Growth Hacking with Predictive Analytics

Andrew Ahn | Group Manager, LinkedIn Sales Solutions MarketingWenjing Zhang | Senior Manager, Business Analytics

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Ourmission:

Connect the world’s professionals to make them

more productive and successful.

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347M+

members

For our customers

HirePower the world’s hires

MarketBe the most effective

platform for marketers to engage with professionals

SellBe the start of every

sales opportunity

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LinkedInSalesSolutionsmission:

Connect the world’s buyers and sellers to build

relationships.

LinkedIn Sales Navigator

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Focusontherightpeople

Stayinformed Buildtrust

Q:How do you find out what

works to accelerate growth?

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A:A/B testing!

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Example 1: visual layout

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Example 2: messaging test

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Why A/B test?

• De-riskbusinessbyevaluatingmultipleoptions

• Findsmallchangesthatleadtoabigimpact

• Knowwhatyoudon’tknowthroughtesting

What if you knew?

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What if you knew…… who is going to respond to our offer?

+ + =Member

DemographicSite

Engagement SocialNetwork

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What if you knew…… who is using LinkedIn to find leads?

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What if you knew…… who in your team can exceed quota?

51%morelikelyto

exceedquota3xmorelikelytogotoclub

PromotedtoVP17months

faster

In conclusion…

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It’s our journey from from guessing…

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… to knowing!

Thank You!

@aahntastic

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