Post on 22-Dec-2014
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Put Your Business On The Map
PRESENTATIONBy
The Ruby Marketers
“We help local businesses get more customers by making them findable on line”
Who Are We?We have been internet marketing for over 30 years
Helping companies grow via localbusiness marketing is what we do
SEO, Social Media & Social Networking?SEO – Getting your website found
on SERPS (search engine result pages)
Social media is a collection of tools that give their users & a way to transmit, or share information with a broad audience.
On the other hand, social networking is an act of engagement. Groups of people with common interests interacting
Inbound Vs Outbound Marketing?
Why Internet Local Business Marketing is one of the best ways to generate new customers
What We Will Show You TodayBeing Findable Online
How the online habits of local consumers can affect your findability
How Google + Local fits into your online presence
Geographical targeting of consumers for local products and services
What is Local Internet Marketing?
Plumber
Plumber, Medway
Although it is becoming less necessary, most consumers put a Geographic Modifier when searching for local products and services
If you’ve purchased a TV or Laptop within the last year you may have done your research online
Local Consumer Shopping Habits?Think About How You Shop
The one thing you probably didn’t do…
Hit That Button!!
The Ruby Marketers - 01634 823343 – Enquiries@therubymarketers.com
Most consumers research products and services online but prefer to buy locally
And when they are ready, they generally perform a “Local Search” (city, post code, area) – for a LOCAL BUSINESS to purchase their product service
Local Consumer Shopping Habits
What Does This Mean?
Local Searchers Are
READY TO BUY!
Potential Customers Are Looking For You Online...
ARE YOU THERE??
RIGHT NOW!
Only a few short years ago, there was no internet as we know it todayMarketing was done primarily through:
Your Business & The Internet
Initially, used to share information and communicate
The Internet Changed Things... Fast!
The Internet became a
The Playing Field is LeveledLocal Small Businesses Can Compete!
86% of consumers surveyed use the internet to find local services and products
80% say they research a product or service online and then make their purchase offline from a local business
Which means?
The number one resource for finding local business information
Local Small Businesses Can Compete!Many small business owners feel large advertising budgets are needed to compete
Being Findable Online is More Affordable Than You Might Think!
Potential Customers Are Looking For You Online...
You probably realise having an internet presence is important
Are You Findable?Having a Website is Just Part of The Equation
Now What?
Can your business be found by local consumers using the internet?
The Playing Field is LeveledLocal Small Businesses Can Compete!
Social Media
It’s Not All About a WebsiteIt’s About Marketing Online!
Business Directories Online Classifieds
Online Video
Mobile Media
What Are Consumers Looking For?A survey was conducted by Search Engine Land consisting of 1,250 “local consumers” (broad mix of ages, gender and location). Got 1,081 responses
Survey Question:What information do you expect to find when searching for local businesses online?
PhoneAddress
HoursWebsite
Remember…
IT’S NOT ALL ABOUTA WEBSITE!
Where Are Consumers Looking?Go Where The Buyers Are
This chart summarizes the market share percentage for the top search engines in 2010 according to Stat Owl
81.14
8.077.463.3
Google Bing Yahoo
This shows that Google is the most used search engine
Recognising the Local Search trend Google created Google Places – nowknown as Google+ Local
Put Your Business on The MapGoogle + Local For Local Business
Google+ Local are FREE Internet business listings that can be found when people search for a LOCAL BUSINESSES
When consumers look for local products and services Googlewill show relevant business resultsand information aboutLocal Businesses
These are paid listing that can cost several dollars per “CLICK”
You could be here with an Optimised Google+ Local Listing
Local Internet MarketingAddress, phone number and website displayed
Make it Easier For Customers to Find You
Be Found & Get More Customers
Benefits of an Optimised Google + Local Listing
Add more info, photos, videos to Stand Out
Geo-Tagging & Smart Phone Use Mobile web traffic is expected to increase
by 700% in the next 5 yrs Google tracks location of phones doing
searches
MOBILE FRIENDLY
Smart Phones were estimated to have 51% of the market share (2011 Q3)
Your business can be found by both Computer AND Smart Phone users
Matrix Barcode readable by Smart Phones
Google + Local For Local Business
Google Analytics!
Customized QR Codes
Download QR Code from Google+ Local Dashboard
Even with a small marketing budget – you can be found by local consumers
What Does This All Mean?Google + Local Should Be Part of Your Local Internet Marketing Strategy
Findable on the Internet = More Customers & More Profit
Go to: http://www.google.co.uk/business/placesforbusiness/
Adding Your Business to Google + Local
Or just Google – Google + Local / Places
It's important to list your business just as it is everywhere else that you advertise.
Information You Need For Your Listing
1. Company Name
If Google detects a discrepancy between your business name, your Website, other online advertising and Google + Local listings, you could potentially be penalized
If the client always comes to you to do business, then you are going to want to list your building address
Information You Need For Your Listing
2. Business Address
If you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your address
Ideally you’ll want to use a local phone number instead of 0800, etc. You want your customers (and Google) to recognise the number as a local number they can trust
Information You Need For Your Listing
3. Phone Number
Enter Basic information: • Business Name • Address • Post Code• Phone Number
The Importance of a Category Choices
Picking the right categories is critical for optimising the listing
The Importance of a Category Choices
Place your categories in order of importance
You must select Google’s categories
Categories should say what your business is, not what it does
Plumber
Fix Leaks
• Choose whether all customers come to the business or the business serves customers at there locations
• Here you can hide your address if you have a home based business
• You may also specify how far you travel to serve customersThen Submit
Add up to 10
Create a keyword-rich, well targeted description. Use as much of the space as you can
The Importance of a Description
Provide a human readable description that targets words potential customers would use to search for your business type
Keyword selection is the most important part of optimizing your Google+ Local listing – and also the most difficult
Choosing Your KeywordsHow Do Consumers Look For You?
Proper keyword selection is critical for ensuring the right customers find your products and/or services
Offers Section: Create a couponCustomer can print coupon or show it on mobile phone to get discount
Additional Features of Google + Local
Reviews by customers can enhance your Google+ Local ranking
Google + Local ReviewsLet Your Customers Spread The Word
Call your best customers and ask
Add the request to e-mail newsletters
Ask for a review during follow-up calls
E-mail a review request to happy customers
Too Powerful To IgnoreThe Mind of The Local Consumer
43% of all searches on Google are related to searches for local services or businesses – (comScore Networks).
Google + is Google’s Social Network, or at least that is what we all think and lets stick with that
Google +, Google + Page and Google + Local, Help!! What Are The Differences?
Google + Local is dynamic and integrates across all Google properties such as, search results, maps and mobile.
Google + Page is like a Facebook Fan Page but with all the social features of Google +.
An Optimized Google+ Local Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business
Take The First StepBecome Findable When Local Consumers Are Looking For You
People search online in many ways
A presence in multiple places online will make it easier for people to find your business
Take The First StepBecome Findable When Local Consumers Are Looking For You
You now have the knowledge to:
Make The Decision TodayYou Can’t Afford To Not Be Findable
Start leveraging the incredible tools and opportunities available to you!
Do something
Get started
Questions?
THANKS! TILL NEXT TIME!
The Ruby MarketersThe Ruby Marketers will be happy to discuss your local internet marketing needs with you and implement the
appropriate strategies for an optimised internet presence.
www.therubymarketers.com