INTRODUCTION TO GROWTH HACKING

By Jon Eilerman Growth Hacking - qisc.us

OVERVIEW

• What is Growth Hacking

• Where did it come from?

• Why is it key to focus on “Growth” for your startup?

• How do you implement a growth strategy into your startup?

WHAT IS GROWTH HACKING• The term was coined by

Marketer Sean Ellis.

• Sean is well known for helping internet companies achieve massive Growth ex. Dropbox, LogMeIn, EventBrite, qualaroo.

COMPANY EXAMPLES OF GROWTH HACKING

• Email

• Integration/APIs

• Onboarding processes

• Content Marketing

• Mobile

HOTMAIL• Hotmail is one of the earliest example of viral

growth.

• Only 70 Million internets users in the World (1996)

• Hotmail grew its user base to 12 million before being acquired.

• Email signature

• PS: I Love You. Get Your Free Email at Hotmail

“Just six words at the bottom of every Hotmail email sent, the product itself became Hotmail’s promotion and distribution channel. “

TRADEGECKO• Tradegecko is a Saas

Inventory Management system for ecommerce and wholesalers

• Utilizing APIs and Integrations for “Quality” user acquisition.

• Creating stickyness with you product ex. Dropbox/Drive

LOG-ME-IN• Remote desktop software.

• Problem: User download and installation. Pricing? Pitch Copy?

• Pricing and onboarding steps needed to be tweaked to reduce churn (losing users during the sign up process).

• Solution: Reverse engineer other onboarding processing of other popular software products. (skype,

BUFFER• Buffer is an app that queues

social media post for sharing later.

• Buffer acquired their first 50,000 users via content marketing.

• Founders starting writing quality blog posts on social media, startups, and life hacking.

• Part of their success was due to producing great content that gets gets shared and creating a loyal following (Brand Building).

HOW TO IMPLEMENT GROWTH HACKING INTO YOUR STARTUP

• Email

• Integration/APIs

• Onboarding processes

• Content Marketing

• Events

• Mobile

THINGS TO CONSIDER• Product Market fit

• Industry

• Culture: Difference between US and SEA-IN (Self Onboarding)

• User behavior

• Data driven

WHAT GROWTH STRATEGIES IS QISCUS USING?

• Email acquisition (invite friends) ex. via email invite or “@call”

• Content Marketing (Podcasting and Blogging)

• Event Sponsorship (Free software trials) and networking