Post on 20-May-2020
transcript
Growing your business with Internet Marketing
Follow our expert tips and watch
your brand flourish
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Turning Great Ideas into Great Applications
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Internet Marketing
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Internet marketing refers to the placement of media along different stages of the
customer engagement cycle through Search Engine Marketing (SEM), Search Engine
Optimization (SEO), Social Media Marketing (SMM), Bookmarking, Banner Ads on specific
websites, e-Mail Marketing, and other internet marketing strategies.
Internet Marketing Services: Why Do We Need? The very presence of internet markets has revolutionized marketing strategies. It is
essential for a business or e-commerce website to employ specialized marketing strategies
for better Visibility, Brand Creation, Return on Investment (ROI) and Performance. Texel
Graphics offers various internet marketing services across various verticals which include
professional SEO services.
Hiring an Internet Marketing Agency: What are the Benefits? Texel Graphics has grasped the key fundamentals and working of the Internet Market scene
targeting customers across different geographic locations. As an innovative internet
marketing agency, it is in a position to offer result oriented SEO plans and strategies which
will achieve ROI and high page ranking in the smoothest manner. By implementing our
internet marketing services businesses can
Enjoy increase in sales - Attract more and more business by using latest online
marketing strategies which make decision making a quicker process
Provide better service - By ways of instant and effective communication, the speed
at which service is offered is greatly enhanced thus ensuring better customer
rapport and satisfaction.
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Reduce operational and advertising cost - Information technology has made it
feasible to minimize overheads to a great extent. Instant communication and
immediate data transfer has made it possible to cross time barriers and offer better
and timely services across the domestic as well as international market.
What Internet Marketing Services does Texel Graphics offers? As an internet marketing company, Texel Graphics offers to undertake varied Texel
Graphicscesses which would be of great benefit to the website. These processes include -
Search Engine Optimization (SEO) Services
Search Engine Marketing (SEM) Services
Social Media Marketing (SMM) Services
Video Marketing Services
Internet based Banner Advertising
Pay Per Click (PPC) Management Services
Email Marketing Services
Search Engine Optimization (SEO) Services: Texel Graphics employs time tried and
trusted ethical SEO techniques though which your websites enjoys quantity as well as
quality of web traffic. SEO is optimizing your ecommerce website in a manner suitable to
Search Engine algorithms. The SEO process is very crucial, as your ecommerce website will
be checked by more than single search engine, over and above Google, Yahoo and Bing.
Hence your website would require suitability on multiple counts as well. Through Search
Engine Optimization, relevant keywords will be placed at the right places say in your title,
Meta tags, Heading tags and even in your URLs which accelerate the process of indexing
undertaken by search engines ensuring better visibility. At times, your content will be
modified or even HTML coding changed in order to provide a search engine friendly
website.
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Social Media Marketing Services: The internet market is buzzing with the word "Social
media marketing". Growing enormously hour by hour, social media marketing has attained
boundless proportions. Inevitable and must for almost every ecommerce website, Social
Media Marketing involves planning and coordinating a varied set of activities such as blog
creation, social bookmarking, Twitter account, Facebook profile to mention some of them.
These activities have to be carefully planned as well as executed as they are going to be
your brand identity on the internet market scene. Texel Graphics offers social media
marketing packages which are cost effective as well result oriented.
Pay Per Click Management Services: Texel Graphics offers expert PPC Management
services. Right from setting up a PPC campaign, research and use of relevant keywords in
text ads, bidding and regular monitoring of the entire campaign will be entrusted to a PPC
expert. The PPC campaign will deliver positive results along with monitoring and analytics
reports on regular basis.
Email Marketing Services: Texel Graphics offers email marketing at affordable rates. The
entire marketing right from planning an email promotion event, online surveys,
newsletters, managing, analysis and reporting of email marketing is carried out in a highly
professional manner.
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What to aim for as a player in
the Internet Market?
The Search engines have been known to play a vital
role in internet marketing. Dominant search engines
which have been preferred across the world are
Google, Yahoo and Bing. Thus, most websites have to
be designed and built as per basic search engine
guidelines.
The priority aims of a website in context with the internet would be:
To enjoy a better search engine visibility
To enjoy a higher page rank
To attract potential and relevant customers
To enjoy higher conversion rates
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Search Engine
Marketing
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Texel Graphics has proven themselves as Search Engine Marketing (SEM)
specialists with very selective and intimate team of consultants with extensive experience
in all facets of the web. They have expertise in offering cost effective and result oriented
quality search engine marketing services.
Coupled with expertise and experience, Texel Graphics has carved a niche for itself in the
highly developed Internet Market in India. In an endeavor to provide quality and up to the
mark search engine marketing services, the search engine marketing team offers a high
degree of interaction, discussion and understanding of key aspects of the customer and
their requirements. Each step of search engine marketing process involves great depth,
analysis, research and consultation with the client which provides a greater degree of
success.
SEM Services offered by Texel Graphics: Search Engine Optimization (SEO) Services
Pay Per Click (PPC) Management Services
Video Marketing Services
Social Media Marketing Services
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Why opt for SEO services
offered by Texel Graphics? Texel Graphics offers fortified SEO services which employ special techniques to identify
keywords and phrases. Optimizing the client websites with keyword rich meta tags, title
descriptions and image tags, the search engine simply has to refer a high page rank to the
website.
Does Texel Graphics offer result oriented Pay Per Click Services? Yes, Texel Graphics is an accomplished player in the field. Each PPC account is entrusted to
a PPC expert who zeroes down upon relevant keywords, optimizing PPC landing page,
prepare related text ads and effectively bid through the PPC campaign, ensuring a high
conversion rate through lowest bids possible. With regular monitoring and analytical
reporting, the PPC client does get positive with the PPC campaign.
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How effective are Video Marketing services from Texel
Graphics? Texel Graphics advises clients to promote their website through Video Marketing services.
Video Marketing as an offshoot audio video marketing strategy is a strong marketing tool.
Short and compact videos when uploaded on various websites accompanied by website
details do a leave a lasting effect in the viewers. This lasting effect could then culminate into
a potential viewer visiting the website and getting converted into a real sale. At times you
could even witness a massive surge in your website traffic within 48 hours of uploading
your Video.
Why go for Social Media Optimization services offered by Texel
Graphics? Texel Graphics offers to popularize your website through online communities and
community websites. At Texel Graphics, your website will have a viable presence on the
Internet through social bookmarking, photo sharing and video. With loads of information
relating to your business offered to potential customers through websites such as Digg,
Furl, Stumble Upon, Technorati and Propeller, they are surely going to evince interest in
your business.
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Search
Engine
Optimization
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Texel Graphics is equipped with a team of Search Engine Optimization (SEO)
experts who have gained considerable expertise in optimization of websites across all
verticals. At Texel Graphics, we believe in using genuine SEO techniques which are
acceptable across most search engines. At almost each step of the SEO process, the clients
will be aware of the steps taken to optimize the ecommerce website in the optimal manner.
Our SEO expert services include in depth analysis of the website before the actual SEO
process in comparison with the search engines, competitor websites and also in context
with usability factor in general. Keeping into consideration, the outcome of these key
findings, a SEO strategy is then planned. Only after mutual understanding an agreement of
the SEO strategy, the SEO process is implemented in a phased out manner.
Texel Graphics offers SEO ON Page Optimization and SEO OFF Page Optimization. The
execution of these two processes surely rewards your website with a high degree of
optimization which attracts relevant web traffic and a high search engine visibility.
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SEO ON Page Optimization include
Competitor Analysis
The initial and the key process which provides great and valuable insights into what your
website should aim for. The competitor analysis involves a study of the competitor’s
website in relation to
Degree of User Interface
Techniques of SEO implemented
Performance of the website in the search engine
Keyword research and analysis
The Search Engine optimizer begins his task with keyword research for he or she needs to
know the search terms which potential clients use on the search engines in order to locate
a particular set of services or products offered by website. On conducting the research, a
list of primary keywords, secondary keywords and key phrases is prepared. This keyword
list takes the on the process of search optimization in the right direction.
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CSS and HTML Validation
It is imperative for the website to check whether the Cascading Style Sheets comply with
the CSS standards set up by the W3 Consortium. A check can be done through the website
by implementing a CSS validation check.
Website Optimization
In this activity, the SEO undertakes to design your website’s pages according search engine
preferences. This activity includes modifying website link structure, making website URLs
SEO friendly by using appropriate re-writing methods, Inserting Title Tags, Meta
Description Tags, Meta Keywords Tags, Image Alt Tags and interlinking pages within the
content. Our work also includes optimizing static sitemap, robots.txt file and Google
sitemap.
SEO OFF Page Optimization include
Article Writing & Submission
Writing articles and submitting them to various directories is good way to promote your
website. By article submission, Texel Graphics enables your website to enjoy quality links
and hence increase the popularity of your website. Our Database comprises of only the Top
100 search engine friendly article submission directories on internet which we keep
updating regularly.
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Video Marketing
The most in-thing in Internet Marketing, reiterating audio-video as the most powerful
marketing tool against all times. Texel Graphics offers video marketing services which
work wonderfully in increasing conversions and ensures more sales of your products and
services online.
Directory Submissions
We, at Texel Graphics undertake to do
directory submission of gaining quality one-
way back links. When a website enjoys a
large number of quality incoming links, it
enjoys better search engine ranking and
hence enhanced visibility. Our Database
comprises of only the Top 1500 search
engine friendly web directories on internet
which we keep updating regularly.
Press Release Submission
Press Releases inform the world about new happenings, new products and service being
offered by companies. By releasing your website related press releases to press release
website, Texel Graphics ensures your website is promoted in the right fashion amongst the
search engines. Large number of Press Release submissions ensures your website is highly
visible while attracting quality traffic.
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Blog creation and Optimization
An online journal is called a blog. By running a corporate blog for your website, you can
post regular information about your company and its general trends of your business.
Texel Graphics offers to create a blog and post blog entries on a regular basis. Optimizing
your blog ensures you get quality back link and enjoy traffic through search engines. Texel
Graphics offers to submit blog entries into blog directories for
higher visibility.
Forum Posting
As one of the most reliable SEO techniques to receive one way
quality links, Forum posting is carried out in a phased manner.
Texel Graphics creates a link of your website with target anchor
text in the signature line of your forum posting. Forum posting
could be beginning a new thread or reply to an existing thread.
Here, the thread is relevant to your business profile and
activities and hence your website enjoys potential traffic.
Classified Ads submission
Texel Graphics undertakes to submit classified ads to various
classified ad submission websites. Well developed classified ads
with suitable tag lines are further optimized ensuring high
visibility and high conversion rate. Classified Ads can also be
used to enjoy good back links to your website.
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Advantages of availing SEO
Packages from Texel Graphics
Strategic search engine optimization which effectively
sends the message across to clients
Creation of a striking brand identity – here the “Brand
Recall” factor works in the right fashion
Increase in web site traffic and better ranking of the
website
Fast ROI and dominate in competition with mirror
sites
Provide strategic competition amongst your
competitors and broaden your
internet market horizons
The cheapest and time tried
marketing tool across the
Internet
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The most common issues companies face trying to have high
ranking keywords have been solved. Do these issues describe
your website?
1. Are you tired of wondering where your web site is on the internet?
2. Are you frustrated knowing that inquiries are being given and sales are being made
with companies/firms who outrank your site for the best keyword terms?
3. Are you exhausted from trying to figure out for yourself how to get your site to rank
at the top of the major search engines for certain keywords?
4. Are you looking to find a way to have the search engines work for you organically
and not by paying a small fortune through PPC (Pay Per Click)?
Keyword Ranking - Some Simple Facts
1. 98% of web sites cannot be found by search engines for the search terms that
people use to identify the product or service they are seeking
2. Being #10 on Google for a specific search term will result in 200% more clicks than
being #20. Being #5 doubles the clicks from being #10. Being #3 doubles from being
#5 and being #1 doubles from being #3.
3. Conversion rates for listings in the top 10 of search engine rankings are 65% greater
than from positions 11-20.
With the right keywords in the right positions of natural (organic) search, your business
can soar.
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Who This Service Fits Best?
Companies who have a high return per sale/engagement or inquiry
Companies who may have tried to rank well for a keyword before and received
mixed results
Companies that have a well designed web site that is easy to navigate and delivers a
consistent message
Companies whose web presence is seen as a strategic part of their business model
Companies focused on results who would like to outsource keyword marketing to
experts
Companies who can afford the investment
Who This Service Does Not Fit?
Companies relying on their next internet sale to make payroll
Adult Oriented sites, or any site that is offensive to anyone. If we would not be proud
telling our families about you, we won't work with you.
Companies looking to get results in 2 weeks. Sometimes it does happen but most
often we are into month 2 before we start to see significant movement in the search
engine rankings. We do not use spam techniques that can quickly boost rankings in
the short term only to lose those rankings over the longer term.
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Pay
Per
Click
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Texel Graphics offers Pay Per Click (PPC) consulting services along with other
Internet Marketing services. PPC is a much more systematic form of advertising as it
measureable and quantifiable. The PPC campaign can be continuously monitored giving it
the winning edge over traditional and ambiguous form of advertising which has no
concrete figures to state its claims.
PPC Advertising Benefits
Texel Graphics does realize the powerful
combination of SEO and an effective PPC
campaign. The best part of the PPC campaign
lies in its ability monitor and alter the
campaigns in tune with market dynamics.
Through this feature you can keep track on
each and every bid and also on the ROI,
benefits offered by PPC advertising are:
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Keyword Rich Advertisements target
relevant traffic
Control the ad budgets as frequently as you
wish
Keep track of site visitors and advertising
expenditure
Ads are published immediately and hence
you enjoy an immediate web presence
How does PPC work?
Pay per Click works in a slightly different manner. You need to insert keyword targeted
advertisements which are displayed on the search engines when someone searches for the
relevant keyword. If at all, someone clicks on your advertisement, you need to pay the
search engine for that click. Google, Yahoo and Bing active search engines which allow PPC
campaigns.
Setting up a PPC Campaign &
its Management
Texel Graphics offers to set up a PPC
campaign along with its bid management
activities. This entire process is highly
technical and complex which is best handled
by a qualified Google Adwords Professional.
At Texel Graphics, expert and well
experienced Google Adwords Professional
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are given the task of setting up a Prior
to setting up a PPC Campaign & its
Management which includes bid
management and constant evaluation.
PPC Consultant from Texel
Graphics will undertake
the following processes:
Website analysis
Setting up of PPC accounts on major PPC search engines
Optimization of Keywords and Ad Copy
Optimization of Landing Page
Daily monitoring of the PPC account and Bid management
Local Business advertisements
Brand Management
Submission of Daily, Weekly or Monthly Reports as desired by the client
Special Efforts taken for Optimizing the Landing Page
We realize the crucial aspect of Optimization of Landing Page.
Hence, the landing page of the website will be worked upon to offer a high degree of
usability relevance. To put it in simple terms, the landing page will offer just what the
visitors wish to see on it – the just right combination of images, information and their
placement. The landing page of the client’s website will enjoy a subtle infusion of keywords
which work their way in the search engine rankings as well.
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PPC Bid Management
We employ PPC Bid Management Tools which
allow you to manage PPC bids very effectively. PPC
Bid Management Tools can be used to optimize
your PPC Campaign in all aspects viz. quality score,
bid prices, times, gaps and even bid targets
ensuring a better ROI at all times.
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Social
Media
Marketing
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Social Media Marketing Services includes a varied range of services which can
effectively market and promote your company leading to increase in leads, traffic and sales.
In today’s world of complex consumer behavior, you need to target and reach the right
audience.
Texel Graphics can always be approached for a customized social media marketing package
which could contain all or a combination of any of the marketing services required by you
Video Marketing Services
Linkedin Profile Creation
Blogging
Twitter Account
Social Bookmarking
RSS Feeds 2.0
Press Releases
Article Creation & Submission
Facebook Profile Creation
Local Search Engine Submissions
Brand Management
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Your website will be tackled by a dedicated Social media expert. The social media expert
will in consultation with you take up desired activities of the social media campaign and
promote your website accordingly within a specified time frame.
Video Marketing
Texel Graphics offers to develop and promote videos about your products and services.
When uploaded and optimized in a suitable ways, these very videos enjoy quality links and
better rankings than content rich web pages.
Blog Creation and Blogging
Blogs are online form of journal and journal entries. They have made an impressive niche
in the web space which is why they are immensely popular. Blogging for a website involves
writing catchy and interesting blogs which attract a wider audience while promoting your
website as well. Texel Graphics offers blog creation and blogging activities of your online
business. Through blog creation, Texel Graphics will offer you a blog with suitable look and
feel. While with regular posting of quality blog posts, your blog will definitely enjoy a wider
audience and quality back links.
Social Bookmarking
Texel Graphics offers social bookmarking
services which are very much preferred by
search engines. Social Bookmarking aids in
enhancing your web presence, attracting
quality backlinks and finally generating web
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site traffic. Social bookmarking enables people to tag relevant and related information for
future use or sharing. Social bookmarking provides direct access to suitable information
instead of making the visitor browse through loads of web pages.
Facebook Profile Creation
Texel Graphics offers to create a corporate Facebook account and profile
creation. Facebook is an extremely active and popular social networking
site which enjoys a large amount of potential traffic. We, at Texel Graphics
offer to maintain an active Facebook profile which includes monitoring and
managing the same as well as providing monthly reports regarding the
activity enjoyed over it.
Twitter Account
Following the tune of Facebook profile, your business could equally enjoy a Twitter profile.
Twitter is an equally popular social networking site which allows you to
post brief messages and information relating to your activities – be them
personal or business related. Texel Graphics offer to handle your Twitter
account right from its creation, customization as per your business profile,
posting and managing daily tweets and even providing you with related
reports over Twitter activities and its performance.
Local Search Engine Submissions
Local search engine submission is an important part of Social Media optimization. If your
website is not featured in any of the top local search engines, then it will never come up in
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local business. So, if you intend to make your business popular and the best, Texel Graphics
can help you do so by making local search engine submissions.
Press Releases
Press releases are also an equally important method of online publicity. There is plenty of
online PR posting websites, wherein you can upload the latest news about your business to
attract the attention of the existing and potential buyers. Through these press releases you
can make your customers aware of the new products or services and the latest
developments of your business. Texel Graphics helps in creating effective Press releases
and also post them to the relevant websites in order to popularize your brand name. When
PRs are submitted to different websites, they are indexed easily and get noticed by the
various search engines. This results in boosting the rank of your website. Moreover PR also
helps in driving targeted traffic. They are considered as best valid back-links of your site.
Article Creation & Submission
The importance of article creation and
submission can never be denied in SMO.
The articles created for SMO purpose are
submitted to hub sites like Wet paint,
Squidoo and Hub. GBIM offers excellent
content writers who are experienced in
creating keyword rich articles which
attracts the target audience easily.
Article submissions to different online
directories prove effective in the long
run.
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RSS Feed 2.0
Inserting RSS feed for your website is a good tactics of web marketing. The
best thing about RSS is that it helps you in attracting the targeted traffic. It’s
a mechanism by using which you can distribute links of your website
content to others. In other words it’s a process of syndicating your content.
RSS feed is not a process which will make you rich. But it can attract good
traffic provided if the information is true and interesting. Texel Graphics can help you
implement RSS Feed 2.0 in your website at a very affordable price.
Brand Management
Texel Graphics offers to cover each and every aspect of your online business presence. Your
website, your business profile, your professional identity along with the portrayal of your
products and services on the internet requires in depth study, research and planning. We,
at Texel Graphics offer to extensively and intensively guide you through these activities,
thus ensuring you and your business enjoy
A Unique selling proposition which is well defined
Your Logo and tag lines deliver right on the bang
Blogs and social media services are well on track
Deep link submissions
A well managed off line Identity status
Your business reaches and satisfies its marketing objectives all
throughout the online marketing campaign. On the overall, your
online business, its presence, its growth and its regular monitoring
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and management is well look after with the passage of time. With quantifiable parameters
and in depth reports of each and every activity, you can stay abreast of your online
business and related activities at all times.
When you entrust the online business and brand management task to Texel Graphics, you
can rest assured or quality internet marketing services and great results at affordable
prices. So, begin on the right note and stay tuned with the latest in online marketing by
entrusting the right people to do the right job for you.
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Viral Video
And
PPT Marketing
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Today, Video and PPT Marketing services form the outer shell of the Internet
Marketing services. The process of Social Media Marketing gains further ground when most
customers go for an online video marketing service as well viral marketing.
Multimedia is a just combination of more two or more media which has a high degree of
impact on the viewers. Video marketing involves uploading of videos and PPTs which
promote your business online. Considering the increasing number of people seeking the
Internet to stay in tune with the world and its happenings, websites like Scribd, YouTube
and MySpace have become flooded with visitors. Texel Graphics offers to promote your
business videos so that you and your business:
Elevate your brand profile and company presence to greater heights
Enjoy a viable web presence and online visibility
Enjoy traffic through social media and networking
Texel Graphics offers to get your videos watched by the potential viewers at the right place.
Texel Graphics submits your websites to special video submission websites which already
enjoy high amount of visitor traffic. At Texel Graphics, Viral video marketing is undertaken
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on behalf of their customers. Viral marketing is a strategy wherein people spread the
marketing phenomenon amongst their network and thereby spread the viral around.
At this juncture when a particular new product, service or happening is referred to by a
friend or a relative or a colleague on whom we have profound trust, the very chances of
opting for a product or service increase manifold times. The success of viral video
marketing depends upon the pass rate, the higher the pass rate, the greater the chances of
success while a low pass rate does imply fizzling out of the viral.
Texel Graphics develops a viral which is promoted through your social media network
especially Facebook and Twitter profiles. Viral Marketing could be coined at a later stage of
your internet marketing plan but rest assured it could very well have had a lasting effect on
your social network. People do have a knack of remembering enticing business promotions
for quite a long time.
Viral video marketing could be a feasible and an affordable marketing strategy as the
business owner has to simply decide upon the offer or service which he wishes to promote.
The process of promoting can be taken up by its
customers and those on it social network under
the aegis of the Internet marketing expert who
will set up and monitor the entire viral marketing
campaign.
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Banner
Advertising
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The most popular form of advertising on the Internet's World Wide Web is currently
Banner Advertising
A banner (graphic image) and link are displayed on a high traffic web site, in which the
people visiting that site (the audience) see when the page loads. This banner commonly
advertises a product, service, or just another web site. It can also be used to show
someone's point of view on a certain topic (for example, a presidential election).
Texel Graphics has knowledge and network of the service providers and with the help of
the experts, we can offer you the best return on investment on your online banner
campaigns.
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Marketing
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Email Marketing remains one of the most effective ways to advertise on the Internet.
It is probably one of the effective ways to attract new customers by keeping touch with
existing ones and minimizing operating cost. Whether you're looking to send an email
newsletter, a high-impact email promotion, an email event invitation, an online survey, or
build your email list then you are at the right place.
Most email marketing services charge more money for fewer products. Not us. Our
sophisticated suite of email marketing features lets you grow your list, send campaigns,
track your data and even take online polls for an extremely affordable price. Here is a list of
features:
Lists
Create and manage an unlimited number of lists
Select from our sample HTML templates or use your own
Compose and send emails from any computer with an Internet connection
Use mail-merge to send personalized HTML or text email newsletters
Create and use custom mail merge fields
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Built in HTML WYSIWYG Editor
2MB of image hosting included to store commonly used images
Emails
Schedule emails to be sent in the future
Resend archived messages without retyping
Send personalized emails to each recipient using mail merge fields
Send test emails to ensure professional, typo-free communications
Send to multiple lists at a single time manage
Manage
Create and manage an unlimited number of lists
A complete contact management and follow-up system
Track how well your subscriber lists are retaining contacts via detailed reports
Complete list add/remove/sent statistics and activity reports
Create your own Signup Forms to generate a contact list from visitors to your web
site
Searchable database allows you to easily find and update subscriber information
Easily import subscribers and contacts from any application or database
Subscribers manage subscription. No more manual removes and complete opt-out
ability ensured
Complete list archive and subscriber reports
View dates and addresses of user removals
Save your emails as drafts to send later
Complete bounce-back email handling
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Reports
Complete message reporting including open and click-through tracking.
View delivery, bounces, opens, click-throughs, and unsubscribes for each message.
See who opened and clicked on which message.
Export available of all reporting data.
Segment your list based on reporting results.
Segments
List segmentation - divide your lists into smaller, targeted segments
Segment by any field or set of fields you have stored in your lists
Easily save segments for future use
Segments dynamically update as additional people fit the segment criteria
Autoresponders
Send automated messages to subscribers based on date or how long they subscribed
Create multiple day e-courses to educate your prospects and clients
Create your follow-up campaign in advance to put your marketing on auto-pilot
Add an autoresponder sign-up form to your web site
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Surveys
Create, send, and track the results of surveys sent to your customers and
subscribers
Add an unlimited number of survey questions
Customize your survey with your logo and color scheme
Ask multiple choice, yes/no, and open-response questions
Real-time tracking data with responses and graphs
Export all data for further analysis