Post on 16-Apr-2017
transcript
#2wd
-Founded in 2004 !
-Digital ecosystems that engage audiences !
-Over 400+ projects across Canada
@2webdesign
#2wd
1.
-September 2013: Hummingbird !
-Focuses on the meaning of the search phrase to deliver fast and precise results
Google Updates
@2webdesign
#2wd
1. -February 2014: Top Heavy !
-Quality content grading for information above the fold
Google Updates
@2webdesign
#2wd
1. -May 2014: Revival of Panda Update !
-high quality content scores skyrocket
Google Updates
@2webdesign
#2wd
1. -July 2014: Pigeon (comes to Canada Dec. 2014) !
-Power to localized search results
Google Updates
@2webdesign
#2wd
1. -August 2014: Google Authorship discontinued !
-Content developers heaven turned to hell
Google Updates
@2webdesign
#2wd
1. -September 2014: Panda gets updated, again !
-Great for quality content developers
Google Updates
@2webdesign
#2wd
1. -October 2014: Revival of Penguin !
-Main target was link spamming
Google Updates
@2webdesign
#2wd
1.
-April 2015: MOBILEGEDDON !
-Focuses on mobile compatibility -User experience on mobile devices
Google Updates
@2webdesign
#2wd
1. Non mobile-friendly sites: - Decrease in search engine rankings - Possible elimination in mobile positioning
How Will It Impact
My Business?
@2webdesign
#2wd
1. SOLUTION - Mobile website versions - Responsive design implementation - Focus on user experience on mobile devices
How Will It Impact
My Business?
@2webdesign
#2wd
1. What is Email List Building?
Getting Started How Will It Impact My Business?
Email List
Building
@2webdesign
#2wd
1.
-Getting subscribers !
-Capturing visitors !
-Maintaining communication & dialogue
What is Email List Building?
@2webdesign
#2wd
1.
-Highlight benefits !-Opt In / Opt Out !-Target / Segment !-Include CTA’s !-Social sharing
How Do I Do It Well?
@2webdesign
#2wd
1.
Strategies
Business Cards
Traditional Advertising
Event Sign Ups
Social Networks
On Website
@2webdesign
#2wd
1.
Strategies
Email Signature
In Person
Client Database
Contests Deals
Lead Gen. Offers
@2webdesign
@2webdesign
+
-Ask -Required
-Short Forms -Manage Subscription
Preferences
+- +
-Offers -Multiple CTA’s
-Blog -Social Media -Pop-up Boxes
-Unsubscribe -Bounce
-Open Rate -Click Through Rate
Landing Page
Attract Traffic
List Decay Track Repeat = SUCCESS
-Optimize -A/B Test
#2wd
1.
-Awareness !-Engagement !-Develop Reputation !-High ROIs !-Personalized and automated
How Will It Impact My Business?
@2webdesign
#2wd
1.
!- ConstantMarketingKit.com !- SuperLeadPages.com !- WebsiteSuccess.ca
Great Tools
@2webdesign