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My H-E-B Internship

Summer 2016

GRACE A. DUSEK

Advertising Account Management

HFD ● Digital ● Corporate Sponsorships

Texas A&M UniversityMaster of Science in Marketing, May 2017

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WHY H-E-B?

I ♥ Retail

111 years of success

Goals & Expectations

Home

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Goals & ExpectationsWHY

ADVERTISING?

PRIMARY GOAL: Oversee an entire campaign process from conception, design, revision, and

execution.

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Project: Strategy

360° Marketing Campaign

In-store Activation

Print• Promotions

• Ads

Digital• Social

• eComm• Email

TV

Billboards

Radio

Contests

CorporateSponsorship

s

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Project6 month celebratory campaign

Premiere sponsor of “Arts & Culture” editorial section

Full-page ad every Saturday

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Project: Chronicle 115th Anniversary

We’re from Texas & source locally

We understand Texan culture

We are involved in the Houston community

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Project: Chronicle 115th Anniversary

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Project

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Project: Regional sponsorship

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Project: Regional sponsorship, billboards

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Project: Regional sponsorship, in-store signage

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Watt’s Up Next?

•Backyard Blitz

•New commercials

•My results

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Final Thoughts

R O IRelevancy ● Originality ●

Impact

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Questions?