Post on 18-Jan-2016
transcript
Green 300: Greening Your Real Estate Business
Green 300: Greening Your Real Estate Business
Course Goals
Page 2
Learning Objectives
1. The Green Scene– Survey your market– Adapt core real estate
skills and market approaches
2. Your Green Real Estate Business– Establish a market
presence– Advocate for greening
the MLS– Marketing your green
designation – Developing a business
plan– Green your real estate
business skills
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Learning Objectives
3. Working with Buyers– Adapt your skills to work
with green buyer-clients– Finding green homes– Help buyers see the
potential in an existing home
– Inform buyers about financing options and improvements
4. Working with Sellers– Develop a green listing kit
and presentation– Suggest ways for greening
a home to prepare it for sale
– Make timely, informed, and objective disclosures
– Understand appraisal and pricing approaches
– Market green home features and benefitsPage 2
The Green SceneThe Green Scene1
3 Concepts
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A Green Constellation
• Consumer research studies show that despite all of the information, many consumers feel “lost in space” when it comes to understanding sustainability.
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Marketplace Confusion
• Consumers:– Lack information– Can’t identify
sustainable products– Are confused about
climate change– Feel we can reduce
problems, but are unsure if we will.
– Are unclear about energy sources.
• Environmental impact overshadows social impact of companies.
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4 Green Consumer Groups
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Inno
vato
rsEa
rly A
dopt
ers
Early Majority
Late Majority
LaggardsThe
Chas
m
MainstreamThe Future
Opportunity
The Green CurveThe New Normal
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The Local Green Curve
– Are consumers concerned about environment?
– Are there existing green homes?
– Do building codes effect production? Positive or negative?
Principles of sustainability:
“meets present needs without compromising the ability of future generations to meet their needs”.
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Triple Value Proposition
Consumer demographics + Sustainability benefits =
Communications can be tailored to demonstrate the benefits of a home’s green features
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4 Benefit Focuses
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Core Skills InventoryYou can use the core skills you’ve already acquired and adapt them to green your real estate business.
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