Google IO 2008 - Opensocial: Meet The Containers

transcript

Meet the Containers

Google I/OMay 28, 2008

Agenda1. Introduction - Patrick Chanezon2. Current Containers:

hi5 - Paul LindneriGoogle - Kevin Tomimeem - Sachin Rekhi MySpace - Max NewbouldOrkut - Manu Rekhi

3. Upcoming containers:A surprise....well, maybe not anymore.. :)LinkedIn - Brandon DuncanNetlog - Pieter De SchepperNing - Jay ParikhYahoo! - Xavier LegrosFriend Connect - Kevin Marks

4. Q&A

OpenSocial overview

74 days old275,000,000 users66,000,000 installs2,000+ apps20,000 developers10,000,000 daily app users

AfricaCote d'Ivoire Ghana Tunisia

AsiaThailandMongolia

#1 social network in 26 countries:

80M+ registered members40M WW monthly uniques

EuropePortugal Romania GreeceCyprus MaltaAlbaniaMacedoniaLuxembourg

Latin America & CaribbeanMexico Venezuela Costa RicaHonduras Ecuador El SalvadorGuatemala

Peru NicaraguaDominican Republic CubaJamaicaBarbados

hi5 — Truly Global Social Network

hi5 Traffic Across the Globe

hi5 User Demographics

Platform Results

Production launch March 31stFull launch to 100% of users one week later

65 applications at launch647 today in 21 categories

Averaging > 1 million new installs each day10 apps with > 1 million installs, 8 more with > 500k installsTop apps getting > 1 million daily canvas views

Over 6m daily canvas views

53% of active users have at least one application installedActive users average ~3 apps on every profile, with as many as 23

Production Shindig Stats

Currently 42 API/Shindig servers Over 30 billion requests in the last 30 daysServers processing on average 200 req/s, 4-500 possibleOverall Traffic peak > 10k req/s

Significant efforts invested in making shindig work well with caching in the browser and on Akamai.Learnings contributed back to Community

Coming Soon!

Volunteer Translation system for hi5.com and OpenSocial Apps.

Beta version of 0.8 todayhttp://sandbox.hi5.com/Allow devs to test with production/beta gadget server

Extending REST APIMessaging, More...

OpenID ProviderOAuthFriendConnect

iGoogleGoogle's Personalized Homepage

Each page is as unique as the person who creates itPrivate page focused on contentThe original home of gadgets

iGoogle UsersTens of millions worldwideOne of Google's fastest growing products the past two years50% in the US and 50% outside

Supported Languages and Countrieshttp://code.google.com/apis/igoogle/docs/i18n.html

iGoogle

iGoogleAds

Any provider, only in the canvas viewSoliciting feedback from users

Updates5 per user per dayTest with the sandbox developer tools

Notifications (requestSendMessage)10 per user per dayComing to the sandbox

iGoogleSandbox Progress and Roadmap

4/21: Sandbox launched5/19: UI improvements pushed to sandboxComing soon: Updates to the Themes APIAs available: OpenSocial API updates

Consumer Release PlanJune: Canvas view and updated UI Later this summer: OpenSocial, Updates, NotificationsMore details as we approach releases

iGoogleSign-up for the Sandbox

http://www.google.com/ig/sandboxStay up-to-date

http://igoogledeveloper.blogspot.comFeedback and Discussion

http://groups.google.com/group/Google-Gadgets-APIChat on IRC

irc.freenode.com#opensocial

imeemimeem is the leading social network where users can discover, interact and express themselves with media, including music, video and photos.

Audience• Third largest social network in the US (comScore, Quantcast)• 24 million unique users each month to imeem.com

Personal Expression through Music and Media• Upload unlimited amounts of music, video and photos to customizable user profiles• Free on-demand and interactive streaming• Create custom playlists (music, video and photo)• Connect with fans with similar media tastes• Embeddable playlist widgets for any third party site (Facebook, Friendster)

imeem Media Platform

http://www.imeem.com/developers

Developer Homehttp://www.imeem.com/developers

Developer Documentationhttp://www.imeem.com/developers/documentation

Developer Forumshttp://www.imeem.com/groups/zJqqiqve/forums

Developer Bloghttp://groups.imeem.com/zJqqiqve/blogs

MySpaceOverview

OpenSocial on MySpace – now 7 months old, soft-launched back in FebruarySupporting REST APIs – over a year old#1 social network in the US (source: Nielsen)110+ million active users12% of all Internet minutes are spent on MySpace (source: business week)Not just the 14-25 market, 45% of users are over 35, 40% of all mothers in US have profiles (source: business week, 5/21/2008)Twice the size of nearest competitor (source: Media Metrix / comScore)MDP supports 24 languages currently

MySpacePlatform Status

Currently moving towards OpenSocial 0.8Application Communication Channel debuting soon – Invites, Notifications, Custom Activities and more!

requestShareAppActivities

Encouraging a shift in apps, from fun and whimsical to useful and valuable – lengthen application usage life span and increase user engagementMajor focus on scaling and performanceRelease notes with each buildIncreasing transparency into forthcoming features

What’s coming? Remote container package to run apps on remote domains with full functionalityClient libraries (AS3, .Net)OpenSource Add-Ons

UI Widgets - FriendPickersJS Libs - Commonly used OS/MySpace bits

MySpaceHigh Level Stats (as of 5/23/08)14,425,894 application installs1400 applications created10,289 average installs for an application 57,804 approved developer accountsToo many caffeinated drinks to count

MySpaceFostering the Ecosystem

All groups in MySpace Developer Platform actively monitoring channelsDeveloper Site and Forums – http://developer.myspace.comIRC – irc.freenode.net #myspacedevEmail – developerrelations@myspace.comTwitter – MySpaceDevTeamDevJams – Range in length from 2-8 hours, devs bring their laptops and get first hand instruction and help from MDP team members

Recent DevJams – Mexico City, Beijing, Tokyo, Seoul, London, Berlin, Seattle, Stockholm, San FranciscoUpcoming DevJams - UK, Italy, France, Russia

Free Application Press ReleasesApply at myspace@spark.pr.com

Editorial Picks in Featured Apps

MySpacePolicy and Guidelines

Finely tuning application guidelines and terms of service to best fit our user’s experience (most recent changes were personally done by Tom!)

That’s right - We don’t allow 'incentivizing' viral methodsViral methods require user action and are modally blocking (1 per action only)

Manual review process in full effect to catch contextual and obfuscated violations (CSRF, Adult/Offensive Material)100% monetization of canvas view goes to developer

MySpaceOpenSocial Extensions - MyOpenSpace

VideosPhotosPhoto AlbumsBlogCommentsProfileBulletinsIndicators (new messages, notifications, invites, etc)MoodStatusFriendshipMore to come!

Orkut: Stats

11th largest website in the world (source: Alexa)>60M active users (source: Comscore)Significant presence globally. Dominant in Brazil and IndiaOpenSocial Stats:

OpenSocial available to ~50% of usersDirectory contains 120+ applicationsMillions of apps installed

Orkut: OS TimelineTo Date....November - Sandbox launchedDecember - v0.6January - v0.7March - Limited releaseApril thru May - Launch to ~50% of all orkut users

Coming soon.....June - Complete rollout to all usersQ3- Release support for v0.8

Orkut: OpenSource Foundations

Shindig Gadget rendering service

Tens of millions requests per day for Orkut Active communityHome of the reference implementations

In the works....Harmonized RESTful API & OpenSocial JSOAuth services for gadgetsBetter security through Caja

We do minimal customizationQuickly replacing lots of custom code

Orkut - Developer communication

Reference (code.google.com/apis/orkut)Blog (orkutdeveloper.blogspot.com)Forum (groups.google.com/group/opensocial-orkut)

RecommendationsLatency - Less than 5 seconds on the canvas and less than 2 seconds on the profileSecurity - Use signed makeRequest calls and escape all info entered by the user (including profile fields!)Respect the user - No auto-play, auto-activities, or sharing information

And now the secret is out.....

LinkedIn is the leading network for experienced professionals

>22 million membersFastest growing social network: 361% YOY (source Nielsen)9 million unique users visit each month (source Nielsen)Representation at the Executive-level from all Fortune 500 companiesAverage household income $140,000 (source NY Times)

Our Philosophy

LinkedIn serves a community of professionalsOur members want productivity apps, tools to assist in their professional livesThis leads us down a different path than other containersLeverage our proven monetization model to provide a compelling business opportunity for developers

LinkedIn OpenSocial Platform

Built on Shindig (currently spec level 0.7)Leveraging existing LinkedIn RESTful APIsSupport RESTful server-to-server callsSandbox available for partners Q2Public launch Q3Several key launch partners have committed to date

Partners

Currently selecting partnersCriteria: productivity apps, extend professional profile, targeted verticals, etc.We will open up over time as we build experience and support infrastructureInterested developers may contact us now:developers@linkedin.com

What is Provided

Home, Profile, and Canvas viewsAccess to User Profile & Connection dataAccess to 1-1 messagingPost to Network Updates feedLinkedIn Extensions:Expose degree distance in Person objectExpose number of connections in Person object

THE NETLOG USERBASE

More than 35,000,000 membersMore than 35,000,000 unique monthly visitorsMore than 4,000,000,000 pageviews/monthAlexa Top-100 / ComScore Europe Top-10 rankingMore than 20 languagesMore than 20 countriesMarket leader or challenger in most European countries

Our philosophy?USER IS KING

Our goal?QUALITY APPS

We’ll whitelist apps, because ...we dislike autoplay (in profile view)no ads on “profile” viewno spam apps

Localisation & translationWe can help you!

OUR GUIDELINES

APPLICATION ECOSYSTEM

App integrates with the user throughblog, photos & videos (developer powered)to eg. inform about upcoming releases

Direct communication with app-usersimprove usage and poll dedicated users

CREDITS ECONOMY

Your app can charge creditsper install / certain actions / timeframe

Payout of 65% of net revenue of your app’s credits Based on credits exchange rate

One of the features of the Netlog OpenSocial extension

ROADMAP

Now: OpenSocial Sandbox publicJune 5th: Deadline first applicationsJune 9th: Soft launch on English distributionJune 23rd: Full launch on English distribution

Shortly after: other distributions

apps@netlog.comnetlog.com/go/developer

Ning is a mainstream Internet service

for creating your own social network for anything.

OpenSocial on NingGadgets can run on 285,000+ social networks that reach over 27M uniques per monthMembers can add Gadgets to their profile pages and – uniquely – the social networksGadgets can take advantage of Ning’s viral features to quickly spread across both users and networks

OpenSocial Status on NingLive in production with OpenSocial 0.5 since Nov 2nd0.7 support expected in late-JuneLook for announcement details on http://blog.ning.com

“My Page”Gadgets help members express themselves with more personalization and customizationGadgets can be added to Profile Pages, just like any other Ning feature

CanvasThe Canvas View provides Gadgets with a full page view within the networkThis additional space lets the Gadget expose more functionality and content to members

Yahoo!

Yahoo! Open Strategy&

Open Social

Why Yahoo!600M UU10B relationships180B page views

#1 in 7 verticals

Yahoo! Open Strategy

Yahoo! Social Technologies

Yahoo! Application Platform

Social Directory:User data + connections

Updates Presence

Social Directory Updates Presence

Yahoo! Application Platform

App = bundle of views Small view and Full page view Search Monkey available now

OpenSocial in full page view Working on 0.7 spec

Development choices

Yahoo! Application PlatformDevelopment choices:

Developer hosted

Yahoo! hostedSimplePHPHTML + JS + YML

Yahoo! Application platform

Yahoo! Open Strategy

Open for Innovation

Developers Welcome

Google Friend Connect

Google Friend ConnectUsers

... more ways to do more things with my friends

Site owners... more (and more engaged) traffic for my site

App developers... more reach for my apps

http://google.com/friendconnect/sign up for the preview release

ingridmichaelson.com

bibleapps.com

my blog

Google IO 2008 - Opensocial: Meet The Containers

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