Gregg Tilston | Brick and Mortar Tweeting

transcript

@greggtilston Global Social Media Leader Flight Centre Travel Group gregg.tilston@flightcentre.ca

Brick and Mortar Tweeting – Building Brand, Dodging Bullets, and Discovering Evangelists

Housekeeping

@simplegearle

#&_* #&_* @^$

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Housekeeping

#CM1TO @greggtilston

GreggTilston.com

About Flight Centre Travel Group

25 plus years 30+ brands 11 countries 2,500 shops 15,000 employees $5B cap ASX:FLT

Opportunities to Leverage?

holy **** animal rights partner strife

natural disasters

Opportunity 1

holy ****

@GreggTilston

Holy **** Lessons

have fun be cheeky

get creative

Opportunity 2

animal rights

Thailand elephants

@GreggTilston

2,103 signatures

@GreggTilston

Animal Rights

head first be open

respond to everyone

Opportunity 3

partner strife

@GreggTilston

Partner Strife

act quick provide value

hub and spoke

Opportunity 4

natural disaster

Photo credit – Jono Haysom on Flickr

@GreggTilston

Natural Disasters

be prepared information everywhere

facilitate a meeting place(s)

@GreggTilston

Learnings

improvise be prepared

head on be transparent

crises are opportunities

@GreggTilston

@greggtilston Global Social Media Leader Flight Centre Limited gregg.tilston@flightcentre.ca

Thank you!

Gregg Tilston | Brick and Mortar Tweeting

Marketing