Post on 26-Jun-2020
transcript
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GROW YOUR BUSINESS WITH US!
Table of Contents
▪ Where We’re Located Pg. 3
▪ Our Stations Pgs. 4-23
▪ Our Jocks Pg. 24
▪ Why We’re Awesome Pgs. 25-31
▪ The Power of Radio Pgs. 32-35
▪ Our Digital Products Pgs. 36-38
▪ Our Sales Team Pgs. 39-41
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Jonesboro Radio Group314 Union St.
Jonesboro, AR 72401
(870) 933-8800
President and General Manager:Trey Stafford
General Sales Manager and Station Manager:
Christie Matthews
COVERAGE MAP
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50,000 Watts
100.5 The Eagle
25,000 Watts
104.9 The Fox and Mix 106.3
Metro Stations
Hot 107.5, ESPN 92.7,
and 98.5 The Outlaw
104.9 The Fox
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Call letters: KDXY-FM/HD
Branding: 104.9 The Fox
Dial Position: 104.9 FM and 104.9 HD-1
Tagline: This is FOX Country!
Format: Country
Website: www.thefox1049.com
Primary Focus: Adults 25-54
Core Artists: Carrie Underwood, Chris Stapleton, Luke Bryan, Jason Aldean, Thomas Rhett
104.9 The Fox
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Stafford and Frigo in the Morning with Trey Stafford and Jim Frigo5 a.m. to 10 a.m.
Fox at Work with Christie Matthews10 a.m. to 2 p.m.
Afternoon Drive with Rob West2 p.m. to 7 p.m.
Fox Country Nights7 p.m. to Midnight
CMT After Midnight with Cody Allen and CrewMidnight to 5 a.m.
Country Countdown with Lon HeltonSundays, 7 a.m. to 10 a.m.
Demos for 104.9 The Fox
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Source: Google Analytics; KDXY-FM – The Fox 104.9; Audience Demographics Overview & Audience Interests; Apr 1, 2018 - Mar 31,2019
Note: Data on graphics are rounded.
10%
25%23%
20%
15%
6%
18-24 25-34 35-44 45-54 55-64 65+
Age
38%
63%
Gender
Male Female
Interests:
Pets, Cooking, Television, Fast Food, Family-Focused Lifestyles & Hobbies, Bargains
Hunting, Value Shopping, Mobile Enthusiasts, Entertainment News, Social Media.
In-Market For:
Hotels & Accommodations, Home Décor, Employment, Used Vehicles, Residential
Properties for Sale, Women’s Apparel, Pre-Owned Homes for Sale, home & Garden
Services, Home Furnishings, Home Improvement.
Demos for 104.9 The Fox
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Source: Facebook Business Manager; People Connected to 104.9 The Fox; A18+; Apr 1, 2019
Note: Likely details on people based on self-reported data on Facebook
Secondary Note: Measurements only available for 104.9 The Fox
3%
7%
8%
8%
8%
12%
20%
23%
29%
33%
Legal Services
Farming, Fishing, and Forestry
Community and Social Services
Construction and Extraction
Installation and Repair
Transportation and Moving
Production
Healthcare and Medical Services
Sales
Administrative Services
Job Titles
20%13%
5%
62%
Single In aRelationship
Engaged Married
Relationship Status
33%
61%
5%
High School College Grad School
Education Level
100.5 The Eagle
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Call letters: KEGI-FM
Branding: 100.5 The Eagle Rocks
Dial Position: 100.5 FM
Format: Rock
Website: eagle1005.com
Primary Focus: Men 25-54
Core Artists: AC/DC, Led Zeppelin, Bob Seger, Fleetwood Mac, Pink Floyd
100.5 The Eagle
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The Bob and Tom Show5 a.m. to 9 a.m.
Middays with Mitch Mahan9 a.m. to 2 p.m.
Afternoon Drive with Phil Jamison2 p.m. to 7 p.m.
Nights with Leisa Rae7 p.m. to Midnight
Time WarpSundays, 6 a.m. to 10 a.m. and 6p.m. to 10 p.m.
Demos for 100.5 The Eagle
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Source: Google Analytics; KEGI-FM – 100.5 The Eagle; Audience Demographics Overview & Audience Interests; Apr 1, 2018 - Mar 31,2019
Note: Data on graphics are rounded.
6%
22%24% 24%
18%
7%
18-24 25-34 35-44 45-54 55-64 65+
Age
54%46%
Gender
Male Female
Interests:
Pets, Fast Food, Quick Cooking, Television, DIY Projects, Mobile Devices, Value Shopping,
Family-Focused Lifestyles & Hobbies, Sports, Outdoors
In-Market For:
Used Vehicles, Employment, Home Décor, Web Design & Development, Hotels &
Accommodations, Home & Garden Services, Residential Properties for Sale, Home
Improvement, Dating Services
Mix 106.3
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Call letters: KJBX-FM/HD
Branding: Mix 106.3
Dial Position: 106.3 FM and 106.3 HD-1
Tagline: The Adult Hit Music Station
Format: Hot Adult Contemporary (Hot AC)
Website: themix1063.com
Primary Focus: Women 25-54
Core Artists: Maroon 5, Kelly Clarkson, Ariana Grande, Panic! At The Disco, Pink
Mix 106.3
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Mix in the Morning with Brett Hall5 a.m. to 10 a.m.
Mix at Work with Phil Jamison10 a.m. to 3 p.m.
Mix in the Afternoon with Mitch Mahan
3 p.m. to 8 p.m.
Region 8 News at 6 p.m.6 p.m. to 6:30 p.m.KAIT
Dr. Laura Berman
8 p.m. to Midnight
Demos for Mix 106.3
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Source: Google Analytics; KJBX-FM – Mix 106.3; Audience Demographics Overview & Audience Interests; Apr 1, 2018 - Mar 31,2019
Note: Data on graphics are rounded.
11%
28%
22%20%
14%
5%
18-24 25-34 35-44 45-54 55-64 65+
Age
32%
68%
Gender
Male Female
Interests:
Pets, Fast Food, Television, Quick Cooking, Family-Focused Lifestyles & Hobbies, Social
Media, Bargain Hunting, Mobile Devices, Value Shopping, Entertainment News
In-Market For:
Home Décor, Employment, Hotels & Accommodations, Used Vehicles, Residential
Properties for Sale, Women’s Apparel, Home & Garden Services, Home Improvement,
Home Furnishings, Dating Services
Hot 107.5
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Call letters: KDXY-HD2/FM, K298AV
Branding: Hot 107.5
Dial Position: 104.9 HD2 / 107.5 FM
Tagline: Hot 107.5 – The PARTY Station!
Format: Contemporary Hits Radio (CHR)
Website: hot1075.com
Primary Focus: Teens 12-17 and Adults 18-34, especially ASU Students
Core Artists: Post Malone, Cardi B, Drake, Chris Brown, Bad Bunny, Lil Baby
Hot 107.5
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Midday and Afternoon with DJ Ice Tre
Noon to 6 p.m.
Nights with Mary6 p.m. to Midnight
Overnights with Brady DowlerMidnight to 6 a.m.
Demos for Hot 107.5
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Source: Google Analytics; HDXY-HD2 – Hot 107.5; Audience Demographics Overview & Audience Interests; Apr 1, 2018 - Mar 31,2019
Note: Data on graphics are rounded.
18%
33%
21%
14%
9%
5%
18-24 25-34 35-44 45-54 55-64 65+
Age
53%47%
Gender
Male Female
Interests:
Fast Food, Movies, Pets, Music, Television, Value Shopping, Sports, Mobile Devices, Quick
Cooking, Entertainment News
In-Market For:
Employment, Used Vehicles, Hotels & Accommodations, Home Décor, Concert & Music
Festival Tickets, Residential Properties for Sale, Mobile Devices, Career Consulting
Services, Post-Secondary Education
EZ 92.7
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Call letters: KDXY-HD3/FM, K224DW
Branding: EZ 92.7
Dial Position: 104.9 HD3 / 92.7 FM
Format: Soft AC
Website: EZ927.com
Primary Focus: Women 35-64
Core Artists: Elton John, Billy Joel, Madonna, Whitney Houston, Hall & Oates, Michael Jackson, Phil Collins, Air Supply, Fleetwood Mac, Bee Gees, Chicago, and Lionel Richie
EZ 92.7
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Mornings - 6 a.m. to 10 a.m.
Middays - 10 a.m. to 3 p.m.
Afternoon Drive - 3 p.m. to 7 p.m.
Nights - 7 p.m. to Midnight
Overnight - Midnight to 6 a.m.
98.5 The Outlaw
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Call letters: KJBX-HD2/FM, K253BQ
Branding: 98.5 The Outlaw
Dial Position: 106.3 HD2 / 98.5 FM
Tagline: Legends and Young Guns
Format: Classic Country
Website: 985theoutlaw.com
Primary Focus: Mature adults leading an active lifestyle.
Core Artists: Johnny Cash, Waylon Jennings, Merle Haggard, Alabama, Hank Williams Jr.
98.5 The Outlaw
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Mornings - 6 a.m. to 10 a.m.
Middays - 10 a.m. to 3 p.m.
Afternoon Drive - 3 p.m. to 7 p.m.
Nights - 7 p.m. to Midnight
Overnight - Midnight to 6 a.m.
Demos for 98.5 The Outlaw
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Source: Google Analytics; KJBX-HD2 – 98.5 The Outlaw; Audience Demographics Overview & Audience Interests; Apr 1, 2018 - Mar 31,2019
Note: Data on graphics are rounded.
13%
23%26% 26%
12%
18-24 25-34 35-44 45-54 55-64
Age
57%44%
Gender
Male Female
Interests:
Fast Food, Entertainment News, Quick Cooking, Pets, Television, Sports, Mobile Devices,
Business, Value Shopping, Music
In-Market For:
Used Vehicles, Employment, Hotels & Accommodations, Concert & Music Festival Tickets,
Home Décor, Advertising & Marketing Services, Residential Properties for Sale, Business &
Productivity Software, Investment Services.
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TREY STAFFORDPresident / General ManagerMornings on 104.9 The Fox
With 46 years of radio experience under his belt, Trey has been bringing smiles to the surrounding area each morning with co-host Jim Frigo on The
Fox.
JIM FRIGOOn-Air Personality
Mornings on 104.9 The FoxJim began his career 40 years ago
in Los Angeles and is now co-hosting Fox in the Morning with
20-year teammate Trey Stafford.
CHRISTIE MATTHEWSStation Manager / General Sales
ManagerMiddays on 104.9 The Fox
Christie has been entertaining Arkansans for the past 28 years
and is heavily involved in charities serving women and
children.
ROB WESTOn-Air Personality / Operations
ManagerAfternoons on 104.9 The Fox
Rob came to us with 21 years of experience in broadcast. He has
quickly taken on a leadership role and currently manages branding for our 104.9 The Fox, Mix 106.3 and
98.5 The Outlaw.
PHIL JAMISONOn-Air Personality / Production Asst.Middays on Mix 106.3| Afternoons on
100.5 The EaglePhil has been on the air for 35
years since his first part-time job in high school. The classic rock lover is cherished here for his creativity
and quick-wit.
RYAN “DJ ICE TRE” BEAVERS
On-Air PersonalityEvenings on Hot 107.5
Ryan has been with us for 8 years on Hot 107.5. In his spare
time, he DJs events and is involved with City Youth Ministries and Red Cross.
LEISA RAEOn-Air Personality / Traffic
CoordinatorEvenings on The Eagle
Leisa brings 18 years of experience to the table. This rocker loves all things guitars and shares a history lesson on the art form on air each night.
MARY CONROYOn-Air Personality
Midday on Hot 107.5Mary Conroy is an ASU student,
active in student government and greek life. Mary’s bubbly
personality is a hit with listeners.
BRETT HALLOn-Air Personality
Afternoons on Mix 106.3Brett is a veteran DJ at Jonesboro
Radio Group. Currently on Mix, Brett also owns a local business
and is a realtor.
BRADY DOWLEROn-Air Personality
Overnights on Hot 107.5|Play-by-Play Commentator on ESPN
Jonesboro 92.7Somewhat of a smart-aleck,
Brady is an avid fan of sports and movies. He is the newest
member of our team.
Mitch MahanOn-Air Personality
Middays on 100.5 The EagleMitch is a programmer with many
years of experience in the Jonesboro market. He is the
newest member of our on-air staff and we are happy to welcome him
to the family.
Our
Bel
oved
Jock
s
We’re kind of a big deal
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Jonesboro Radio Group delivers the best campaigns and reach in the area from traditional radio to large-scale events and digital advertising.
Source: Facebook Business Manager; 4/1/2019
45,000
30,000
Facebook likes for the two topCountry stations in the market
CompetitorUs
In 2018, we gave away TONS of prizes, including the following:
• A $6,000 massage chair• An Estate Mattress Set• An in-ground swimming pool• A NASCAR Talladega Trip• $9,000 in free furniture• Another $5,000 in outdoors furniture• A Smokin’ Hot grill package• Duck gun hunting packages• A Premium Spa Package• A full Christmas light decoration package• A Hyundai Elantra• A $50,000 Chevy Truck
…and that’s only scratching the surface!
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We go big on contests
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18,539Unique Participants
317,697Votes
5,517Nominations
Source: Second Street; Best of NEA 2019 Data
We go big online, too
Our Best of NEA Contest is a city-wide ballot with nominations beginning in January and voting beginning in late February. We offer advertising to anyone in the area, complete with a logo, business contact information, and links to both your website and your social media pages on the voting ballot and the winners’ page.
We go big online, too
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Source: Second Street; Best of NEA 2019 Data
New Emails Harvested
104.9 The Fox 8,537
100.5 The Eagle 7,647
Mix 106.3 7,326
Hot 107.5 7,182
98.5 The Outlaw 6,808
22
78
Gender
Male Female
731
2,686
4,005 4,175
3,529
2,313
1,370
13-18 19-24 25-32 33-42 43-52 53-62 63-119
Age
Most popular locations of those participating:
72401
4,144 People
(Jonesboro)
72472
507 People(Trumann)
72450
2,883 People(Paragould)
72417
488 People(Brookland)
72404
2,705 People(Jonesboro)
72416
477 People(Bono)
72472
507 People(Trumann)
72476
400 People(Walnut Ridge)
72417
488 People(Brookland)
72432
352 People(Harrisburg)
We like BIG events
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The past year, we either hosted or helped promote the following events:
• The Donnie Baker Valentimes Comedy Show, featuring The Pork Pistols and Josh Arnold
• Live Entertainment at the NEA District Fair
• The Fox Youth Talent Contest
• Freedom Fest – The fireworks show to outshine all others
• World’s Largest Yard Sale
• Mark Patrick Hypnosis Seminars
• The Chevy Super 10 Giveaway
• Fox Country Christmas
• $374,556.43 raised for Make-A-Wish Midsouth during the Have-A-Heart Wish-A-Thon on Fri., Feb. 15, 2019.
• 33,320 school supply items and over $6,200 raised for United Way’s Stuff the Bus event, hosted by Jonesboro Radio Group, KAIT, the United Way, and Crowley’s Ridge Development Council
• Approximately 189,789 meals were collected during the Fill the Food Bank Food Drive.
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We have a big heart
We have the market’s most recognizable personalities
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Stafford and Frigo
30+ year market veterans, 21 years as thetop morning show in the
market
PhilJamison
20+ year market veteran
LeisaRae
15+ year market veteran
Christie Matthews
25+ year market veteran
Radio reaches more than any other medium
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240.0 226.3203.3
165.5 156.9 154.5
106.682.3 69.8 57.0
Source: Nielsen Total Audience Report, Q3 2016 –(000) Monthly
Radio continues to dominate in the car
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70
13 103 1 1 1 1 1 1 1 1
Source: Edison Research, “Share of Ear,” Q4 2015-Q1 2016, Q2-Q3 2016. Persons 18+, in-car
Share of Audio Time Spent
33
Source: Nielsen, State of the Media, Audio Today, June 2017
52%
6%3%
AM/FM Radio Pandora Spotify
Radio is 9X
bigger than Pandora
Radio is 18X
bigger than Spotify
“92 million people in the US ages
25-54 connect with local Radio on a
daily basis — more than twice the
number who visit Facebook or use
Google Search.
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Sources: Arbitron(Nielsen Audio)/comScore/Edison Research/gfK MRI/Jacobs Media/Sequent Partners/Triton Digital/USA Touchpoints/USC Annenberg School/PSA Study
Sponsor a Digital Giveaway
BUILD YOUR E-MAIL DATABASE
Our contests can include pre-checked, e-mail opt-in in buttons so participants can let you know they want more details about your business.
GATHER AUDIENCE DATA
We will share metrics from each contest you sponsor. You also have the ability to ask market-related questions while participants are registering.
GET EYES ON YOUR BRAND
We combine social media campaigns, digital advertising, and traditional radio marketing to give your branding high visibility and interaction with your future clients.
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Use Our Text and Email Services
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Text Club Numbers Email Database
104.9 The Fox 9,030 31,760
100.5 The Eagle 2,443 10,066
Mix 106.3 2,236 9,472
Hot 107.5 628 7,411
98.5 The Outlaw N/A 6,332
Source: Marketron Digital Insights; Past 30 Days; 4/1/2019
Jonesboro Radio Group offers multiple options for using our texting and e-mail
databases. Through text, we can create your own texting club, send a blast to our
database, or set up a code word contest. With emails, we can send out a blast to
our database, manage your club, or even send out targeted emails to people in
specific categories to help you reach your exact audience.
Use Our Digital Services
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We offer top-of-line digital service to help your company reach its audience in a variety of ways. Each campaign is catered specifically to your business’s needs.
““Jonesboro Radio Group has done wonderful
things for our business… They’ve helped us
establish our name as THE furniture dealer in
Northeast Arkansas.”
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– Rodney McLaughlin, Home Place Furniture
““Over the years, while partnering with the Jonesboro
Radio Group, it has been amazing to see the exposure we
receive in the community… It’s one thing to have a
commercial on the radio, but the one-on-one attention
between Pam, the staff at the radio station, and RNR
makes doing business such a pleasure.”
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– Shawnya Kelly, RNR Tire Express
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Christie Matthews, CRSM
General Sales ManagerStation Manager
christie@jradiogroup.comO: (870) 933-8800 x124
C: (870) 761-5399F: (870) 932-2445
Amy GesweinDigital Goddess
ageswein@jradiogroup.comO: (870) 933-8800 x144
C: (870) 565-3733F: (870) 932-2445
Tim SmithSenior Account Executive
tsmith@jradiogroup.comO: (870) 933-8800 x123
C: (870) 476-0233F: (870) 932-2445
Pam VirginNTR Director / Account Executive
pvirgin@jradiogroup.comO: (870) 933-8800 x143
C: (870) 931-8633F: (870) 932-2445
Mike DickersonAccount Executive
mdickerson@jradiogroup.comO: (870) 933-8800 x136
C: (870) 476-1907F: (870) 932-2445
Elizabeth “Liz” DavisAccount Executive
edavis@jradiogroup.comO: (870) 933-8800 x139
C: (870) 816-5212F: (870) 932-2445
Kellie AshlockAccount Executive
kashlock@jradiogroup.comO: (870) 933-8800 x111
C: (870) 919-3438F: (870) 932-2445
Our Awesome, Award-Winning Sales Team