Why the Gort Cloud Matters

• Creates brand positioning• Enforces credibility• Fluid and expanding• Technologically driven

TOP 10

#1

Honesty isn’t only the best policy …….. it’s the only policy.

#2

Green is not the primary driver of choice. For most products,

it’s just icing on the cake.

#3

Price and performance really are important.

#4

Green consumers are not a demographic, but a

psychographic. It’s a way of thinking.

#5

The power of convenience.

#6

It’s easier to speak to the choir…..

#7

…… and easier still if the product looks as green

as it claims.

#8

The fear factor.

#9

It’s what you don’t pay for that may count most.

#10

K.I.S.S.

The Power of the Gort