooster.com
Marcie Merriman / @marciemerrimanEVP, Strategy & Insights614-255-0200 tel614-325-9292 cellmmerriman@bigredrooster.com
#ThankYou