GTC West: Technology As A Tool For Innovation

Dustin Haisler

“Innovation: The Best Way To Predict The Future Is To Create It”

~Moliere~

Where is Manor, Texas?

MANOR TECHNOLOGY

Just Four Years Ago....

Guess Our IT Budget? (Hardware, Software, Annual Fees, etc.)

• Under $110k

• $111k-$499k

• $500k-$999k

• Over $1 Million

W here It All Began…

http://www.flickr.com/photos/plasticpumpkin/2588714673/

TraditionalDocument Management

($$$$$)

1 2

Operate As Normal($$$$$)

Chapter 1QR-Codes

What is a QR Code?

• Stands for Quick Response (QR) Barcode • Is A 2-D Barcode That Can Be Decoded (Using Free

Software) With Most Newer Model Camera Phones• QR Codes Have Different Levels Of Error Correction

Built Into Them. Up To 30% Of The Image Can Be Covered Up Or Destroyed, While Still Having The Information Completely Readable.

• Trackable (With URL Linking)

1-1-1 4-1-1-1 1-2-3-1 2-3-1-1 1-4-1-1 2-2-1-2 2-2-2-1 1-1-1-1-1-1

http://www.cityofmanor.org/smartcodes/DF2342EFGKL39

What’s Encoded?

What’s Encoded?

What’s Encoded?

QR Code Origins

INFORMATION ON-DEMAND

Our Program

Manor Digital Stop

1

2

3

VERSION 2.0

Manor’s SmartTour Program

• 24 QR-Codes (15 Equipped with RFID) Currently Deployed.

• Current Codes Are Deployed On City Projects, Places of Interest, City Buildings, and even a Lift Station.

• Businesses/Developer Training Program

• Pilot Testing 20 Additional QR-Codes Affixed To City Vehicles.

Total Cost of Program (Phase 1)? $400.00

Currently Deployed Examples

MANORMANOR

DIG

ITA

L S

TO

P

In-Field Example

Our Current Uses Of QR-Codes

• Open Government Initiatives

• Capital Projects

• Historical Buildings

• City Infrastructure

• Vehicle Tagging

Potential Uses We Have Identified

Restaurant Uses of QR-codes

• Nutritional Content Information

• Coupons / Sales• Menu Bundled In Every

Advertisement

BUY NOW!

Special! Only $3.99 Special! Only $3.99 For The Next 15 For The Next 15

CustomersCustomers

Residential Developer

How To…

How To Enable Your Phone To Read QR-Codes

• Find A Compatible Reader For Your Phone– Go To www.i-nigma.mobi From Your Phone.– If Your Use An iPhone or G1 (Google Phone), Download

A Free Reader Application From Your Application Store. (NeoReader, ScanLife, etc.)

– If All Else Fails Go To www.cityofmanor.org/qrcodereaders.xls For A Comprehensive List Of Other Compatible Readers

• There are also numerous desktop readers (Quickmark, iCandy, etc.), and Google offers a free service to decode QR-code pictures if no reader is available.

How To Make A QR Code?

• Many Options Are Available:– Online Based Generators:

• Google http://zxing.appspot.com/generator/

• I-Nigma http://www.i-nigma.com

• Touchatag http://www.touchatag.com

• They Are All FREE!

Chapter 2- Social Media

Traditional Means of Communication

CITYGOVERNMENT

Communication With Web 2.0

CITY GOVERNMENT

Web 2.0

Online Offline

• Social Networks

• Open Data

• Online Integration

• Business Processes

• Ways To Disseminate Data

• Online/Offline Data Integration

How We Did It• Step 1- Change In Thought Process

– We Must Have An “Openness” To Being Open

• Step 2- Change In Offline Processes– Evaluate & Change Existing Methods Of

Dealing With Data

• Step 3- Change in Online Processes– Focus On Web Presence & Accessibility

• Step 4- Adaptation (Never Ends!)– Regular Review Of Technology Changes

Results

Chapter 3- Manor Labs

The Purpose

Build ParticipationENGAGEMENT

The Platform

www.ManorLabs.org

Current Government Innovation?

http://www.jpb.com/pictures/ipm_cartoon_multi.jpg

Manor Innovation

Submit Ideas With Ease

We Want Your Ideas, Even If You Don’t Live In Manor

Example Idea

How Do You Make It Sustainable?

Answer: Game Mechanics

Be Rewarded For Participation

Users Receive “Innobucks” For Participation (Which Can Be Traded In

For Real Products)

How Are They Rewarded?

• Innobucks– A virtual online currency that can be traded in for

real tangible products and services from the Manor Labs storefront.

• Users receive Innobucks in various quantities depending upon the action they complete.– For example: Users receive 5,000 Innobucks when

submitting an idea for us to consider.

Twitter @manorlabs Web www.manorlabs.org

What Are Some Of The Tangible Benefits?

• $25 Gift Certificate To Restaurant

• Ride-out With Chief of Police

• Week Named In Your Honor

• Be Mayor For A Day

Ranking

• Participants Are Also Ranked Based Upon Their Value To The System.

• This ranking, which we call a “reputation,” is adjusted daily based on the other platform participants.

Ranking Through Leaderboards

Collaborative Element

Chapter 4- Manor 311

Transparent…

& Accessible

Chapter 5- Other Research &

Development

FUNDED BY

Semantic Web

RFID Tours

GoogleWAVE

Android Development

Augmented Reality

Closing Thoughts

The Changing Role of Technology

Administration

Police

CourtDevelopment

Public Works

Information Technology

Ways To Start1. Form an Internal Innovation Committee (Start

Within Your Own Department)

2. Find A Platform To Help Harness/Manage Ideas

3. Start Small With R&D

4. Find Higher Education Institutions & Private Companies To Partner With

5. Cookie Cut (Learn What Others Have Done, And Apply It)

Thank You For Your Time

Dustin Haisler, Assistant City Manager & CIO

(512) 272-5555

dhaisler@cityofmanor.org

Text “Haisler” To 50500 For My Contact Information

MANOR.GOVFRESH.COM