Post on 29-Jan-2018
transcript
we are
A digital wing of GIPL
we are { quick facts – gipl }
• we are 11 years young
• we are small enough to be quick… but experienced enough to think big
• we aim to provide 360 degree communication
we are { the group }
Grasshoppers
Brand Communication Agency which work towards developing
Integrated Marketing Communication Solutions, Brand
planning, Communication Consultancy, Campaign Planning,
Design & Execution, Corporate Identity, Print/Production, Media Releases across Television, Print,
Radio, Outdoor, BTL and other offline mediums.
Grownups
The digital wing of GIPL which works in the sphere of developing
compelling and effective communication campaigns and brand image on the online and
social media space. We help our clients conceptualize and develop
their Online Promotional Strategies, Online Media Planning and
Campaign Design & Execution. We also help our clients align their offline campaigns across online
mediums.
Greenthumb
The PR wing of GIPL. It provides services which include strategic PR planning, Media advocacy,
Editorial services, Industry relations, Digital PR, Event PR,
Industry and Competition mapping, Marketing
communications.
we are{ the core team GIPL }
arjun
director-gipl - creative head
ex - rk swamy bbdo (bangalore)
hemaldigital consultant - online head
ex – thinkwhynot (mumbai)
juhi
pr and media relation specialist - pr head
ex - turnkey software projects pvt .ltd. (delhi)
megha
strategy, planning, marketing - account head
ex - euro rsgc (delhi)
chandan
design specialist, art head
moddus communication (delhi)
we are{ the core team digital }
online specialists:
gajen - digital marketing manager
keshav – online specialist – seo & sem
deepika – smo & online writer
gaurav - online writer
gopal – website design & developer
anant – web designer
animesh – web developer
we think{ our motto}
…to make effective marketing communication.
we nest{ company presence }
have exclusively been in new delhi till now
coming soon… in bangalore!
we don’t{ things that you should know about us }
we don’t believe in hierarchy.
we don’t have grey hair but grey matter.
we don’t take very long to deliver.
we don’t like complicated processes.
we don’t believe in a free lunch.
we believe{ 3 things about going digital }
• the context has changed, ‘on digital
media your brand is not what you say, it
is now what they say’
• it is the era of experiences & not just ads
• going digital is no more a question
we know{ our digital philosophy }
934 mn mobile users
137 mn internet users
87 mn mobile internet users
63 mn users on social media
27 mn people using smart phones
3 mn people having tablets in India
the way people consume information, the way people buy, the way they collaborate is changing & they are changing at a rapid speed.
it’s the digital age. if you fail to adapt to the new marketing climate, you are at great risk of going extinct sooner or later.
people will talk about you anyway, so why not join the conversation? being where your audience is good for you and your viewers.
we do{ our services }
{website design and development- ui and ux design- cms based dev. - web application dev.- open source dev.- responsive websites {
search engine optimization- pre optimization seo analysis- keyword research and analysis- competitive analysis- on page optimization- off page optimization
{search engine marketing- keyword research- competitive analysis- search engine campaign mgmt- search & display network ads- web & mobile banners:
static, animated- plp /micro site dev.- analytics & optimization
{social media marketing- social media advertisement- managing business pages- social media content development- social media fan engagement- app creation and integration- insights and analysis
we did{ case studies}
created:
- websites
- emailers
- virals
- banners
- plp
- posts
- infographics
- social media apps
websites
- static
- cms
- ecommerce
- responsive websites
- mobile enabled websites
sri balaji action medical institute ( case study)
objective:
to design an interactive website and increase the footfall.
approach:
The website was designed from scratch. The idea was to make an “online hospital”, therefore cutting the hassle and making anything and everything available online. Following are some of the navigations that were embedded on the home page of the website:
• book an appointment,
• find a specialist,
• query and feedback,
• medical tourism
The patients can view the available slots and book an appointment accordingly.
query & feedback form
book an appointment & find a specialist navigation
a special tab was designed where patients can book an appointment. the idea was to make the process of booking an appointment easier and simpler. once the patient books an appointment, she immediately receives a confirmation call.
medical tourism navigation to make things easier for international patients
Patients can collect & store all their reports
online. blogs & articles
results:
increase in the website traffic by 2000 visits per month followed by 70-80 appointment booking through the website that resulted in increased revenue for the hospital. it also increased in the queries and positive feedback for the hospital
Client: Punj Lloyd Squash Masters
Idea: as per the target audience defined by the client, this event based website was given a full picture effect. the idea was to give the website a very clean design where in the audience could find all the necessary information with the links upon scrolling to the bottom of the page.
back
Client: dr. c.v. raman university
Idea: this website was
designed keeping in mind
the target audience (rural
and semi urban),
therefore, the interface is kept simple. All the
information that a parent or
student would look for is
provided on the homepage.
back
Client: idiscoveri
Idea: the client wanted to
showcase their various business verticals on the homepage. so,
we created widgets for the
same while keeping the
layout wholesome,
informative yet clutter free
back
client: indiashoes and
accessories show
Idea: to make the website in sync
with client’s offline campaign.
back
Client: India fashion forum
Idea: the website was high on cms
and the design was integrated with the offline
campaign
back
client: cacconnect
Idea: it was to be a
members only
website. The registered members
had an option to
login & get all the
importantInformation
plus they also had
their own user
dashboard.
back
emailers- viral campaign( case study )
client: world phone
objective: to promote “free ISD calls from world phone” plan
approach: a surd character was designed and the entire story revolved around him.
result: the campaign generated heavy sales for the plan.
approach: it was a series of 5-6 emailers that were used from introducing the campaign, to refer a friend, registeration, account activation to account renewal facilities. Each carrying the story forward with the central character.
emailer campaign( case study )
client: care india
campaign: help the Uttrakhand flood victims
approach: we designed emailers which were sent across to people asking them to generously donate and help the flood victims and share the same with friends and family. a strong call to action made it an impactful campaign.
result: massive donations from all across india
social media marketing( the scope )
• online brand audit
• online brand planning and strategy
• content curation
• facebook applications
• campaign planning & execution
• online reputation management
social media marketing{ case study I }
client: action hospital
campaign: heart makeover initiative (world heart day)
objective:to establish SBAMI and its doctors as the leaders in cardiac care, increase awareness towards healthy living and to create a buzz around the brand by engaging people
approach:phase 1: informative content including tips, facts, exercises and recipes was shared prior to
the quiz. a mnemonic was designed for the samephase 2: an informative, heart knowledge based quiz was conductedphase 3: a live chat session was organized one day prior to the eventphase 4: announcement of results and audience gratification
Phase 1
Phase 2 & 3
Phase 3
phase 4
result: the posts engaged an average of 8373 people every day and the total number of
page likes increased by 300.
social media marketing{ case study I }
social media marketing(case study II)
client: aisect
campaign: aisect-nsdc rojgar mela
objective: to generate awareness about the melas and invite registrations for the same
approach: for 20 melas, 20 unique designs based on the bollywood theme. As per the schedule, the design was posted 2 days prior to every mela.
result:the campaign engaged 14,569 users and reached was 12,3987 users organically.
social media marketing(case study II)
social media marketing{ some effective creatives }
a snapshot…
Infographics for UNICEF
Infographics for UNICEF
Infographics for UNICEF
twitter campaign{ case study I }
client: Gingr
campaign: #holimoments
approach: build an interactive community to celebrate the spirit to holi & make it a mirthful experience. In order for an entry to be qualified, 2 conditions were mandatory- use of #holimoments & @_gingr
result: trended on number one in india. 1800 tweets generated 100600 impressions in 9 hours.204 new followers
twitter campaign{ case study II}
client: fortis mamma mia
campaign: #mymamyteacher
approach: the brain wave was to engage the online audience emotionally. “mothers are the first educators who instill faith, values & confidence” the audience was asked to tweet.
result: trended on number two in delhi. 500+ tweets in less than 6 hours
search engine marketing{ case study }
client: dr. c v raman university
campaign: invite applications for “open & distance learning education”
objective: to attract admissions and applicants for distance learning courses and promote cvru as a leading university in the targeted states
approach: with a budget of Rs. 4 lac., using google and facebook for promotions we
categorized our ads into four categories and ran display and text ads on googleand facebook
result: our ads received approximately 10.5 lac impressions and 11,335 clicks.
we managed to retain the top 2 ad slots in google and display network for our ads
457 total conversions (unique leads) were received during the campaign run time.
apart from the branding and promotion, we also provided valuable lead data and
market insights of what programs are being searched the most by the target audience.
search engine marketing{ case study }
search engine optimization{ case study }
client: dr. c v raman university
objective: to improve branding and increase organic traffic to website.
approach: SEO Implementation: keyword analysis was done for the client and their competitors. a list of keywords to be targeted was prepared. webpages were optimized with right keywords and with right placement & density. content for entire website was rewritten from scratch. The issue of duplicate pages was resolved by using proper canonical tags throughout the website. the social signals of the website were improved by cross promoting the brand across different social media channels.
results: a massive increase in organic search traffic (average 2000 page views per day)Top SERP ranking for brand based keywordsExposure to new long-tail search queries
we have{ our clientele }
care india
Idiscoveri
action group of hospitals
university of southampton
images group
aisect group of institutions
world phone
Ipas india
punj lloyd squash masters
apollo tyres
j9 mobile - jagran group
shell lubricants
..you online!
we see