Google Glass Banking and Social Shopping

transcript

The Apps economy

From Portable to Wearable Apps

Apps & Devices

Strategy, Design, Develop, Test, Deploy, Manage

Weapons of Mass-consumerism -

Disrupting traditional IT

By the way.....web is legacy

If you wonder what really changed.... The Customer !

Companies are no longer in control. Customer know what they want and they know more than

you. They have gained collective power at platforms you donot own. They want 24/7 access.

So every company need to reconnect !!

Your customer is not any more King, he is a Dictator !

APProach is Empower and Engagement

Portable Apps

Platforms - Relationship Dominators

Browser Based

Website created specifically

for mobile devices –

accessible through mobile

browsers, run inside the

browser, no download or

installation required

Pure Mobile Web

Embedded in the device

Application designed to run

on a specific mobile operating

system – download and

installation required

Pure Native

Applications

Cross-OS platforms tool to

develop Native applications

once ignoring mobile platform

Apps studio comes with

integrated server component

to ease integration effort

Some suites also added

appstore and MAM services

Multiplatform

Development

Enable the delivery of cost-

efficient mobile applications

Native Skin build once

Business functionality

realized by the wrapped web

Hybrid Web-Native

1 2 3 4

1.0 2.0

Dev. of Portable

Mobile Applications

< 2010 >2010

First roads to the Apps Economy Every mobile strategy comes with an apps strategy

Connect again your customers, fast-to-market, TCO

Proudly brewed, back in 2009 -

First Direct Mobile Banking App in Europe

http://www.youtube.com/watch?v=chKaPV3PMVg

How we innovated with portable apps

Transacting Interacting

Not extrapolating the web- fully use mobile UX

Paying

Shopping

Wearable apps

Touch - Apps & Devices

Strategy, Design, Develop, Test, Deploy, Manage

More sensors and Mass-consumerism -

Spur Mobile Health and Augmented reality

Meters, Sensors, Voice Control

– Cards, Clouds & Devices

So….it is not the same !!

Watch out marketers: Glass UI = Card + Timelines

Google has set rules of the new game:

Do not design as for smartphones, Glass has its own UI, make sure you understand how you have to

talk your customers…differently

No own advertising allowed – please the user, no clutter

Glass apps do not allow for payments – no freemium

No unexpected notification

An Appsolute Value Vision on a Glass Journey -

Banking, Paying, Shopping

Google Glass Journey -

a Social Twist

Google Glass Banking Journey –

Budget management

Google Glass Banking Journey –

Account Balance

Keep in Touch Be Social

Like Us: www.facebook.com/appsolute.value

Follow us: www.twitter.com/appsolute_value

Share it: www.pinterest.com/ appsolute_value

Link: www.linkedin.com/ group mobile solutions network

Be mobile

www.youtube.com/appsolutevalue

Google Glass Banking and Social Shopping

Technology