Grand AV Expo 2015 Promotion mix

Post on 15-Apr-2017

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transcript

Event Sponsors and Partners

Title Sponsor

Co SponsorsGold Sponsors Visual Partner

Online PartnersMedia Partner Magazine Partner Radio Partner

The Promotional

Mix for Grand AV

EXPO 2015

THE TARGET

Newspaper

& Magazines

Television

Radio

Outdoor

Digital & Social Media

Direct Marketing

THE TIMES OF INDIA

(CHENNAI TIMES)

Pre-Event Coverage

¼ Page Advertisement 3 insert

½ Page Advertisement 2 inserts

Full Page Feature on The Times Of India

Special coverage of event during event days

Media Partner

Samples of Ad in TOI

14th Sept 2015 15th Sept 2015 16th Sept 2015

Half Page Ad in Times of India

17th Sept 2015

Full Page feature in Times of India

19th Sept 2015

Half Page Ad in Times of India

20th Sept 2015

Other newspaper coverage

Makkal Kural 17th Sept 2015 Makkal Kural 19th Sept 2015 Trinity Mirror 17th Sept 2015

WHAT HI FI

3 Full Page Advertisements every

month starting from June 2015

Full Page Ads in What Hi Fi?

June 2015 July 2015 August 2015

Broadcast & Online Campaign

TV

MediaCoverage with done by Vernacular TV News

Channels like Thanthi TV

Radio

Media

Online

Media

Coverage in Radio Mirchi on all the days of the event and 3 days

prior to the event

4 days ad campaign run on Radio Mirch

Social Media Campaign with specific interest groups

Email invites to the whos-who of Chennai

Online registration campaign with Online Media Partner

Bus Back Ads 200 Nos. placed in important

Route buses which reaches all

Corners of Chennai.

Bus Back Branding

Bus Back Sample Photos

Tata Ace Canter Activity

Started from Month of August to September

Covering Strategic locations in Chennai & ROT

All partner logos were placed in Tata Ace branding.

Canter Activity

Canter Activity Sample Photos

Hoardings across strategic location across the city.

Bill Boards

Sample Photos of Bill Boards

Invites to Premium Car Owners from TN (Audi, BMW, Benz, ect.,)

Round Table members.

Rotary District 3020 members.

Invites to TN Medical Association & Indian Dental Association members.

Invites to aspiration branded product owners like Mont Blanc pens, RADO watches,

Architectures & Interior designers.

Invites to Subscribers of Premier Gadget Magazines (in the States of TN, Pondi, Kerala, Karnataka & AP.)

Data base of other HNI.

Direct Mailer activity – 50000

Invitations.

Venue Branding Photos

Venue Branding Photos

Event Inauguration

Exhibition Stalls Sample Pictures

Exhibition Stalls Sample Pictures

With Warm Regards & Thanks,Vijay Antony Babu

Brand Blitz Event Management Pvt. Ltd.,098412-33815 / 044-43063853

www.grandavexpo.com