Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation

Andrew Winston, 2007Andrew Winston, 2007

Green To GoldGreen To Gold

Andrew Winston PresentationAndrew Winston Presentation

Key SlidesKey Slides

Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation

Andrew Winston, 2007Andrew Winston, 2007

Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation

Andrew Winston, 2007Andrew Winston, 2007

Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation

Andrew Winston, 2007Andrew Winston, 2007

Global warming is Global warming is ““UnequivocalUnequivocal””

Intergovernmental Panel on Climate Change February 2, 2007

Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation

Andrew Winston, 2007Andrew Winston, 2007

““The debate is overThe debate is over……

We have to deal with We have to deal with greenhouse gases.greenhouse gases.””

John HofmeisterPresident Shell Oil (U.S.)

November, 2006

Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation

Andrew Winston, 2007Andrew Winston, 2007

Diverse StakeholdersDiverse Stakeholders

Source: Green to Gold, Esty/Winston 2006

Regulators

NGOsBanks

Shareholders

Insurers

B2BBuyers

CompetitorsSuppliers

CapitalMarkets

The Future (Kids)

Communities

Consumers

Rulemakers & Watchdogs

Business Partners

& Competitors

Consumers &Community

Investors & Risk

Assessors

“Plaintiff’sBar”

Politicians

IdeaGenerators& OpinionLeaders

ThinkTanks

Academia

Source: Green to Gold, Esty/Winston 2006

CompanyCompany

CEO Peers

EmployeesMedia

Industry Assoc.

Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation

Andrew Winston, 2007Andrew Winston, 2007

Source: Green to Gold, Esty/Winston 2006, based on Savage et al , 1991

Stakeholder Engagement Evaluation Matrix

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

20062005200420032001 2002

Percent Total Venture Capital in “Clean Tech”

Source: A. O’Rourke, Clean Venture Network, 2007

Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation

Andrew Winston, 2007Andrew Winston, 2007 Esty/Winston, Green to Gold, 2006

Up

sid

eD

ow

nsid

e

More Certain Less Certain

COSTSCOSTS RISKSRISKS

REVENUESREVENUES INTANGIBLESINTANGIBLES

Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation

Andrew Winston, 2007Andrew Winston, 2007

Esty/Winston, Green to Gold, 2006

COSTSCOSTS RISKSRISKS

REVENUESREVENUES INTANGIBLESINTANGIBLES

• Intangible value: Build corporate reputation and respected brands

Eight Eco-Plays

• Eco-design• Eco-sales and marketing

• Eco-defined new market space

• Eco-efficiency• Eco-expense reduction

• Value chain eco-efficiency

• Eco-risk control

Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation

Andrew Winston, 2007Andrew Winston, 2007

Source: Green to Gold, Esty/Winston, 2006

Eco-Advantage Toolkit

• Footprint• Metrics• EMS• Stakeholders

• Product (DfE)• Process (Loops)• Supply Chain• Space

• Targets• Decision-Making• Engagement ($$$)• Storytelling

Mindset• Broad Thinking• Top Leaders• Apollo 13• Feelings Are Facts• Right Thing

Eco-Advantage Toolkit

Eco-Tracking: What to Track

Outcome Basic Metrics

Energy — Energy used

— Renewable energy

Water — Total water used

—Water pollution

Air — Greenhouse gas emissions

— Releases of metals and toxics— Particulates, VOCs, SOx, NOx

Waste — Hazardous waste

— Solid waste

— Recycled materials

Compliance — Notices of violations

— Fines or penalties paid

Source: Green to Gold, Esty/Winston, 2006

• Track relative and absolute

• Capture data at multiple levels

• Collect info on the whole value chain

Source: Green to Gold, Esty/Winston, 2006

More Info On…

•Consulting/speaking•Green business blog•Strategy E-letter

Thank you!Thank you!

Contact…

• andrew@eco-strategies.com• andrewwinston.com• sustainablelifemedia.com