How To Use Google+ Local

To Drive New Business

Lucas Raby – Head of Digital MarketingYasmine Alcide – Digital Marketing Consultant

So, Who Is AWD?

A Collingwood-based agency who helps SMEs with their Web, IT and Digital Marketing needs.

Who Do We Work With?

We specialise in helping small and medium sized local businesses in establishing and boosting their

online presence and generating new business through effective Digital Marketing strategies.

Why Should You Listen To Us?

LOCAL RESULTS!

More Results…

& Some More…

Now That’s Out Of The Way…

What Is Google My Business?

In short, Google My Business (formerly Google+ Local / Google Places) is one central dashboard that allows you to manage your online business profile and connects you directly with customers, whether they're looking for you

on Search, Maps or Google+.

Short Video

http://www.youtube.com/watch?v=LCzri4tXuF0

For Your Customers

Get Recommendations Based On Circles, Past Reviews & Location.

Publish Reviews & Photos Of Favourite Places.

View Your Local Google+ Page To See Reviews, Photos, & Posts.

Find Reviews From People They Know And Trust Highlighted In Search Results.

Edit Your Business Info& Share Latest News

Measure Performance & Gain Valuable

Insights

For Your Business

Manage & Respond To Customer Feedback

Even Connect With Customers, Face-To-

Face!

What’s New?

New Dashboard Design Longer Business Descriptions More Image Uploads No Custom Categories Videos On Google+ Page (Not

Listing)

Great Features & All…BUT Why Should YOU Be

Using It…?

It's 100% FREE

Unless you hire someone like myself

It’s Better Than YellowPages

If you’re still advertising in YellowPages print, please STOP NOW

You DON’T Need A Website

Don’t tell my colleague I said this.

It’s Targeted & Measurable!

People are searching for your productsand services, in your area, RIGHT NOW.

AND IT WORKS

QUESTIONS:How Many Of You Have A Website For Your Business?

How Many Of You Have Tried SEO or Maps Optimisation Before?How Many Of You Have A Google My Business Listing?

How Many Of You Rank #1 For Your Product / Service In Your Local Area?

CASE STUDY

MELBOURNE CITY LOCKSMITHS191 New Business Calls In June, 2014

+ 52 New Business Email Enquiries

243 New, RED HOT Business Opportunities

In June Alone…

Roughly 8 new business leads PER DAY.

Unfortunately, More ThanDamian’s Poor Old

Wife Can Handle

Looking For Similar Results…?

Firstly, Let’s Understand How Listings & Businesses Are Ranked

On Google Maps

RELEVANCE

DISTANCE

PROMINANCE

The relevance of the listing / business itself related to the search the end-user makes.

The distance of your business in relation to the location being searched by the end-user.

The prominence and popularity of your business both online and offline.

Make Sense?OK, Here’s What

You’ll Need…

1. Local Listings or “Citations” (Secret Ingredient)

2. Reviews On Your Listings3. Google(+) Account

4. Physical Business Address(or Virtual)5. Business Telephone Number

6. Decent Writing Skills7. Images Of Your Business

Google My BusinessOptimisation Checklist

Local Listings / Citations

Google My BusinessSTEP #1: Local Listings

Getting listings on the major local business directories so that Google can reference those listings and then rank your ‘Maps’ listing accordingly. This is a part of the PROMINENCE component to Google’s local or ‘Maps’ algorithm.

HOT TIP: The more local listings you get, the better.

Reviews On Your Listings

Google My BusinessSTEP #2: Business

Reviews

Getting your customers to review your business on these sites helps with the PROMINENCE side of things also. Send a friendly email with a link to each directory asking your customers to leave a review. Always have new customers do the same (if you think they’re happy with your services of course!)

HOT TIP: Once again, the more positive reviews you get, the better – Not only for Google but for your online reputation also.

Setup Or Login To An Account

Google My BusinessSTEP #3: Google Account

If you’ve already got an active account or listing, login to your account and then visit the link below to manage your listing. If you haven’t got an account, visit the link below also and follow the prompts to register.

HOT TIP: If you already have an account and listing, do not create a new account or listing. Try to find your original login details.

To register or setup a listing:http://www.google.com.au/business/

For more information and Google My Business resources:https://support.google.com/business/

Creating Or Editing Your Listing

Google My BusinessSTEP #4: Listing Setup

Ensuring your business meets 100% of the information criteria is CRITICAL to getting a good ranking and to ensure your business is RELEVANT. Be sure to enter:

EXACT business name (no SPAM ) Exact business address Phone number Business hours Full business description Business category (fill in all 5 if you can). Don’t forget a profile photo Upload as many business images as possible

HOT TIP: If you don’t like to write, get a friend or family member to write a description for you. If you don’t have images, get someone to take some. The more complete your listing is, the better chance your listing is of ranking well in Google Maps.

Verifying Your Business Listing

Google My BusinessSTEP #5: Verification

HOT TIP: If you don’t verify your listing, it may show on Google however, it is highly likely that it won’t show up or rank well if your niche is highly competitive.

To verify that you are who you say you are and located where you say you’re located, Google will send you a postcard to verify your address. You’ll need to enter a PIN code on that postcard via Google to have your business verified and activated.

Thanks For Listening& Attending

WE HOPE TONIGHT HAS HELPED.

If you have any questions, email us anytime:

Lucas: lucas@awd.com.au Yasmine: yasmine@awd.com.au

You can also call us on:

1300 494 208

OR JUST ASK US NOW!