Post on 11-Feb-2017
transcript
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Guerrilla Social Selling
With Shane GibsonCo-author of Guerrilla Social
Media Marketing
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Sales was broken…
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Saying you don’t
believe in social
media is like saying you
don’t believe in
the internet
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“The Customer Owns Your Brand”
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900 million 1.4 Billion
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SocialProximity
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175 300 380 Million
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400 million updates/day
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6 Billion Hours of Video/mo
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What is this?
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To this guy it’s a weapon…
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“Are you sweeping the floor with social selling tools? Or are you using them as guerrilla weapons?”
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Discovery Consumption Interaction Connection Consent
The 5 Stages of Consent
“Lead Engagement is about trying to make the right connections with the right people at the right time to facilitate an exchange of value” – Chris Kenton CEO of Social Rep
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Discovery Consumption Interaction Connection Consent
MediumsActionsToolsBehaviors
Search EngineDirect UpdateShared UpdateAdvertisingIn-personPrintReferralSeminarsPublicity
TweetsFacebook UpdatesBlog PostsVideoSharesEmailOnline chatsWebinarsSeminars
Clicked on a linkAsks a questionLikes an updateRetweetsVisits website or clicks an ad
PhoneIn-personNewsletterFollows us on Twitter, likes on FacebookRequests a quote, sample or downloads whitepaper
Sell to meEducate meStay-in touchBuild a relationship
The 5 Stages of Consent
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Discovery
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Consumption
“Tell stories because stories aren’t boring.” – Jay Conrad Levinson
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Consumption
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Interaction
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Connection
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ConsentSell to meEducate meStay in-touchBuild a relationship
@ShaneGibson http://ClosingBigger.net/ #guerrillasummit
9 Immutable Laws of Social Selling#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Amplify through community#9 Get Sociable!
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@ShaneGibson http://ClosingBigger.net/ #guerrillasummit@JeffBooth @RobBanks
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@PeterAceto
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Social selling success is about listening.
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Score Keeping?
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Stakeholder Spotting
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http://twitter.com/search
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Client/Prospect Triggers
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Inte
l/Da
ta
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Social Selling CRM
SocialemailValues
PreferencesData
RelationshipHistory
Business IntelPersonal Intel
360 view
SCRM
SCRM
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Nimble CRM
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Nimble Chrome App
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Social Selling Success•Tell stories•Interact•Get Sociable!•Use a Social CRM•Sell by the signals•Follow-up, follow-up, follow-up!
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Social Media Director Programhttp://Webfriendly.ca/smd
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Let’s Connecthttp://closingbigger.net
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