Post on 02-Jan-2016
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Green CelebrationsA program of Reclaim Your Holidays,
an initiative to help Iowans create more meaningful celebrations and reduce
ecological footprints
Susan Salterberg, UNIand Kristi Cooper, ISU
Green CelebrationsSession 1:
Rethinking Holiday Celebrations Session 2:
Simplifying Gift-Giving, Food & Gatherings Session 3:
Taking Green Celebrations/RYHs to Your Community
Taking it to YOUR CommunityWhat inspires, motivates you about “Green Celebrations”?
Review Rethinking Holidays
1) Ecological impact of consumption
2) Relationship between satisfaction & “stuff”
Review Simplifying Gift-Giving, Food & Gatherings
Resources to help people consume in more sustainable ways and create more meaningful lives.
Taking Green Celebrations to YOUR Community
Goal: To Explore Opportunities, Audiences, Messages & Marketing, Challenges, more Resources and create an Action Plan
Green Celebrations Opportunities• Holidays
– Religious & cultural– Secular– Governmental
• Seasons• Life Transitions• Community Events• Organizational Programs
Green Celebrations Outreach
• Presentations• Displays• Open House• Newsletters• News Media• Social Media
Green Celebrations Audiences
• Self• Family• Friends• Neighbors• Co-workers• Congregations• Community & Youth organizations
Effective Messages & Marketing• Positive • Easy & Simple• “Norm”• Don’t talk about climate• Thriving (not surviving)
• Abundance (not sacrifice)
Green Celebrations Challenges
• Commitment & Time• Money• Timing• Match Outreach
methods to Audience• Message
Green Celebrations Plan
Local Partners:• ISU Extension &
Outreach• Library• Nature Center • Landfill/Solid Waste• Congregations
Existing Audiences:• Congregations• Community centers• Civic organizations• Schools, colleges• Fairs, open houses
More Resources – UNI CEEE
• Reclaim Your Holidays www.ReclaimYourHolidays.org
• RYH Facebook https://www.facebook.com/ReclaimYourHolidays
• Green Celebrations Training – March 13, Dubuque, 1- 4:30 pm, salterberg@uni.edu
More Resources – ISUE&O
• Eco Family Blog• http://
blogs.extension.iastate.edu/isuecofamily
• Eco Family Facebook https://www.facebook.com/pages/ISUEco-Family/
• EcoFamilyISU Twitter
Eco Family Virtual ConferenceOnline “Flipped” class• March 7 “ENERGY”• April 4 “STUFF”• May 2 “FOOD”• June 6 “NEIGHBORS”http://www.extension.iastate.edu/linn/news/live-green-2013
Special thanks for funding…
The Resource Enhancement and Protection Conservation Education Program
&
The Iowa Department of Natural Resources Solid Waste Alternatives Program
Green Celebrations A program of Reclaim Your Holidays
Susan Salterberg
salterberg@uni.edu Center for Energy & Environmental Education, University of Northern Iowa
In partnership with:
Kristi Cooper
kcoop@iastate.edu Iowa State University Extension & Outreach