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NBAA Leadership | 22 February, 2012Jim Lara and Steve Brechter

Measuring and Communicating

the Value of Your Business Aviation Operation

Business Aviation Value Creation Page 2

Time: A Non-Renewable Resource

Business Aviation Value Creation Page 3

Stretch Your Thinking

Business Aviation Value Creation Page 4

Why Does Business Aviation Exist?

Business Aviation Value Creation Page 5

It’s All About Alignment

Business Aviation Value Creation Page 6

Helping the Corporation Perform

Business Aviation Value Creation Page 7

Customer Facing Opportunities

Business Aviation Value Creation Page 8

International Business Development

Business Aviation Value Creation Page 9

Executive Retention

Business Aviation Value Creation Page 10

What is an Executive Worth?

Business Aviation Value Creation Page 11

Let’s Get to Work

Business Aviation Value Creation Page 12

Step 1: Start Measuring

Business Aviation Value Creation Page 13

Step 2: Quantify the Results

Business Aviation Value Creation Page 14

Step 3: Communicate Clearly

Business Aviation Value Creation Page 15

Step 4: Benchmark

Business Aviation Value Creation Page 16

Step 4: Sector-specific Benchmarking

Business Aviation Value Creation Page 17

Value Creation

Business Aviation Value Creation Page 18

Value Creation Take-Aways

GrayStoneAdvisors.com/Leadership2012

Business Aviation Value Creation Page 19

Discussion

Steve Brechter614.406.6139

SBrechter@GrayStoneAdvisors.com

Jim Lara865-357-5077

JLara@GrayStoneAdvisors.com

GrayStoneAdvisors.com/Leadership2012