Post on 28-Nov-2014
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Guest BloggingThe Basics
Guest BloggingThe Basics
Guest Blogging is an exchange of content
between two websites* with the goal of
building relationships with others in your
niche, gaining additional exposure, increasing reputation and acquiring links.
*Not necessarily reciprocal
Why Guest Blog?
Guest BloggingThe Basics
Get targeted traffic:
Guest blogging can increase brand awareness andconsideration among a new audience.
Guest BloggingThe Basics
Valuable links in relevant content:
Backlinks from guest blogging is a natural way to build links. Backlinks with good keyword anchor text will help visibility in search engines.
Guest BloggingThe Basics
Build brand credibility:
Guest blogging increases brand exposure and reputation, both with other bloggers and theiraudience. It’s also a great way to portrayyourself as an expert in your niche.
Guest BloggingAt A
Glance
Guest BloggingThe Basics
Get targeted traffic:
Create blogs and links which arerelevant to your chosen subject matter. If you choose to stray from your nichelook to ensure your content appeals to the chosen blog’s audience.
Guest BloggingThe BasicsValuable links in
relevant content:
Look forhigh quality, authoritative websites. Find sites within your niche tohelp get relevant keyword links. If you do stray from your industry then make sure the siteand content produced is relevant to both audiences.
Guest BloggingThe BasicsBuild brand
credibility:
Buildingrelationships with other blogs as a trusted source is vital - communication must reachbeyond the sole email asking for a post. This relationship must extend to the audience. Social network sites and comment functionality play an instrumental part in keeping relationships alive.
Guest BloggingEtiquette
Do Your Research:Website MetricsWebsite Content
Website Demographic
Evaluate:Website AuthorityContent RelevanceWebsite Influence
Build Relationships:BloggersAudience
Get Social:Comment
LikeShare
Guidelines:Share Yours
Adhere To Hosts
Harriet Rhodeswww.onlinerambler.com