Growth Hacking 101:Do You Have What It Takes to Grow?

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GROWTH HACKING:

● Term coined to describe the new kind of entrepreneur - “JACK OF ALL TRADES” - someone who understands what it takes to grow and is singularly focused on doing whatever is needed

● Growth hacking is about seeing the big and the small picture - from the overall design to the

tiniest detail revealed by web analytics

● It’s embracing data and using it to our advantage - taking what we know about

human behavior and applying it to our business model

Push Marketing

● Disruptive Marketing - ie. ads that are pushed out to viewers

● Often met with RESISTANCE

Pull Marketing

● More & more common online

● Offers VALUE rather than selling

Product Marketing

● Creating products that are REMARKABLE

● Draw attention to something inherent in your product or service

Tell Stories

●Storytelling is at the heart of content marketing

● Your story should be at the forefront of everything you do - your elevator pitch, your ads, evident in the very fabric of the product, service you

sell

Make Your Data Meaningful

● Keep track of your KPIs - Key Performance Indicators

● Everyone in your company should know your business goals and be

invested in improving them

“Activate” Your Visitors

● Your website’s primary goal should be to “activate” the visitors

● Implement several effective call-to-actions on your website

Where Will Your Eyeballs Come From?

● Get to know your audience and where they might be

● Always have something to show to your audience that will inspire them to

click through

Set Up An Effective Sales Funnel

● Start with a free or a low-cost offer that builds up to a series of upsells

● The most cost-effective way to do this is EMAIL MARKETING

Final Words

● Growth Hacking can be a little confusing but once you are familiar with it, the possibilities are endless!

● It takes more than a blog post to sell - and this is where Growth Hacking

comes into play!

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