Post on 19-Jan-2016
transcript
Group members: Yuan Lu & Ling Zhang
Schedule
History
Zara Retailing
SWOT
History
Background
Belongs to Inditex (Spain)
Largest international fashion companies
Timeline: first store in1975 U.S. store in 1989 expanding in Europe Asian in 2008
Stores: in 88 countries with 1808 Zara stores and 164 Kiddy's Class stores
Products: Women; TRF; Men; Kids
Zara retailing--Store Format(Retailing):
location: The stores are located in highly visible locations Zara invest in prime locations, including the premier shopping streets and upscale shopping centers.
Store layout
Display window
Display window: attract shopper inside and allow them to see the type of garment offered.
Store Layout-wall Zara strategically places pot lights aiming at the walls
Bright lighting: Bright lighting is used in Zara to highlight all vivid designs, and fabric.
,
SWOT Strength
Fast Fashion : Fast delivery, Affordable price, Latest fashion trends (fashion imitator)
Rapid supply chain production plant and logistic system (one warehouse)
Strategy location : close to luxury brand store
More styles
SWOT
Weakness
Competitive market: H&M, Mango
Quality : America V.S China( content of methanol and PH Value)In store service
SWOT
Opportunity
There are more global markets that they can explore
They can also enter into new segments and expand those areas where they haven’t
Online marketing
Advertising
SWOT Threats:
Intense competition: H&M, Forever21,
High Labor cost in European countries
Reference http://zarafashion2013.wix.com/zara#!background/c18mg
http://www.inditex.com/our_group/our_history
http://www.zara.com/us/en/company-c11112.html
http://www.forbes.com/sites/gregpetro/2012/11/05/the-future-of-fashion-retailing-the-hm-approach-part-3-of-3/
http://xstbreeze.blog.hexun.com.tw/27203089_d.html
http://sc.sina.com.cn/fashion/wanggo/2014-03-15/1345187359.html
http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx