Graff Innovation Best Practices v1

Post on 21-Feb-2017

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Innovation to Drive Profitable Growth

Chris GraffMarketing Executive

Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862

Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862

Leading Performance Culture

Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862

Fortune Brands: Innovation Linked Technology to Consumer Insight

Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862

Innovation in Consumer & Construction Adhesives

1st to Market Products

Product Technology Consumer Benefit

WaterproofingRepair

Butyl Chemistry 100% watertight bond/ seals underwater

Stretch & Seal Silicone amalgamation Hold 40 PSI, permanent seal

Stencil Tape Die Cutting Paper Tapes

Wall covering, crafting

Super Bond High Surface Energy Adhesive

Longer Life, Strong hold.

Flashing Tapes Butyl Chemistry Reduces labor, 100% water tight bond 50 yrs.

Retailers: Wal-mart, The Home Depot, Lowe’s, Others

Business Impact: $12MM in revenue yr 1 ($60MM SBU)

12% Accretive to Operative GM.Flashing tapes are a $40MM Business 2012

Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862

Innovation in Fiber Technology & Design

Business Envirnment•Manufacturing at capacity•Price pressure from imports•No innovation in category•Losing or lost leadership position

Research•Weight & strength CTQs•Image high impact on brand selection•Adoption slow in life safety applications

Development•Research experimental fibers with Allied, DuPont, Monsanto•Experimental testing/development with Natick Labs•Created Mirco rappel as beta for U.S. Army Special Forces

Business Impact•6 Patents• Asserted industry Leadership Position• 25% EBIT Improvement, Premium mix drove revenue growth•Award winning products gained significant press

Customers: •REI, Eastern Mountain Sports, US Army, NYFD, NYPD,

Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862

Innovation Micro Electronic Fluid Dispensing Technology

Critical to Quality Questions•Accuracy•Repeatability•Speed

Research•Industry Segmentation•Application Segmentation•Manufacturing/Plastics Capabilities•Electronics Components Selection•End User ergonomics

Users•Phillips, Samsung, LG, Sony, Boston Scientific•Valio, Sumutomo, Henkel

Business Impact•6 Patents• Asserted industry Leadership Position•Profit Improvement (10% Accretive)•Sustained Competitive Advantage

Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862

Lean Process Drives Execution & Reduces Risk

Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862

Execution: Find Route Cause of Performance Variation

Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862

Execution: Starts with a Plan and Measurements